Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosedFreelancerGolden, CO
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Based in Golden, Colorado, Colorado 4K Productions is a small Broadcast Video and video production company. Their services include Broadcast Video and Video Production.
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UndisclosedUndisclosed50 - 249London, England
Services provided
LoopMe is a London, England-based artificial intelligence development company. The team provides Artificial Intelligence and Advertising.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company specializing in multimedia production, including videography, film production, and video editing. Across their reviews, 100% of clients praise their creativity and project management, with many highlighting their ability to deliver high-quality videos on time and within budget. Their collaborative approach and impressive cinematography skills are frequently noted, with several reviewers mentioning their willingness to go above and beyond project expectations.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
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UndisclosedUndisclosedFreelancerHartford, CT
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Director Chase, a small Broadcast Video and video production agency, is located in Hartford, Connecticut. Their services include Broadcast Video and Video Production.
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UndisclosedUndisclosedFreelancerElgin, IL
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Headquartered in Elgin, Illinois, FLiK Productions is a video production agency. Founded in 2007, the team specializes in Video Production and Marketing Strategy.
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UndisclosedUndisclosedFreelancerNorwalk, CT
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Established in 2009, Cool Calm Creative Group is a graphic design agency and video production agency. The small team focuses on Graphic Design and Video Production.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Terminus is an Advertising company based in Atlanta, Georgia. Established in 2014, the team focuses on Advertising and CRM consulting and SI.
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UndisclosedUndisclosed50 - 249Londres, England
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STUDIO BANANA is a midsize UX design agency launched in 2007. Their team specializes in UX/UI Design and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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$50,000+$50 - $99 / hrFreelancerJersey City, NJ
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Launched in 2005, Total Media Studios is an user experience agency. The team focuses on UX/UI Design and Digital Strategy.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Steelman Partners, a midsize Architectural Design company, is located in Las Vegas, Nevada. The team specializes in Architectural Design and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 36 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Founded in 1992, Friedmutter Group is an Architectural Design company. The team provides Architectural Design and Graphic Design and is based in Las Vegas, Nevada and Newport Beach, California.
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UndisclosedUndisclosedFreelancer
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Graphic design company and video production agency DigiDyer Productions was launched in 1997. The agency specializes in Graphic Design and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Ideas United is a branding company. Founded in 2001, the company is headquartered in Atlanta, Georgia. Their services include Branding and Event Marketing.
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UndisclosedUndisclosedFreelancerBoston, MA
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Doza Visuals, a Corporate Photography and video production agency, was launched in 2013. The team provides Corporate Photography and Video Production.
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UndisclosedUndisclosed50 - 249Manchester, England
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Engage Hub is a Corporate Photography company. The agency is in Manchester, England and london, England. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed50 - 249Greensboro, NC
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Inspired Marketing Solutions is a graphic design agency. They are based in Greensboro, North Carolina and have midsize team. Their team specializes in Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerCheyenne, WY
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Talon Six Aerial , a Corporate Photography and video production agency, is in Cheyenne, Wyoming. Launched in 2016, the team focuses on Corporate Photography and Video Production.
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UndisclosedUndisclosed50 - 249Tal-Pietà, Malta
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Television Malta is a Broadcast Video company. Founded in 1962, the company offers Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed50 - 249Sussex, WI
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Quad is a branding firm founded in 1985. The midsize team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed50 - 249Skopje, North Macedonia
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Fx3x is a Broadcast Video company. Their midsize team is in Skopje, North Macedonia. Their team specializes in Broadcast Video and Corporate Photography.
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UndisclosedUndisclosedFreelancer
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Paolo Micai Videomaker & Photographer is a Corporate Photography and video production agency founded in 2013. The team specializes in Corporate Photography and Video Production.
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UndisclosedUndisclosed50 - 249Burlington, WI
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Cannella Media DTC, LLC is an Advertising company established in 1985. Located in Burlington, Wisconsin and West Hollywood, California, the team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Located in Alexandria, Virginia, McKnight Creative Media is a Broadcast Video and video production agency. Established in 2015, the team provides Broadcast Video and Video Production.
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UndisclosedUndisclosed50 - 249Ljubljana, Slovenia
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Located in Ljubljana, Slovenia, TSmedia is a midsize Advertising company. The team provides Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Manhattan Beach, CA
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Nativo Inc is an Advertising company. Located in Manhattan Beach, California, the agency specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Richardson, TX
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Launched in 2000, TNT Dental is a Logo company. The team provides Logo and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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Eikon Digital Italy is an Advertising company established in 2001. Their services include Advertising and Mobile App Development.
