Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsVersion2 is an advertising agency specializing in programmatic advertising and media buying. They consistently deliver impressive results, with 100% of reviewers highlighting their strategic thinking and execution excellence. Their project management is noted for being highly organized and responsive, ensuring seamless communication and efficient collaboration. Version2's use of data-driven insights and adaptability has been repeatedly praised, showcasing their commitment to client success.
$50,000+$150 - $199 / hr250 - 999Bethesda, MDServices provided
See all 11 projectsMarketbridge is an advertising agency known for its expertise in marketing, branding, and digital strategies. The company excels in delivering measurable outcomes, with multiple clients reporting significant increases in brand awareness and lead generation. Additionally, the agency is praised for its effective project management and adaptability, with over 90% of reviews highlighting their strong collaboration and strategic approach.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
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UndisclosedUndisclosed250 - 999
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Located in Detroit, Michigan, wiki Pruitt is a midsize Translation company. Their services include Translation and Market Research.
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$1,000+$50 - $99 / hr250 - 999
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Advertising company Ranked On 1 focuses on Advertising and Branding. They are headquartered in Kansas City, Missouri.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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$5,000+$50 - $99 / hr250 - 999
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GCC Digital Marketing is a branding company. They were launched in 2022 and specialize in Branding and Direct Marketing.
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$1,000+$50 - $99 / hr250 - 999
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Established in 2011, Dawn Publishers INC is a Market Research company. The midsize team specializes in Market Research and Advertising.
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$100,000+Undisclosed250 - 999
Services provided
Maplewood Publications, a Content Writing Services company, was founded in 2020. The team provides Content Writing Services and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Social media marketing company Zoo Inc. Agency was established in 2016. The team specializes in Social Media Marketing and Advertising.
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$50,000+$200 - $300 / hr2 - 9Culver City, CA
Services provided
Launched in 2018, Ghostpistols, a small Advertising company, is based in Culver City, California. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Services provided
See all 10 projectsDigital Natives is a proficient Advertising Agency specializing in paid media, media buying, and digital marketing services. The company consistently receives high praise for its responsiveness, efficiency, and expertise, with 100% of reviewers highlighting their organized project management and rapid adaptability. Clients appreciate their ability to drive measurable outcomes and strategic execution in advertising services.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 75 projectsNinja Promo is an advertising agency specializing in social media marketing, SEO, paid media, and branding. With 89% positive feedback, clients commend their expertise in content creation and successful ad campaigns. However, one reviewer reported unsatisfactory service and communication issues. Overall, Ninja Promo is praised for their reliability, creativity, and professional project management.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
BOXmedia is a SEO company. Their small team is located in Leeds, England. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Charleston, SC
Services provided
Green Bag Designs is an Advertising company. They are located in Charleston, South Carolina and have small team. They provide Advertising and Direct Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 50 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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$1,000+$50 - $99 / hr2 - 9Nottingham, England
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We Are Marketable is a PPC company. Located in Nottingham, England, the firm was founded in 2017. Their services include Pay Per Click and Advertising.
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$1,000+$100 - $149 / hr2 - 9Stockholm, Sweden
Services provided
Media planning & buying company Captivate focuses on Media Planning & Buying and Advertising. They are in Stockholm, Sweden.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 7 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
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$5,000+$25 - $49 / hr50 - 249Porto Alegre, Brazil
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In Porto Alegre, Brazil and São Paulo, Brazil, Bonaparte Agency is an Advertising company. They focus on Advertising and Web Design.
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$1,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
See all 1 projectsCleverly SG provides Advertising, Marketing, and Media Buying services, specializing in website design, SEO, and SEM. The overall feedback indicates high-quality work, prompt responsiveness, and transparency. Clients appreciate their competitive insights and alignment with company values, although some suggest avoiding weekend communications.
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$5,000+$100 - $149 / hr2 - 9Omaha, NE
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Media planning and buying company A&K Marketing was established in 2009. The firm specializes in Media Planning & Buying and Advertising, and is small.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2014, Successful Sites is a social media marketing firm. The team focuses on Social Media Marketing and Advertising and is located in Spain.
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$10,000+$100 - $149 / hr2 - 9Ruskin, FL
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2DIFORE Marketing Solutions is a social media marketing firm located in Ruskin, Florida. The team focuses on Social Media Marketing and Branding.
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$1,000+< $25 / hr2 - 9Gurugram, India
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Advertising company SeoLizards is based in Gurugram, India. Launched in 2017, the team provides Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
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Reisman Sorokac is a small Marketing Strategy company. They specialize in Marketing Strategy and Branding and were launched in 2011.
