Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+Undisclosed2 - 9Darlinghurst, Australia
Services provided
Established in 2019, Agenda C is a public relations agency. The team offers Public Relations and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Staten Island, NY
Services provided
Rosalind IT Services Inc, a Digital Strategy company, focuses on Digital Strategy and Branding. The agency is located in Staten Island, New York.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Riverside, CA
Services provided
Blue Maverick Media is a video production agency launched in 2019. Their team specializes in Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9
Services provided
Defyyne Media is a small branding firm founded in 2020. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Branding company Trendscape is in Manila, Philippines. The team provides Branding and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Redhill, England
Services provided
See all 2 projectsBamboo Media Group specializes in Digital Marketing, with a focus on branding, website design, and Social Media Marketing. Clients praise their expertise in brand strategy and identity creation, highlighting their ability to enhance brand presence and drive engagement. The company is noted for its effective project management and alignment with client goals, resulting in increased brand awareness and lead generation.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsWire Digital Marketing offers comprehensive digital marketing services, including web development, social media integration, and e-commerce enhancement. Client reviews highlight their efficiency, effective communication, and ability to align with client needs. Overall, clients are satisfied with the improved customer engagement and website performance, noting Wire Digital Marketing's dedication to achieving desired outcomes and providing valuable training for better understanding.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr2 - 9Surat, India
Services provided
See all 1 projectsCodeWryters specializes in UI/UX design, particularly demonstrated through their work on a wedding management app, offering services that include market research and creating attractive Figma mockups. Their clients praise the company's experienced and qualified team, timely delivery, and effective communication, with a minor note on the frequency of updates for busy clients.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Netrosa is a Werribee, Australia-based web development firm. Their services include Web Development and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+$25 - $49 / hr2 - 9Bishopville, MD
Services provided
Neobolt Systems is a branding firm. Established in 2023, their team specializes in Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Zagreb, Croatia
Services provided
Ruzicasta breskvica is an Advertising company. Founded in 2011, the company provides Advertising and Branding.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
See all 1 projectsTrailblazed offers comprehensive branding and marketing services, including visual identity creation, market research, and social media strategy development. Reviews highlight their professional and friendly communication, timely delivery, and high-quality, cost-effective solutions. Clients praise Trailblazed for their collaborative approach and effective project management.
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$5,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Webmantra Digital Agency is a social media marketing firm established in 2003. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Quatre Bornes, Mauritius
Services provided
SEO services firm Artover was founded in 2009. Located in Quatre Bornes, Mauritius, the team offers Search Engine Optimization and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Pflugerville, TX
Services provided
WR Digital Marketing is a Digital Strategy company. Based in Pflugerville, Texas, their team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Innerwork Solutions Pvt. Ltd., an app development company, was founded in 2019. In Bengaluru, India, the team offers Mobile App Development and Content Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Headquartered in Chandler, Arizona, PilotPractice is a web development company. They offer Web Development and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
Services provided
See all 2 projectsSharkmatic offers services in Website Development, SEO, and Social Media Marketing. Reviews indicate that Sharkmatic excels in project management, timely delivery, and client-focused solutions, with a strong emphasis on increasing returns and live promotions. Their dedication to client success and willingness to challenge conventional ideas are highly valued.
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$1,000+$100 - $149 / hr2 - 9Foxborough, MA
Services provided
See all 1 projectsRooSites specializes in designing responsive websites and providing ongoing support and SEO services. Across their reviews, clients consistently commend their exceptional communication, prompt responsiveness, and seamless integration of client feedback. RooSites is praised for their ability to deliver results promptly and maintain high levels of customer satisfaction and professional service post-launch.
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Undisclosed$50 - $99 / hr2 - 9Chico, CA
Services provided
ID International is a branding agency. Established in 2001, their team offers Branding and Web Design.
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$5,000+$25 - $49 / hr2 - 9Brazil, Brazil
Services provided
Intuitive Appz is an app development firm. They were established in 2010, and their services include Mobile App Development and Web Development.
