Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed50 - 249Vernon, Canada
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INFOTEL MULTIMEDIA is a Vernon, Canada-based Advertising company. They focus on Advertising and Web Design and were established in 2014.
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$1,000+< $25 / hr50 - 249Houston, TX
Services provided
Mermaid Publishers, an Advertising company, provide Advertising and Direct Marketing. They were established in 1994.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$50 - $99 / hr50 - 249
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Head 45 Dental is a branding company. The London, England-based company was established in 1999. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Zürich, Switzerland
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W4 is a SEO agency. Their midsize team is located in Zürich, Switzerland and Dresden, Germany and offers Search Engine Optimization and Pay Per Click. The firm was founded in 1994.
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$5,000+Undisclosed50 - 249Antwerpen, Belgium
Services provided
UPTHRUST is a social media marketing company established in 2018. The midsize team offers Social Media Marketing and AI Consulting.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Buzzvire is a SEO company. Based in New York, New York, their midsize team provides Search Engine Optimization and Pay Per Click. The company was established in 2010.
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$1,000+Undisclosed50 - 249Sahibzada Ajit Singh Nagar, India
Services provided
Zestgeek Technologies is a midsize Digital Strategy company launched in 2023. Their services include Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed50 - 249New Delhi, India
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Founded in 2011, Eminenture Technologies is a midsize New Delhi, India-based Digital Strategy company. Their services include Digital Strategy and IT managed services.
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$10,000+$150 - $199 / hr50 - 249Cleveland, OH
Services provided
The Adcom Group is a midsize Marketing Strategy company headquartered in Cleveland, Ohio. Their services include Marketing Strategy and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+< $25 / hr50 - 249Frisco, TX
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Established in 2003, CAP Digisoft Solutions is a midsize Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerKalikavu, India
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In Kalikavu, India, Ashmil Mancheri is a social media marketing company. Founded in 2025, the team provides Social Media Marketing and Content Marketing.
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$75,000+$150 - $199 / hr50 - 249Jacksonville Beach, FL
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In Jacksonville Beach, Florida, Ferocious Media is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Brugge, Belgium
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D'M&S is a midsize branding firm. Founded in 1984, the team offers Branding and Market Research.
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$1,000+$100 - $149 / hrFreelancerHazel Grove, England
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Founded in 2007, DesignKarma is a small UX design company. Their services include UX/UI Design and Web Design.
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$1,000+$25 - $49 / hr10 - 49Queensburgh, South Africa
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SEO services firm Iweb Interactive focuses on Search Engine Optimization and Web Development. They are in Queensburgh, South Africa.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Launched in 2021, RogueUX is a branding firm. The team focuses on Branding and Market Research.
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Undisclosed$100 - $149 / hr10 - 49Montrose Historic District, AL
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AB Tech Solutions, LLC is a branding company. Their small team is in Montrose Historic District, Alabama and specializes in Branding and Digital Strategy. The company was established in 2015.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
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Plassey Technologies Pvt Ltd is a Gurugram, India-based social media marketing firm. Launched in 2006, the team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Digiad Multimedia, a social media marketing firm, was established in 2013. Located in New Delhi, India, the team focuses on Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49
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Loca Creativa is an Advertising company. Headquartered in Medellín, Colombia, their team offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49
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Webbex Innovative India is a SEO company. Established in 2020, the firm is in Pimpri-Chinchwad, India. Their team provides Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsRamikar Enterprise offers services in Web Design, Digital Marketing, and Social Media Management. Their reviews highlight positive feedback, particularly noting the company's fast turnaround times and affordable pricing. Clients are satisfied with their effective communication and the quality of their deliverables across social media and digital marketing efforts.
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$1,000+$50 - $99 / hr2 - 9Atlanta, GA
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New Minds Group is a small branding agency headquartered in Atlanta, Georgia and Santo Domingo, Dominican Republic. Their services include Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9
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Web development company Johnstride Marketing was established in 2024. Headquartered in Ikeja, Nigeria, the team provides Web Development and Advertising.
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$1,000+Undisclosed2 - 9Rutherglen, Scotland
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Small SEO company Lead Generation Scotland Ltd, is located in Rutherglen, Scotland and Edinburgh, Scotland. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$200 - $300 / hr2 - 9
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Locally Exposed Marketing Co is a SEO services firm. They were established in 2010, and their services include Search Engine Optimization and Web Design.
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Undisclosed< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
Fraction Digital - Digital Marketing Agency is a small social media marketing company headquartered in Dhaka, Bangladesh. Their services include Social Media Marketing and Search Engine
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UndisclosedUndisclosed10 - 49Orlando, FL
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See all 1 projectsParker Publisher offers publishing services, including detailed feedback, manuscript editing, and publication. The reviews highlight exceptional customer support and efficient project management with timely deliveries. Clients appreciate the value for cost and alignment with company values, although some suggest including in-person meetings as an improvement. Overall, Parker Publisher is praised for its professionalism and smooth onboarding process.
