Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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Marketing Strategy company Proof Experiences is based in Toronto, Canada and Vancouver, Canada. The team focuses on Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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The XD Agency is an Event Marketing company. Their team is in Atlanta, Georgia. The company provides Event Marketing and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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UndisclosedUndisclosed50 - 249Rockland, ME
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RFB Advertising LLC, an Email Marketing company, is in Rockland, Maine. Founded in 2000, the team specializes in Email Marketing and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Bemidji, MN
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Pinnacle Marketing Group is a Marketing Strategy company. The team provides Marketing Strategy and Video Production, and the firm is located in Bemidji, Minnesota.
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UndisclosedUndisclosed50 - 249Kyiv, Ukraine
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Established in 2014, Quadrate28 Corp is a midsize Advertising company. Their team provides Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Inhance Digital is an AR/VR development company. Located in Los Angeles, California, the team provides AR/VR development and Mobile App Development.
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UndisclosedUndisclosed50 - 249Mahwah, NJ
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In Mahwah, New Jersey, All Things Media LLC is a midsize AR/VR development company. Their services include AR/VR development and Mobile App Development.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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UndisclosedUndisclosed50 - 249Nashville, TN
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Based in Nashville, Tennessee, Snapshot Interactive is a Digital Strategy company. They provide Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Nashville, TN
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StudioNow, a branding company, was launched in 2006. The midsize team provides Branding and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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UndisclosedUndisclosedFreelancerAmherst, MA
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Ville Productions is a Corporate Photography company. Their small team of employees is based in Amherst, Massachusetts. Their team provides Corporate Photography and Video Production.
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UndisclosedUndisclosed50 - 249Oklahoma City, OK
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Advertising company Perry Publishing & Broadcasting is located in Oklahoma City, Oklahoma. They provide Advertising and Event Marketing and were founded in 1979.
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UndisclosedUndisclosed50 - 249Jacksonville, FL
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PRI Productions is an Event Marketing company launched in 1994. The midsize team specializes in Event Marketing and Corporate Photography.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Go Big L.A. Is a Logo company launched in 2013. The team focuses on Logo and Search Engine Optimization and is located in Las Vegas, Nevada.
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UndisclosedUndisclosed50 - 249Omaha, NE
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Vyral Marketing is an Advertising company. The Omaha, Nebraska-based company was established in 2009. Their services include Advertising and Broadcast Video.
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UndisclosedUndisclosed50 - 249New Orleans, LA
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NOLA Media Group is an Advertising company. They are based in New Orleans, Louisiana and have midsize team. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Little Rock, AR
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Founded in 1995, Aristotle is a Digital Strategy company. The midsize team offers Digital Strategy and IT strategy consulting.
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UndisclosedUndisclosed50 - 249Panamá, Panama
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The Ad Company Panama is an Advertising company. They are located in Panamá, Panama. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Levelwing is a pay per click agency. The agency is located in New York, New York and San Francisco, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Philadelphia, PA
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Elite Online Media is a midsize Philadelphia, Pennsylvania-based PPC company. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Spokane, WA
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Tour Factory is a Corporate Photography company. The firm is in Spokane, Washington. Their services include Corporate Photography and Digital Strategy.
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UndisclosedUndisclosed50 - 249Weymouth, MA
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InfoTrends, a Back Office Outsourcing company, was established in 1991. In Weymouth, Massachusetts, the team specializes in Back Office Outsourcing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Crazy Drone is a small video production company in Genova, Italy. The team provides Video Production and Advertising.
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UndisclosedUndisclosed50 - 249High Point, NC
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Based in High Point, North Carolina, Alderman Company is a midsize branding agency. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249Leipzig, Germany
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Founded in 2008, Lecturio is a midsize Corporate Training & Coaching company. Their team specializes in Corporate Training & Coaching and Digital Strategy.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Lukkien, an Advertising company, is based in Amsterdam, Netherlands. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Newark, Nottingham-Derby Metropolitan Area, England
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Proactive International PR is a PR firm. The midsize Newark, Nottingham-Derby Metropolitan Area, England-based team specializes in Public Relations and Video Production. The firm was launched in
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UndisclosedUndisclosed50 - 249São Paulo, Brazil
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Sapient AG2 is an Advertising company. The team is based in São Paulo, Brazil, and their services include Advertising and Video Production.
