Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed250 - 999New Castle, DE
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The News Journal Media Group is a midsize New Castle, Delaware-based Advertising company. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed250 - 999Lochearn, MD
Services provided
In Lochearn, Maryland, Edgy Digital Network, LLC is a midsize Digital Strategy company. The team specializes in Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed250 - 999Lancaster, PA
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LNP Media Group is a midsize Advertising company in Lancaster, Pennsylvania. The team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed250 - 999Cali, Colombia
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Imágenes Gráficas S.A is an Advertising company headquartered in Cali, Colombia. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Leipzig, Germany
Services provided
RegioHelden (Ströer Online Marketing), a Digital Strategy company, is headquartered in Leipzig, Germany. The team focuses on Digital Strategy and Mobile App Development.
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UndisclosedUndisclosed250 - 999Bogotá, Colombia
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Redes Humanas is an Advertising company. Located in Bogotá, Colombia, the firm was founded in 1997. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed250 - 999Amsterdam, Netherlands
Services provided
Spotzer is a SEO company established in 2006. Their services include Search Engine Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed250 - 999Pyrmont, Australia
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Medium Rare Content is a midsize branding company founded in 2014. Their team specializes in Branding and Broadcast Video.
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UndisclosedUndisclosed250 - 999New York, NY
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ForwardPMX is a branding agency. The New York, New York-based firm was launched in 1990. Their team focuses on Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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UndisclosedUndisclosed250 - 999Qingdao Shi, China
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Depth Communication Group is a Qingdao Shi, China-based branding firm. They provide Branding and Digital Strategy.
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UndisclosedUndisclosed250 - 999Shanghai, China
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Ammodo Marketing, Inc. Shanghai is a Shanghai, China-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Birmingham, England
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Ecorys UK is a Business Consulting company. The firm is located in Birmingham, England. Their services include Business Consulting and Digital Strategy.
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UndisclosedUndisclosed250 - 999Genève, Switzerland
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WIDE l Switzerland is a branding agency. They provide Branding and Social Media Marketing and were founded in 1987. The agency is located in Genève, Switzerland and Morges, Switzerland.
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UndisclosedUndisclosed250 - 999Haarlem, Netherlands
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Wunderman Thompson is a cloud consulting & SI company established in 2000. The team specializes in cloud consulting & SI and CRM consulting and SI.
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UndisclosedUndisclosed250 - 999Shanghai, China
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AUDITOIRE is a branding company in Shanghai, China. They specialize in Branding and Marketing Strategy and were founded in 1989.
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UndisclosedUndisclosed250 - 999København, Denmark
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Wunderman Thompson MAP, a midsize Marketing Strategy company, is headquartered in København, Denmark and Bangkok, Thailand. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Stuttgart, Germany
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Hurra.com™ is an Advertising company. Headquartered in Stuttgart, Germany, the company offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Charlotte, NC
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Advertising company Bahakel Digital is based in Charlotte, North Carolina and Columbia, South Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Yerevan, Armenia
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Make It Real Agency is a midsize Yerevan, Armenia-based branding company. Their services include Branding and Market Research.
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UndisclosedUndisclosed250 - 999Denver, CO
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Followerandia is a branding firm. They were established in 2012 and specialize in Branding and Public Relations.
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UndisclosedUndisclosed250 - 999Toronto, Canada
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Amaze Systems is a social media marketing agency. Their team is located in Toronto, Canada and specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed250 - 999The Rocks, Australia
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Havas Media Network Australia is a media planning & buying company. Their midsize team is in The Rocks, Australia. Their team specializes in Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed250 - 999London, England
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MG OMD is a media planning and buying company. The London, England-based agency was founded in 1990. Their services include Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Wilmington, DE
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Burloak Consulting, a Digital Strategy company, is headquartered in Wilmington, Delaware and Calgary, Canada. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Houston, TX
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EN Technologies is a social media marketing company. Established in 2021, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999London, England
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Lolly.com, a social media marketing agency, is headquartered in London, England and New York, New York. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed250 - 999Karachi, Pakistan
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Social media marketing company BrandH2O PVT LTD is based in Karachi, Pakistan. They specialize in Social Media Marketing and Web Design and were established in 2007.
