Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$10,000+$100 - $149 / hr250 - 999Pasadena, CA
Services provided
Ayzenberg is a Pasadena, California-based Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999Philadelphia, PA
Services provided
Launched in 1999, Resolve Media is an Advertising company. The company specializes in Advertising and Branding, and is midsize.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$10,000+$100 - $149 / hr250 - 999Austin, TX
Services provided
Advertising company AdPeople Worldwide was founded in 1999. The team focuses on Advertising and Branding and is in Austin, Texas and Copenhagen, Denmark.
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$10,000+$100 - $149 / hr250 - 999New York, NY
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McGarryBowen is an Advertising company. The team is based in New York, New York and Chicago, Illinois, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999New York, NY
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Founded in 2009, Vaynermedia is an Advertising company. The team provides Advertising and Branding and is in New York, New York and Los Angeles, California.
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$1,000+$25 - $49 / hr250 - 999Duisburg, Germany
Services provided
Metapeople is a midsize Conversion Optimization company. Launched in 1999, the team specializes in Conversion Optimization and Email Marketing.
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$1,000+$25 - $49 / hr250 - 999Hamburg, Germany
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United Digital Group is an UX agency. The agency is headquartered in Hamburg, Germany and Cologne, Germany. Their services include UX/UI Design and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$10,000+$150 - $199 / hr250 - 999London, England
Services provided
Grayling, a branding company, is based in London, England and. Established in 2009, the team focuses on Branding and Public Relations.
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$10,000+$150 - $199 / hr250 - 999London , England
Services provided
Proximity London is a branding agency. Based in London , England and Croydon, England, their team specializes in Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$10,000+$150 - $199 / hr250 - 999London, England
Services provided
Commission Junction is a Conversion Optimization company. Launched in 1998, the firm focuses on Conversion Optimization and Digital Strategy.
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$5,000+$50 - $99 / hr250 - 999Chicago, IL
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Launched in 2003, LYONSCG is a midsize Digital Strategy company. Their services include Digital Strategy and Mobile & App Marketing.
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$10,000+$150 - $199 / hr250 - 999
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Marketing Strategy company RSK Group is located in Helsby, England and Warrington, England. Their services include Marketing Strategy and Public Relations.
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$10,000+$100 - $149 / hr250 - 999Dallas, TX
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TracyLocke is a midsize branding firm based in Dallas, Texas and New York, New York. Their services include Branding and Digital Strategy.
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$5,000+$100 - $149 / hr250 - 999Southfield, MI
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HelloWorld is a Digital Strategy company. Based in Southfield, Michigan and Seattle, Washington, the agency was founded in 1999. Their team provides Digital Strategy and Email Marketing.
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$5,000+$100 - $149 / hr250 - 999Leawood, KS
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DEG Digital is a midsize Leawood, Kansas-based e-commerce development company. Their services include E-Commerce Development and Email Marketing.
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$5,000+$100 - $149 / hr250 - 999Columbus, OH
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SBC Advertising is an Advertising company. They specialize in Advertising and Branding and were launched in 1969.
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$5,000+$100 - $149 / hr250 - 999Overland Park, KS
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Established in 1999, Intouch Solutions is an Advertising company. The midsize team offers Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999Kowloon, Hong Kong
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Founded in 2002, New Digital Noise is a social media marketing company. The midsize team offers Social Media Marketing and Mobile & App Marketing.
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$10,000+$100 - $149 / hr250 - 999Brooklyn, NY
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Digital Strategy company Praytell was established in 2013. The company offers Digital Strategy and Public Relations, and is midsize.
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$5,000+$100 - $149 / hr250 - 999Budapest, Hungary
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BPN Worldwide is a Digital Strategy company launched in 2012. The team specializes in Digital Strategy and Media Planning & Buying and is in Budapest, Hungary and Chile.
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$5,000+$100 - $149 / hr250 - 999Milano, Italy
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Alkemy is a Digital Strategy company based in Milano, Italy. They specialize in Digital Strategy and E-Commerce Development.
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$5,000+$100 - $149 / hr250 - 999Milano, Italy
Services provided
Armando Testa is an Advertising company. Founded in 1946, the team focuses on Advertising and Packaging Design.
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$10,000+$100 - $149 / hr250 - 999Rotterdam, Netherlands
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ISM eCompany is a Rotterdam, Netherlands-based e-commerce development firm. They provide E-Commerce Development and Search Engine Optimization and were established in 1992.