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$1,000+< $25 / hr10 - 49ঢাকা, Bangladesh
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IshaTech Advertising Agency BD is an Advertising company. They are based in ঢাকা, Bangladesh and have small team. They specialize in Advertising and Branding.
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$1,000+< $25 / hr2 - 9Pune, India
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Pipaani is an Advertising company. Based in Pune, India, their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr250 - 999Shibuya City, Japan
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See all 1 projectsVerticurl offers services that include increasing productivity, redirecting resources, focusing on critical strategies, and reducing costs for businesses. The overall feedback from reviews highlights their impressive ability to improve customer engagement and reduce administrative expenses, making them a valuable partner for companies looking to streamline operations and enhance efficiency.
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Undisclosed$100 - $149 / hr50 - 249Los Angeles, CA
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IW Group is a Los Angeles, California-based Advertising and branding firm. They provide Advertising and Branding and were founded in 1990.
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UndisclosedUndisclosed50 - 249El Segundo, CA
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Conill Advertising is a midsize Advertising company launched in 1968. Their team offers Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
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Founded in 1996, KK Los Angeles is an Advertising and branding firm. The team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Portland, OR
Services provided
Struck is an Advertising company. They are based in Los Angeles, California and Portland, Oregon. Their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Advertising company Argonaut is based in San Francisco, California. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr1,000 - 9,999Atlanta, GA
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VML, an Advertising company, specialize in Advertising and Branding. They were established in 1992.
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$10,000+$150 - $199 / hr250 - 999Bournemouth, England
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Launched in 2003, Parent is an Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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SCOUT Marketing is an Advertising company. Established in 1999, the agency is headquartered in Atlanta, Georgia and Chicago, Illinois. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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Rosapark, an Advertising company, is located in Paris, France. Founded in 2012, the team provides Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Berlin, Germany
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Heimat Werbeagentur GmbH, an Advertising company, is headquartered in Berlin, Germany and Hamburg, Germany. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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WNP, an Advertising company, was founded in 2010. The team offers Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49
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Established in 1998, Megalo&Company is an Advertising company. The small team offers Advertising and Branding.
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$5,000+$25 - $49 / hr1,000 - 9,999Las Condes, Chile
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LaCalle is an Advertising company. They are headquartered in Las Condes, Chile, and their services include Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr250 - 999Washington, DC
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GMMB is an Advertising company. Headquartered in Washington, District of Columbia and Seattle, Washington, their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999Seattle, WA
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HackerAgency is an Advertising company located in Seattle, Washington and München, Germany. They focus on Advertising and Branding and were established in 1986.
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$10,000+$150 - $199 / hr250 - 999Portland, OR
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Advertising company NORTH is in Portland, Oregon. They provide Advertising and Branding.
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$100,000+$200 - $300 / hr250 - 999Miami, FL
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Midsize Advertising company Crispin Porter + Bogusky, is based in Miami, Florida and Boulder, Colorado. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249DDA, Argentina
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Ya! Publicidad is an Advertising company. The midsize DDA, Argentina-based team provides Advertising and Branding. The company was launched in 1986.
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$5,000+$25 - $49 / hr50 - 249Providencia, Chile
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Advertising company Porta is in Providencia, Chile. They provide Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999Amsterdam, Netherlands
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72andSunny, an Advertising company, is in Amsterdam, Netherlands and Los Angeles, California. Established in 2004, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999Amsterdam, Netherlands
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INDIE is an Advertising company. The midsize Amsterdam, Netherlands-based team specializes in Advertising and Branding. The agency was launched in 2001.
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$5,000+$100 - $149 / hr250 - 999
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The Contentinators ® is an Advertising company. They provide Advertising and Branding and were established in 2012.
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$5,000+$100 - $149 / hr250 - 999Minneapolis, MN
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Launched in 1993, The Lacek Group is an Advertising and Marketing Strategy company. Their team offers Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr250 - 999Minneapolis, MN
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Calabrio, a midsize Advertising company, is headquartered in Minneapolis, Minnesota and London, England. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr250 - 999Dallas, TX
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Founded in 1981, Moroch Partners is a midsize Dallas, Texas-based Advertising company. Their team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10,000+Helsinki, Finland
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McCann Worldgroup is a large Advertising company located in Helsinki, Finland. The team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999London , England
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Advertising company Karmarama is headquartered in London , England. Founded in 2000, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999London , England
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Based in London , England and New York, New York, Initiative is an Advertising company. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Atlanta, GA
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Advertising company Fleishman Hillard was founded in 1946. The large team provides Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249New Delhi, India
Ability to deliver
36/40.018.8/20 Reviews9/10 Clients & Experience8.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising55% Marketing35% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
38.2/40.019.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.1/40.016.6/20 Reviews8.7/10 Clients & Experience8.8/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.3/40.019.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.