Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
GMB Marketing Solutions is a SEO agency. The company is based in Charlotte, North Carolina. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Lansing, MI
Services provided
Creative Partner is a small Lansing, Michigan-based SEO agency. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
ALX is a social media marketing company. Their small team of employees is based in Chicago, Illinois and New York, New York. Their team provides Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9
Services provided
SocialBinge is a branding agency established in 2004. The team specializes in Branding and Marketing Strategy and is in New Delhi, India.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Established in 2022, Prashantji Services is a branding company. The team focuses on Branding and Social Media Marketing and is headquartered in Delhi, India.
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$1,000+$50 - $99 / hr2 - 9Milton Keynes, England
Services provided
DigitallyEngaged is a Marketing Strategy company in Milton Keynes, England. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Colombo, Sri Lanka
Services provided
TecRocket Space is a social media marketing firm. Established in 2017, the team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$200 - $300 / hr2 - 9Jaipur, India
Services provided
Initsky IT Service is a small Email Marketing company. They provide Email Marketing and Search Engine Optimization and were founded in 2016.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Web design company Ace Genesis Digital was launched in 1999. The team provides Web Design and Web Development and is based in Delhi, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Social media marketing company Sprint Digitech focuses on Social Media Marketing and Content Marketing. They are based in Noida, India and Noida, India.
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$1,000+$150 - $199 / hr2 - 9Wadebridge, England
Services provided
Web design company Bit Quirky Consulting is headquartered in Wadebridge, England. The team specializes in Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Empirical Digital Solutions is a SEO agency. They were established in 2019, and their services include Search Engine Optimization and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
OVENLIGHT Marketing, a web design company, was founded in 2003. Located in Portland, Oregon, the team offers Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SEO services firm SEO Tech Burner was established in 2012. The small team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Small video production company Pioneer Spirit, is headquartered in Nashville, Tennessee. Their services include Video Production and Corporate Photography.
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$1,000+$25 - $49 / hr2 - 9
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Newcrest Digital is a small Thornaby, England-based web design agency. The team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Teccorp Stone is a web design company. Founded in 2004, the team provides Web Design and UX/UI Design. The company is based in Toronto, Canada.
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$1,000+$50 - $99 / hr2 - 9Amman, Jordan
Services provided
See all 1 projectsMazen Tahhan, LLC. provides marketing and communications services, including marketing strategies, video production, and video animation. The reviews highlight the firm's strengths in strategic thinking and growth hacking, with notable outcomes in brand awareness and sales conversion. Clients appreciate their dedication and follow-up, though some suggest improvements in content strategy.
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsSN TECHNOLOGIES™ is a Team of Software Developers working in the field of Application Development, Barcode Solutions, Website Development, Mobile Apps, M-Commerce, Business Automation processes,
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$1,000+$25 - $49 / hr2 - 9Panama City, Panama
Services provided
Launched in 2019, Story Jar, a small social media marketing firm, is headquartered in Panama City, Panama. Their services include Social Media Marketing and Video Production.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
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Astute Digital Direction is a social media marketing agency established in 2020. The small team offers Social Media Marketing and Blockchain Marketing.
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$1,000+< $25 / hr2 - 9
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Graphic design company Brandad is based in Guwahati, India. The team provides Graphic Design and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Social media marketing firm Mediawizz Marketing was launched in 2023. The team focuses on Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr10 - 49Columbia, SC
Services provided
Real Internet Sales is a SEO services firm. The Columbia, South Carolina-based company offers Search Engine Optimization and Web Design.
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$5,000+$25 - $49 / hr50 - 249
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See all 1 projectsAbout Us:Celective Studios is a one-stop solution firm headquartered in the center of the USA, specializing in custom website design & development, graphic design, & media marketing. By
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$1,000+< $25 / hr50 - 249
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See all 2 projectsCreative Propel offers services in website development, SEO, SEM, and social media management. Reviews highlight their exceptional project management, dedication to client vision, and effective digital marketing strategies, including increased website traffic and enhanced social media reach. Clients appreciate their realistic pricing and comprehensive service offerings, making them a reliable partner for online branding and social media marketing.
