Velvet Digital

BACKGROUND

Introduce your business and what you do there.

I am the Business Manager at Richie Jewels, a diamond and jewellery brand located in Deira Gold Souq, Dubai. We operate in the retail industry, specializing in premium diamond and jewellery products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velvet Digital?

We wanted to strengthen Richie Jewels' digital presence and position our brand as a premium diamond and jewellery destination in Dubai. Our goals included creating high-end visual content to reflect our craftsmanship, improving our social media presence, increasing brand awareness among our target audience, and driving more qualified inquiries and showroom visits. We also sought a marketing partner who understood the luxury jewellery industry and could deliver creative campaigns that translated into measurable business growth.

SOLUTION

What was the scope of their involvement?

Velvet Digital managed our end-to-end digital marketing and creative content production. Their work included luxury product photography, cinematic jewellery videography, AI-generated product videos, social media content creation, creative campaign design, influencer collaborations, and performance marketing. They also assisted with branding, content strategy, and optimizing our digital presence to attract high-value customers in Dubai. Every deliverable was tailored to reflect the premium quality and craftsmanship of our diamond jewellery, helping us build a stronger brand image and generate measurable business results.

How did you find Velvet Digital?

They reached out to us directly by phone.

Why did you select Velvet Digital over others?

We chose Velvet Digital because they offered good value for cost and their product looked premium, which aligned with our brand positioning.

What is the status of this engagement?

The project began in March 2026 and is ongoing.

How many teammates from Velvet Digital were assigned to your project?

There were 2-5 team members from Velvet Digital involved in our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results exceeded our expectations. Velvet Digital helped us significantly increase our social media reach and engagement through premium creative content and AI-powered videos. Our social media reach increased by well over 300%, content generated 2–3 million+ organic and paid views, qualified customer inquiries grew by approximately 40–60%, and showroom footfall increased by around 25–35% during key campaign periods. We also achieved a 3X return on ad spend (ROAS) on our best-performing campaigns. The most significant impact was the improvement in our brand perception and visibility among luxury jewellery buyers in Dubai.

What was your primary form of communication with Velvet Digital?

We primarily communicated through virtual meetings and email or messaging apps.

How did Velvet Digital perform from a project management standpoint?

Velvet Digital delivered on time and managed the project efficiently throughout our engagement.

What did you find most impressive about them?

The most impressive aspect was Velvet Digital's integrated campaign approach, which combined AI-powered jewellery videos, luxury product photography, influencer collaborations, and Meta advertising. Their ability to create a complete marketing ecosystem—where premium visual content attracted attention, influencers built credibility, and targeted advertising converted interest into qualified inquiries and showroom visits—helped us stand out in Dubai's highly competitive jewellery market. Their consistent delivery of high-end creatives that reflected our brand's luxury positioning was a major factor in the campaign's success.

Are there any areas they could improve?

Everything was good from their side.

BACKGROUND

Introduce your business and what you do there.

I am the Owner of a retail company specializing in gold and diamond jewellery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velvet Digital?

We wanted to increase footfall and the ticket size of each order for our diamond jewellery business in Diera. We needed support with social media marketing, content creation, and overall sales optimisation.

SOLUTION

What was the scope of their involvement?

Velvet Digital helped us with social media marketing, content creation, and sales optimization. They also provided an AI review tool that was very effective. Their team understood the jewelry industry well and supported us throughout the project.

How did you find Velvet Digital?

I found Velvet Digital through an online search and a referral.

Why did you select Velvet Digital over others?

I chose Velvet Digital because they were a great culture fit, offered good value for cost, were referred to me, and their company values aligned with ours.

What is the status of this engagement?

The project started in January 2026 and ended in July 2026.

How many teammates from Velvet Digital were assigned to your project?

There were 2-5 people from Velvet Digital assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our footfall and the ticket size of each order increased significantly. Velvet Digital's understanding of the industry and their AI review tool contributed to these improvements. While I do not have specific numbers, the overall experience and results were very positive.

What was your primary form of communication with Velvet Digital?

We primarily communicated through virtual meetings and email or messaging apps. The owner, Yash, was very active on WhatsApp and calls, so there was no communication gap.

How did Velvet Digital perform from a project management standpoint?

They delivered on time and maintained excellent communication throughout the project.

What did you find most impressive about them?

I found their work to be good overall, especially their industry knowledge and responsiveness.

Are there any areas they could improve?

Their pricing could be improved, as it is a little high compared to other digital marketing agencies in Dubai.