Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed10 - 49
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Established in 2018, INTEGET is a branding firm. The small team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Corrales, NM
Services provided
Ideum, an UX company, is headquartered in Corrales, New Mexico. The team focuses on UX/UI Design and Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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UndisclosedUndisclosed10 - 49South Melbourne, Australia
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Branding agency Khorus was established in 2010. The small team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Monterrey, Mexico
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La Habichuela Mágica is a branding company. They offer Branding and Graphic Design and were launched in 2007. The firm is headquartered in Monterrey, Mexico.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
SkyCastle Productions, a small branding agency, is located in Atlanta, Georgia. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Prague, Czech Republic
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Founded in 2017, The Milkshake Agency is a branding firm. Based in Prague, Czech Republic, the team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49North Sydney, Australia
Services provided
Veritas Events is an Event Marketing company. Established in 1992, their team offers Event Marketing and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Heat, an Advertising company, was launched in 2004. The team specializes in Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Chapter SF is an Advertising company. They focus on Advertising and Branding and were launched in 2015.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$10,000+$150 - $199 / hr50 - 249Schaumburg, IL
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Aronson Advertising, a print design company, focus on Print Design and Video Production. They were launched in 2000.
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$10,000+$150 - $199 / hr50 - 249Clerkenwell, England
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FKC, a branding agency, is located in Clerkenwell, England and Kings Cross, England. Founded in 1995, the team specializes in Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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La Netscouade is an user experience design company. They offer UX/UI Design and Branding and were founded in 2007.
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$5,000+$50 - $99 / hr50 - 249
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Founded in 2005, Envol is a Content Marketing company. The midsize team offers Content Marketing and Media Planning & Buying.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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Established in 1984, Australie is an Advertising company. Their team focuses on Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Berlin, Germany
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K-MB is an Advertising company. They were established in 2004, and their services include Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Houston, TX
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The Company. Is a branding agency. Their midsize team is based in Houston, Texas and Dallas, Texas. Their services include Branding and Email Marketing.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
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Founded in 2003, Wexley School for Girls is an Advertising company. The team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Los Angeles, CA
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180LA is an Advertising company founded in 2007. The agency offers Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Mumbai, India
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The Glitch is a Mumbai, India-based Advertising company. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Warszawa, Poland
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OS3 is an Advertising company located in Warszawa, Poland. Launched in 1996, the team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Warszawa, Poland
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Advertising company GONG Agency is headquartered in Warszawa, Poland and Gliwice, Poland. They focus on Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Poznań, Poland
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GPD Agency is an Advertising company founded in 1991. The team provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249
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Founded in 1998, 180 Amsterdam is a midsize Amsterdam, Netherlands-based Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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Launched in 1999, CCCP is an Advertising company. Headquartered in Amsterdam, Netherlands, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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N=5 is an Advertising company. They were founded in 1999, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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Selmore is an Advertising company established in 2005. The midsize team focuses on Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Chicago, IL
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Established in 2002, Kivvit is an Advertising company. The agency focuses on Advertising and Branding, and is midsize.
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$10,000+$100 - $149 / hr1,000 - 9,999Denver, CO
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Digital Strategy company The Integer Group is headquartered in Denver, Colorado and Dallas, Texas. The team provides Digital Strategy and Advertising.
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$10,000+$100 - $149 / hr50 - 249Denver, CO
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Cactus, an Advertising company, focuses on Advertising and Branding. The agency is located in Denver, Colorado.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
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Advertising company Harris Media is in Austin, Texas. They specialize in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
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Subject Matter is a branding company. They are in Washington, District of Columbia and have midsize team. They focus on Branding and Media Planning & Buying.
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$5,000+$100 - $149 / hrFreelancer
Services provided
Small video production company Summerset Studio, is in Buffalo, Minnesota. Their services include Video Production and Corporate Photography.
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$10,000+$100 - $149 / hr50 - 249Alexandria, VA
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PCI Communications is a branding agency. The Alexandria, Virginia-based firm specializes in Branding and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Chicago, IL
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Eicoff is an Advertising company. Launched in 1956, their team focuses on Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249London, England
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In London, England and New York, New York, Ralph is a midsize Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249London, England
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Redwood is a Content Marketing company. Located in London, England, the team focuses on Content Marketing and Branding.
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$10,000+$150 - $199 / hrFreelancerManchester, England
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Mr Ryan Limited is a graphic design company. Headquartered in Manchester, England, their small team specializes in Graphic Design and Video Production. The firm was established in 2013.
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$10,000+$150 - $199 / hr1,000 - 9,999Leeds, England
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Communisis is a Marketing Strategy company. They are in Leeds, England and and have large team. Their team offers Marketing Strategy and Market Research.
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$5,000+$100 - $149 / hr50 - 249Emeryville, CA
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Greenberg Strategy is a branding company. The Emeryville, California-based firm offers Branding and Market Research.
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$10,000+$150 - $199 / hr50 - 249London, England
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Sunday is an Advertising company. They were founded in 2005, and their services include Advertising and Content Marketing.
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$10,000+$150 - $199 / hr1,000 - 9,999New York, NY
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Established in 1921, Weber Shandwick Scotland is a large New York, New York-based public relations firm. Their team provides Public Relations and Branding.
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$10,000+$150 - $199 / hr50 - 249London, England
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Premier, a midsize public relations company, is in London, England. The team focuses on Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr50 - 249Gloucester, England
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Journey, an Email Marketing company, was founded in 2007. The firm focuses on Email Marketing and Pay Per Click, and is midsize.
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$5,000+$100 - $149 / hr50 - 249Palm Beach Gardens, FL
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Founded in 2006, Levatas, a midsize custom software development firm, is based in Palm Beach Gardens, Florida. Their services include Custom Software Development and UX/UI Design.
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$1,000+$25 - $49 / hr50 - 249Prague, Czech Republic
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WMC/GREY is an Advertising company founded in 2002. The midsize team provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249West Perth, Australia
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Pixelcase Group is an AR/VR development company in West Perth, Australia. They focus on AR/VR development and Video Production.
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$10,000+$100 - $149 / hr50 - 249Budapest, Hungary
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Café Communications is a branding agency. They are headquartered in Budapest, Hungary and have midsize team. They offer Branding and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Roma, Italy
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Cnb Comunicazione, an Advertising company, provides Advertising and Social Media Marketing. The firm is in Roma, Italy.
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$5,000+$100 - $149 / hr50 - 249Milano, Italy
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Based in Milano, Italy, YAM112003 is a Broadcast Video company. Their services include Broadcast Video and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Helsinki, Finland
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Founded in 2007, Cocoa is a midsize Broadcast Video company in Helsinki, Finland. Their team specializes in Broadcast Video and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.