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UndisclosedUndisclosedFreelancerGöteborg, Sweden
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Amvision is a Corporate Photography and video production company. The Göteborg, Sweden-based team focuses on Corporate Photography and Video Production.
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UndisclosedUndisclosedFreelancer
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Founded in 2019, VideoGardens Production Services is a Corporate Photography and video production agency. The firm offers Corporate Photography and Video Production, and is small.
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UndisclosedUndisclosedFreelancerColfax, NC
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Micah Brown Media is a Corporate Photography and video production agency. The team is located in Colfax, North Carolina, and their services include Corporate Photography and Video Production.
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$1,000+< $25 / hrFreelancerBengaluru, India
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Viral Media Works ® is a Broadcast Video company. They are headquartered in Bengaluru, India, and their services include Broadcast Video and Mobile App Development.
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$1,000+< $25 / hrFreelancerNairobi, Kenya
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Launched in 2015, Lure Marks is a graphic design company. The small team provides Graphic Design and Web Design.
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$10,000+$100 - $149 / hrFreelancerWilmington, NC
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DentaMarketing is a SEO agency. The team focuses on Search Engine Optimization and Web Design, and the firm is based in Wilmington, North Carolina.
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$1,000+< $25 / hrFreelancerAhmedabad, India
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SEO services firm Blogger IT Solutions was founded in 2021. The company specializes in Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed50 - 249Shanghai, China
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TOMORROW is a midsize Advertising company. They provide Advertising and Marketing Strategy and were founded in 2015.
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UndisclosedUndisclosed50 - 249Guang Zhou Shi, China
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Guangzhou TEAM.E Digital Technology Co., Ltd. Is an Architectural Design company. The team provides Architectural Design and Product Design and is located in Guang Zhou Shi, China.
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$1,000+UndisclosedFreelancer
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Brands by Olive is a web design agency. Based in Dar es Salaam, , Tanzania, the agency was founded in 2019. Their team provides Web Design and Branding.
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$1,000+$50 - $99 / hrFreelancer
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Cismas David is a web design company. Headquartered in Arad, Romania, the firm was founded in 2022. Their team focuses on Web Design and Graphic Design.
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UndisclosedUndisclosed50 - 249Forest Hills, NY
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Transcription company CaptioningStar was founded in 2006. The firm specializes in Transcription and Translation.
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UndisclosedUndisclosed50 - 249Chesterfield, MO
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AAA Translation is a Translation company. Headquartered in Chesterfield, Missouri, their team specializes in Translation and Video Production.
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UndisclosedUndisclosed50 - 249Luxembourg, Luxembourg
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Founded in 1991, RTL AdConnect is an Advertising company. The agency provides Advertising and Video Production, and is midsize.
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UndisclosedUndisclosed50 - 249Minneapolis, MN
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Media Loft, a graphic design company, was launched in 1974. Located in Minneapolis, Minnesota, the team provides Graphic Design and Video Production.
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UndisclosedUndisclosed50 - 249Port Washington, NY
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ADM Productions, Inc. Is an Event Marketing company launched in 1981. Located in Port Washington, New York, the team focuses on Event Marketing and Graphic Design.
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UndisclosedUndisclosed50 - 249Toms River, NJ
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FWH Associates, P.A. Is an Architectural Design company based in Toms River, New Jersey. They provide Architectural Design and Video Production.
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UndisclosedUndisclosed50 - 249Berkshire, England
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Design Buffs is a social media marketing agency. Based in Berkshire, England, their midsize team specializes in Social Media Marketing and UX/UI Design. The company was established in 2019.
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Undisclosed< $25 / hrFreelancerVadodara, India
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Theleojohn : Graphic Design Agency is a branding agency. They are based in Vadodara, India, and their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Ankara, Türkiye
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GFDS Global Future Designs is a video production company. Their midsize team of employees is based in Ankara, Türkiye. Their team provides Video Production and Mobile App Development.
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UndisclosedUndisclosedFreelancerDeeside, Wales
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Small Corporate Photography company Ian Cooper Photography, is headquartered in Deeside, Wales. Their services include Corporate Photography and Branding.
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UndisclosedUndisclosedFreelancerColumbia, TN
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BlueVine Digital Marketing Solutions is a social media marketing company. They offer Social Media Marketing and Search Engine Optimization and were launched in 2022.
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UndisclosedUndisclosedFreelancer
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Video production company and Audio Production company BlackBulb is based in Sydney, Australia. Launched in 2020, the team offers Video Production and Audio Production.
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UndisclosedUndisclosed50 - 249Cremorne, Australia
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TLA is a midsize Sports Marketing company. Established in 2011, the team focuses on Sports Marketing and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.