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Undisclosed$50 - $99 / hr10 - 49New Woodstock, NY
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12th Member, a SEO company, is located in New Woodstock, New York. Their services include Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49Lekki, Nigeria
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Located in Lekki, Nigeria, Digital Strategy Marketing Guru is a social media marketing agency. They offer Social Media Marketing and Conversion Optimization and were established in 2018.
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UndisclosedUndisclosed10 - 49Jnah, Lebanon
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Keemya - Digital Marketing Agency is a small social media marketing agency headquartered in Jnah, Lebanon. Their services include Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Hong Kong, Hong Kong
Services provided
Current Asia Limited is a Content Marketing company established in 2015. The small team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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See all 5 projectsRoasted Metric Digital Marketing Agency provides Social Media Marketing, SEO, and website development services. Overall feedback highlights their professionalism, timely communication, and exceptional ability to transform client concepts into successful digital outcomes. Clients, such as Chef Bakers and Khatta Meetha Palace, commend their effective online branding and social media management strategies, showcasing significant business growth and flawless project execution.
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$5,000+$25 - $49 / hr10 - 49Johor Bahru, Malaysia
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PROJECT M GROUP is a branding firm. Their small team of employees is in Johor Bahru, Malaysia. Their team provides Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Preston, England
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See all 1 projectsHouse Of Fhame specializes in website design and logo generation services, with a focus on creating visually stunning and functional websites. Clients praise their professionalism, creativity, and attention to detail, highlighting their commitment to understanding client visions and delivering exceptional results. The company's dedication to customer satisfaction and ongoing support is consistently noted, making House Of Fhame a highly recommended choice for digital branding projects.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsYekrinaweb specializes in web design services, earning high praise for their project management and timely delivery. Clients appreciate their advisory approach and the value they offer for the cost. Overall, Yekrinaweb is commended for their impressive work quality and responsiveness, with no noted areas for improvement.
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$1,000+$50 - $99 / hrFreelancerFort Collins, CO
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DGC Digital, a social media marketing company, is located in Fort Collins, Colorado. Launched in 2022, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerManjeri, India
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Goprogen is a social media marketing company. They are based in Manjeri, India, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Experience Advertising, Inc., a Conversion Optimization company, is in Sunrise, Florida. Their services include Conversion Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9São Caetano do Sul, Brazil
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AtitudeCom Estratégia is a PR company. Their team is headquartered in São Caetano do Sul, Brazil and São Paulo, Brazil. The agency provides Public Relations and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
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HOLASEO, a SEO services firm, was launched in 2017. They focuses on Search Engine Optimization and Content Marketing.
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$1,000+UndisclosedFreelancerAskeaton, Ireland
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Maria Prendeville is a Content Marketing company launched in 2019. The small team offers Content Marketing and Email Marketing.
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$1,000+$25 - $49 / hr50 - 249Bhubaneswar, India
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SearchingYard Software Private Limited is a midsize branding company located in Bhubaneswar, India and Sydney, Australia. Their services include Branding and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2020, Comredix is an e-commerce development firm. The small team offers E-Commerce Development and Ecommerce Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Innovative Labs is a website development firm launched in 2024. In Owings Mills, Maryland, the team focuses on Web Development and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Karachi, Pakistan
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CentoSquare is a Karachi, Pakistan-based web development firm. Founded in 2017, the team focuses on Web Development and Mobile App Development.
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$5,000+$100 - $149 / hr10 - 49London, England
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Art Division, a SEO services firm, was launched in 2001. Based in London, England, the team offers Search Engine Optimization and Web Development.
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$1,000+$150 - $199 / hr10 - 49
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Web development company LaGrande Marketing was founded in 2013. The small team focuses on Web Development and Advertising.
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$5,000+$25 - $49 / hr10 - 49
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See all 1 projects43Media specializes in custom e-commerce development, specifically using Magento 2, and provides digital marketing services. Clients, such as Poland Security Group, report significant growth in sales and appreciate 43Media's expertise, accountability, and timely project management. Their comprehensive approach has been consistently well-received, with no notable areas for improvement mentioned.
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$1,000+$100 - $149 / hr10 - 49Kingston, Jamaica
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See all 1 projectsNext Step Digital Solutions specializes in website redesign, SEO enhancement, and digital branding strategies. Their reviews highlight a solid reputation for delivering quality results, with effective project management and attentive client service. While they excel in understanding design impacts, minor communication improvements were noted, particularly in the feedback process. Overall, clients express optimism about achieving improved leads and customer engagement through their services.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.