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$5,000+Undisclosed50 - 249Dallas, TX
Services provided
See all 1 projectsFHG offers website redesign services with a focus on complex functionalities such as payments and geolocation. The reviews highlight FHG's transparency, effective communication, and expertise in UI/UX design. Clients commend their project management and ability to deliver high-quality work, even in challenging circumstances such as the COVID-19 outbreak.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsDigi Inovi offers web development and real estate management solutions. Their services include creating professional websites, building real estate management portals, and user management systems. Reviews highlight their excellent communication, timely delivery, and industry-specific expertise. While their requirement gathering is seamless, there is room for improvement in milestone setup.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsRecto Ghostwriters specializes in writing services, particularly in crafting cookbooks. Clients commend their adherence to guidelines, timely delivery, and effective communication. The company is noted for its valuable cost proposition and the ability to understand and incorporate client needs, contributing to successful project outcomes.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsArtworx Media Pvt Ltd specializes in Social Media Management, Digital Marketing, and Search Engine Optimization. The reviews commend their excellent work, particularly highlighting their technical support and project management. Clients appreciate the company's ability to improve online visibility and handle diverse development tasks effectively.
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$1,000+$100 - $149 / hr50 - 249Lahore, Pakistan
Services provided
See all 1 projectsMarketing kinges offers Social Media Marketing, Digital Marketing, and Social Media Management services, focusing on enhancing online branding for clients. Reviews highlight their effective strategies, leading to increased website traffic, improved rankings, and a 40% revenue increase. Clients commend their honesty and expertise, although timely communication could be improved.
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UndisclosedUndisclosed50 - 249El Segundo, CA
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Conill Advertising is a midsize Advertising company launched in 1968. Their team offers Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Portland, OR
Services provided
Struck is an Advertising company. They are based in Los Angeles, California and Portland, Oregon. Their team focuses on Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Buenos Aires, Argentina
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Midsize Digital Strategy company Don, is headquartered in Buenos Aires, Argentina. The team specializes in Digital Strategy and Social Media Marketing.
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$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
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Social media marketing firm Fanscape was launched in 1998. The team offers Social Media Marketing and Content Marketing and is located in Los Angeles, California and Dallas, Texas.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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Vanksen is a social media marketing company. Their midsize team is located in Paris, France and Bertrange, Luxembourg. Their services include Social Media Marketing and Web Development.
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$5,000+$50 - $99 / hr50 - 249Paris, France
Services provided
Rosapark, an Advertising company, is located in Paris, France. Founded in 2012, the team provides Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Paris, France
Services provided
Buzzman, an Advertising company, was founded in 2006. They provides Advertising and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Vitacura, Chile
Services provided
Pedro Juan y Diego is a midsize Advertising company in Vitacura, Chile. The team focuses on Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
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PLA Media is a PR company. They are in Nashville, Tennessee and have midsize team of experts. Their services include Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr1,000 - 9,999Columbia, MD
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Founded in 1971, Merkle is a large CRM consulting and SI company. Their team focuses on CRM consulting and SI and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Miami Beach, FL
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Jeffrey Group, a midsize branding agency, is in Miami Beach, Florida and Ciudad de México, Mexico. The team provides Branding and Public Relations.
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$5,000+$25 - $49 / hr50 - 249
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Beker/Socialand is a midsize social media marketing company. They specialize in Social Media Marketing and Web Design and were launched in 2012.
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$10,000+$100 - $149 / hr50 - 249Houston, TX
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Savage Brands, a branding company, is in Houston, Texas. Founded in 1973, the team focuses on Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249London, England
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Threepipe is a social media marketing company. They are headquartered in London, England. Their team provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249San Francisco, CA
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Grow Marketing is a branding company based in San Francisco, California and. They focus on Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249London, England
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HeyHuman is a branding agency launched in 2014. The team offers Branding and Content Marketing.
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$10,000+$150 - $199 / hr50 - 249Wolverhampton , England
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TPL Media is a social media marketing company. Their team is located in Wolverhampton , England and New Delhi, India and specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Instanbul, Türkiye
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Sesliharfler is an Instanbul, Türkiye-based web design company. Launched in 2006, the team focuses on Web Design and Advertising.
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$1,000+$25 - $49 / hr50 - 249Budapest, Hungary
Services provided
Café PR, a social media marketing agency, is located in Budapest, Hungary. Established in 2001, the team specializes in Social Media Marketing and Advertising.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.