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UndisclosedUndisclosedFreelancerGothenburg, Sweden
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Wesley Overklift Photography & Consulting is a video production agency. The small Gothenburg, Sweden-based team offers Video Production and Corporate Photography. The agency was established in 2016.
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UndisclosedUndisclosed50 - 249Göteborg, Sweden
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Content Marketing company More Alliance is headquartered in Göteborg, Sweden. They focus on Content Marketing and Digital Strategy and were founded in 2006.
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UndisclosedUndisclosed50 - 249Cremorne, Australia
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Advertising company Big Red provides Advertising and Branding. They were established in 2007.
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UndisclosedUndisclosed50 - 249New York, NY
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Event Marketing company McVeigh Global Meetings and Events was founded in 1990. The firm focuses on Event Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Broadway Media is a Broadcast Video company. The Salt Lake City, Utah-based company was launched in 1977. Their services include Broadcast Video and Event Marketing.
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UndisclosedUndisclosed1,000 - 9,999
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Large Advertising company EG+ Worldwide, is located in Beijing, China. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Rio de Janeiro, Brazil
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In Rio de Janeiro, Brazil, Bravo Studios is a Translation company. The team offers Translation and Transcription.
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UndisclosedUndisclosed50 - 249Nan Chang Shi, China
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Jiangxi Cendo Technology Group Co., Ltd. Is a midsize Advertising company based in Nan Chang Shi, China. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerMontreal, Canada
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Founded in 2016, FrantDesign studio is a video production company. The team focuses on Video Production and Web Design and is headquartered in Montreal, Canada.
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UndisclosedUndisclosed50 - 249Fort Worth, TX
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In Fort Worth, Texas, GlassView is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Fort Myers, FL
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Priority Marketing is an Advertising company. Launched in 1992, the firm focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Cockeysville, MD
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Renegade Communications is a Cockeysville, Maryland-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Oslo, Norway
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TRY Reklame is an Advertising company founded in 1998. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Antwerpen, Belgium
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Advertising company Smart Media Agency BE is in Antwerpen, Belgium and Zürich, Switzerland. They provide Advertising and Content Marketing and were founded in 2007.
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UndisclosedUndisclosed50 - 249København, Denmark
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&Co. / NoA is a midsize Advertising company. They specialize in Advertising and Marketing Strategy and were founded in 2000.
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UndisclosedUndisclosed50 - 249New York, NY
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Serino Coyne is an Advertising company. The team offers Advertising and Branding and is in New York, New York.
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UndisclosedUndisclosed50 - 249Rutherford, NJ
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Founded in 2010, Stonefield Engineering & Design is a Commercial Development company. Their services include Commercial Development and Engineering.
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UndisclosedUndisclosed50 - 249A Coruña, Spain
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Cinfo Company, a video production agency, is located in A Coruña, Spain. They focus on Video Production and AR/VR development.
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UndisclosedUndisclosed50 - 249Tampa, FL
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Hamilton Engineering & Surveying, LLC., a midsize Architectural Design company, is based in Tampa, Florida and Orlando, Florida. Their services include Architectural Design and Video Production.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Commercial Development company Taney Engineering Civil Engineering & Land Surveying is located in Las Vegas, Nevada. They focus on Commercial Development and Engineering.
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UndisclosedUndisclosedFreelancerMerrimack, NH
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QMF Aerial Media Productions, LLC is a video production company. Located in Merrimack, New Hampshire, the team offers Video Production and Audio Production.
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UndisclosedUndisclosed50 - 249Holstebro, Denmark
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Established in 1999, MCB A/S is a social media marketing agency. The company specializes in Social Media Marketing and Video Production.
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UndisclosedUndisclosed50 - 249Denver, CO
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Virtuance is a Corporate Photography company located in Denver, Colorado. They offer Corporate Photography and Video Production.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.