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$5,000+$25 - $49 / hr2 - 9Santo André, Brazil
Services provided
Agency Canna is an Advertising company. The Santo André, Brazil-based agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9North Chicago, IL
Services provided
Buster Creative is a Marketing Strategy company. They were established in 1993 and provide Marketing Strategy and Advertising.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Charming Media is a public relations company in Toronto, Canada. They provide Public Relations and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
J29 Creative Group is a Digital Strategy company. Located in Kansas City, Missouri, the firm was launched in 2015. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Wythenshawe, England
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Hot Click Marketing Ltd is a PPC agency. The Wythenshawe, England-based firm was founded in 2011. Their services include Pay Per Click and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Public relations agency Noisy Trumpet is located in San Antonio, Texas. Launched in 2017, the team specializes in Public Relations and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Northville, MI
Services provided
Flow Design is a branding company headquartered in Northville, Michigan. Their services include Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9Hyde, England
Services provided
Branding company DOWO Digital was founded in 2015. Based in Hyde, England, the team offers Branding and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9St. Petersburg, FL
Services provided
Doubletake Marketing & PR, a public relations company, was launched in 1999. The team provides Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Frederick, MD
Services provided
Vegau Digital Marketing is a small SEO services firm. They specialize in Search Engine Optimization and Digital Strategy and were established in 2010.
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$1,000+$25 - $49 / hr2 - 9Wien, Austria
Services provided
FUSEON, a SEO company, was established in 2011. The team focuses on Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9
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MarketingNomads, Inc. Is a small SEO agency founded in 2011. Their services include Search Engine Optimization and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Kent, WA
Services provided
WinnComm, LLC is a software development company. They provide Custom Software Development and Web Development and are based in Jaipur, India and Kent, Washington.
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$1,000+< $25 / hr2 - 9Mehsana, India
Services provided
INDALP CORPORATION, a PPC agency, was founded in 2007. The company offers Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
Launched in 2011, Litmus PR, a small public relations firm, is located in Singapore, Singapore. Their team provides Public Relations and Branding.
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$1,000+$100 - $149 / hr2 - 9Dursley, England
Services provided
Energy Creative, a Digital Strategy company, is in Dursley, England and Dursley, England. The team focuses on Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Gurugram, India
Services provided
Established in 2013, AppWebStudios is a small Gurugram, India-based Blockchain company. Their team focuses on Blockchain and Mobile App Development.
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$5,000+$300+ / hr2 - 9Newport Beach, CA
Services provided
Krest Marketing is a SEO company launched in 2015. Their team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
Services provided
Graphic design agency STUN Design and Interactive provides Graphic Design and Web Design. They were established in 2004.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
ICOSA MEDIA is a video production company founded in 2008. The team provides Video Production and Print Design.
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$5,000+$100 - $149 / hr2 - 9Dublin, Ireland
Services provided
Founded in 2017, Far From Avocados is a Content Marketing company. The team provides Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9High Point, NC
Services provided
Media Placement Services, Inc. Is a media planning & buying agency. The High Point, North Carolina-based company offers Media Planning & Buying and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Santiago de Querétaro, Mexico
Services provided
In Santiago de Querétaro, Mexico, Tribalo Estudio Digital is a Digital Strategy company. They focus on Digital Strategy and Pay Per Click and were launched in 2015.
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Undisclosed$150 - $199 / hr2 - 9Baltimore, MD
Services provided
Pink Dog Digital, a Content Marketing company, is based in Baltimore, Maryland. Their services include Content Marketing and Web Design.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Weedburg Space agency is a branding company. Headquartered in San Francisco, California, their team provides Branding and Content Marketing.
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$5,000+$25 - $49 / hr2 - 9San Jose, CA
Services provided
Small Conversion Optimization company Mobistreak, Inc., is in San Jose, California and Walnut, California. The team specializes in Conversion Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Greensboro, NC
Services provided
Web design company Triad Web Design Service was launched in 2001. The team provides Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
Content Marketing company Ivy McLemore & Associates was launched in 2018. The team provides Content Marketing and Email Marketing.
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$5,000+$150 - $199 / hr2 - 9Beverly Hills, CA
Services provided
Geoklix LLC is a pay per click company. Established in 1997, the firm is headquartered in Beverly Hills, California. Their services include Pay Per Click and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.