Loay Abdallah

Iam Loay Abdallah, Senior Performance / Digital Marketing Lead with 8+ years of hands-on experience across Real Estate, Fintech, Banking, PropTech, E-commerce, Healthcare, Automotive, F&B, Tourism, and high-growth digital businesses. Throughout my career, I have managed, scaled, and optimized AED 150M+ in paid media spend across Google, Meta (Facebook, Instagram), TikTok, LinkedIn, Snapchat, and emerging platforms; consistently driving measurable revenue growth, qualified demand, and sustainable ROI, not vanity metrics. My expertise lies in transforming paid media into full-funnel growth engines by aligning performance marketing with sales, operations, and leadership objectives. My work goes beyond campaign execution; I design systems that scale. Key impact at Binghatti Development: • Doubled total sales in under 6 months through high-ROI, integrated performance strategies. • Expanded international lead generation across 32+ global markets, supporting roadshows and investor activations. • Scaled TikTok followers from 0 to 258K+ in 30 days, positioning Binghatti as the #1 real estate developer on TikTok in the UAE. • Grew Instagram from 180K to 1.2M+ followers in 5 months, ranking the brand among the top developers in the region. • Led viral brand activations, including the Terry Crews × Binghatti Aquarise campaign at Coca-Cola Arena, generating 500M+ global views on social media. Beyond real estate, I’ve delivered performance-driven growth across FinTech and Banking, including 2 years of success with Klivvr (Arab African International Bank), supporting user acquisition, funnel optimization, and scalable growth strategies. I also led the digital launch for FinasQ in Saudi Arabia (KSA), a major FinTech / Financial project, where I supported the go-to-market strategy. The objective was not just launch visibility, but building a scalable acquisition engine and strong market positioning aligned with long-term commercial growth