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UndisclosedUndisclosed250 - 999San Francisco, CA
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Sojern is an Advertising company. Launched in 2007, the agency is based in San Francisco, California and Dublin, Ireland. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999San Mateo, CA
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Social media marketing agency Rakuten Advertising was launched in 1996. Based in San Mateo, California and City of London, England, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed250 - 999Carson City, NV
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Swift Local Solutions is a public relations company. Established in 1975, the team focuses on Public Relations and Social Media Marketing. The firm is located in Carson City, Nevada.
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UndisclosedUndisclosed250 - 999Mount Waverley, Australia
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Strikeforce AMC Pty Ltd. Is a midsize Market Research company. Established in 1989, the team focuses on Market Research and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Austin, TX
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Olly Olly is a SEO agency based in Austin, Texas and Charlotte, North Carolina. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed250 - 999London, England
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Founded in 2002, Megrisoft Limited UK is a midsize London, England-based social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Saskatoon, Canada
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Founded in 2023, Harvard Excelerate, a midsize social media marketing company, is located in Saskatoon, Canada and Regina, Canada. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed250 - 999Calgary, Canada
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Immigrant Services Calgary is a social media marketing company. Their team is in Calgary, Canada and specializes in Social Media Marketing and Business Consulting.
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UndisclosedUndisclosed250 - 999Hasselt, Belgium
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RCA is a midsize public relations agency in Hasselt, Belgium. Their services include Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999Frisco, TX
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Elixirr Digital is a midsize social media marketing firm in Frisco, Texas and Colchester, England. The team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed250 - 999Rochester, NY
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CGI Digital, a social media marketing agency, was launched in 1988. The agency provides Social Media Marketing and Search Engine Optimization, and is midsize.
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UndisclosedUndisclosed250 - 999Barcelona, Spain
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Grupo Lavinia, a social media marketing company, was established in 1994. The firm focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999
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Branding company StratMarketer is located in. They offer Branding and Marketing Strategy and were founded in 2025.
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UndisclosedUndisclosed250 - 999Lucknow, India
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Digital Cure Media, a branding firm, specialize in Branding and Social Media Marketing. They were founded in 2020.
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$1,000+Undisclosed2 - 9
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Branding company zabsols was founded in 2022. The company provides Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Antwerpen, Belgium
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Kill Your Darlings is a Marketing Strategy company launched in 2021. The team focuses on Marketing Strategy and Public Relations and is headquartered in Antwerpen, Belgium.
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UndisclosedUndisclosedFreelancerDublin, Ireland
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The Marketing Consultant, an Advertising company, was established in 2019. The firm provides Advertising and Marketing Strategy, and is small.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
See all 3 projectsTech Old Hand offers services including website development, logo design, and social media management. Reviews highlight their effective delivery of Social Media Marketing (SMM) services, proactive problem-solving approach, and notable improvements in online branding and engagement. Overall, clients commend their efficiency, responsiveness, and attention to detail.
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$1,000+$25 - $49 / hr10 - 49Elmsford, NY
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See all 1 projectsFirst Digital Agency offers specialized SEO and digital marketing services, focusing on growing clients’ online presence on Google and social media. Reviews highlight the agency's dedication, effective communication, and ability to deliver quality results promptly, with clients noting significant increases in website sales and overall satisfaction with their performance.
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Undisclosed< $25 / hr10 - 49Southampton, England
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See all 1 projectsMeet The Nexus IT! We started in 2023 and are experts in digital marketing, which means we help businesses grow a lot on the internet. Ever heard of SEO, SMM, PPC, Website Design, and Social Media
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UndisclosedUndisclosed10 - 49
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See all 1 projectsA Full service digital marketing company, specializing in a variety of different digital services: Digital Marketing, B2B Marketing, Social Media Marketing, Paid Advertising, SEO Services, Graphic
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$1,000+$25 - $49 / hr10 - 49Alexandria, VA
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See all 1 projectsClixtalk specializes in creating and hosting websites, demonstrated through their successful development of a portfolio website for a professional artist. Clients highlight Clixtalk's personable and professional service, effective communication, and alignment with client needs as key strengths, with no noted areas for improvement, suggesting high satisfaction with their offerings.
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$1,000+$50 - $99 / hr2 - 9Coconut Creek, FL
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Website development company RKA Consulting was founded in 2017. The company provides Web Development and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.