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$5,000+$100 - $149 / hr250 - 999Frankfurt am Main, Germany
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Founded in 2011, Spark44 GmbH is a midsize Digital Strategy company. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr250 - 999Shinagawa City, Japan
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Beacon Communications is an Advertising company launched in 2000. Located in Shinagawa City, Japan, the team provides Advertising and E-Commerce Development.
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UndisclosedUndisclosed250 - 999Riyadh, Saudi Arabia
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Havas PR is a public relations company. They are headquartered in Riyadh, Saudi Arabia and have midsize team. Their services include Public Relations and Branding.
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UndisclosedUndisclosed250 - 999Nairobi, Kenya
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Oceans Digital Marketing Agency is a Content Marketing company. They are headquartered in Nairobi, Kenya and have midsize team. Their services include Content Marketing and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999Florianópolis, Brazil
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Digital Strategy company Resultados Digitais is headquartered in Florianópolis, Brazil. The team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
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M Booth, a PR company, was established in 1984. The company offers Public Relations and Digital Strategy.
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UndisclosedUndisclosed250 - 999New York, NY
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In New York, New York, Nike Communications, Inc. Is a branding firm. They provide Branding and Event Marketing.
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UndisclosedUndisclosed250 - 999Maadi, Cairo, Egypt
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Yellow Media, an Advertising company, was established in 1988. The agency offers Advertising and Other Digital Marketing.
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UndisclosedUndisclosed250 - 999Singapore
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TBWA Singapore is a midsize branding company. Established in 1992, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999New York, NY
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BCW Global is a public relations agency based in New York, New York. Founded in 2018, the team focuses on Public Relations and Content Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
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Founded in 1982, FTI Consulting Strategic Communications is a PR company. The midsize team provides Public Relations and Branding.
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$5,000+$100 - $149 / hr250 - 999Montvale, NJ
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ATCS, an IT strategy consulting company, is in Montvale, New Jersey and Jaipur, India. Founded in 2000, the team specializes in IT strategy consulting and BI & big data consulting & SI.
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UndisclosedUndisclosed250 - 999Dallas, TX
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Founded in 1934, TM Advertising is a branding firm. Based in Dallas, Texas, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed250 - 999Dhaka, Bangladesh
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Develop IT Limited is a midsize software development company. Established in 2007, the team provides Custom Software Development and Search Engine Optimization.
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$5,000+$25 - $49 / hr250 - 999
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Headquartered in Sao Paulo, Brazil, ITM is a midsize Digital Strategy company. Their services include Digital Strategy and Direct Marketing.
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UndisclosedUndisclosed250 - 999Gurugram, India
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Dentsu Webchutney, an Advertising company, was founded in 1999. The team offers Advertising and Branding.
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UndisclosedUndisclosed250 - 999Fort Lauderdale, FL
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Zimmerman Advertising is an Advertising company headquartered in Fort Lauderdale, Florida and Dallas, Texas. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed250 - 999Kansas City, MO
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Full Potential Solutions is a Kansas City, Missouri-based call center. The team offers Call Center Services and Product Design.
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UndisclosedUndisclosed250 - 999Puteaux, France
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FullSIX Groupe, a Digital Strategy company, was founded in 1998. The midsize team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Paris, France
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Makheia Group is a branding agency. Launched in 1989, their team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
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TBWA\Chiat\Day is a Los Angeles, California-based Advertising company. They specialize in Advertising and Branding.
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UndisclosedUndisclosed250 - 999Rochester, NY
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CGI Communications, a graphic design agency, is headquartered in Rochester, New York. Founded in 1998, the team offers Graphic Design and Logo.
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UndisclosedUndisclosed250 - 999Henderson, NV
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Greenspun Media Group is a Digital Strategy company. The Henderson, Nevada-based team provides Digital Strategy and Event Marketing.
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UndisclosedUndisclosed250 - 999Kansas City, MO
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MMGY Global is a branding company. They provide Branding and Public Relations and are located in Kansas City, Missouri.
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UndisclosedUndisclosed250 - 999London, England
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UX agency AmazeRealise was launched in 1997. The team focuses on UX/UI Design and Branding.
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UndisclosedUndisclosed250 - 999Bend, OR
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G5 is a midsize Bend, Oregon-based branding firm. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999New York, NY
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Established in 2018, Atypical Digital is a midsize Content Marketing company. Their services include Content Marketing and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.