Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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Undisclosed$25 - $49 / hr10 - 49Pretoria, South Africa
Services provided
Headquartered in Pretoria, South Africa, theContenTribe (Pty) Ltd is a small Content Marketing company. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Delhi, India
Services provided
Small social media marketing agency Global Height, is located in Delhi, India. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$100 - $149 / hr10 - 49Chennai, India
Services provided
The Content Bot is a Marketing Strategy company launched in 2019. The firm provides Marketing Strategy and Branding, and is small.
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Undisclosed< $25 / hr10 - 49Addison, TX
Services provided
SKY9SEO is a SEO company. They are located in Addison, Texas and have small team of experts. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
SwapDevelopment Pvt Ltd is an e-commerce development company. Their team is located in Sahibzada Ajit Singh Nagar, India. The company focuses on E-Commerce Development and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Swio - One Stop Solution is a social media marketing agency. They were established in 2020 and focus on Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Zezo software is a Digital Strategy company launched in 2019. The agency provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+Undisclosed10 - 49
Services provided
Web design agency Design Directive Inc. Was established in 2017. The agency focuses on Web Design and Web Development.
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UndisclosedUndisclosed10 - 49
Services provided
Skyline SMS is a Marketing Strategy company. Their team is headquartered in Delhi, India and specializes in Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+Undisclosed10 - 49The Rocks, Australia
Services provided
Nimbull, a small PPC agency, is located in The Rocks, Australia. Their services include Pay Per Click and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Ikeja, Nigeria
Services provided
Premium Digital marketing Academy is an Ikeja, Nigeria-based social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
3DM Digital Marketing Agency is a Toronto, Canada-based Content Marketing company. The team specializes in Content Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Social media marketing firm Spark Health was launched in 2020. In London, England, the team provides Social Media Marketing and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Kolkata, India
Services provided
Digital Lead Group is a SEO services firm established in 2020. Headquartered in Kolkata, India, the team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Ruse, Bulgaria
Services provided
Founded in 2020, T&B Technology is a website development company. Their team specializes in Web Development and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49London, England
Services provided
Brains Hub Ltd is an Other Digital Marketing company. Located in London, England, the firm specializes in Other Digital Marketing and Ecommerce Marketing.
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$1,000+$50 - $99 / hr10 - 49Miraflores, Peru
Services provided
Founded in 2019, Quantify is a branding agency. Their team offers Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Lilyfield, Australia
Services provided
Marketing Strategy company Milestone Creative provides Marketing Strategy and Event Marketing. They were established in 2014.
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$1,000+Undisclosed10 - 49Dokki, Egypt
Services provided
Founded in 2018, InnGlo is a small Marketing Strategy company. Their team provides Marketing Strategy and Search Engine Optimization.
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$10,000+$200 - $300 / hr10 - 49Los Angeles, CA
Services provided
Headquartered in Los Angeles, California, Intrepid Digital LLC is a SEO agency. They offer Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49Bengaluru, India
Services provided
Elements is a small Advertising company. Established in 2020, the team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
AT Digital is a PPC agency. Their small team is located in Singapore, Singapore and Maharagama, Sri Lanka and provides Pay Per Click and Social Media Marketing. The agency was founded in 2017.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
Established in 2019, Namaskar Digital is a social media marketing agency. The team offers Social Media Marketing and Content Marketing and is headquartered in Pune, India.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Zenerom Creative Lab UAE, a SEO services firm, was founded in 2016. The team focuses on Search Engine Optimization and Social Media Marketing and is based in Dubai, United Arab Emirates.
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Undisclosed$25 - $49 / hr10 - 49Bristol, England
Services provided
Social media marketing firm Fan The Flames Marketing & Design Ltd. Was launched in 2019. The agency focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Reputation Seekers is a social media marketing firm founded in 2022. In Mohali, India, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Istnabul, Türkiye
Services provided
Headquartered in Istnabul, Türkiye, Experts Marketing Agency is a Digital Strategy company. They focus on Digital Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
SEODigitz Technologies is a web design agency located in Bengaluru, India. They specialize in Web Design and Web Development and were launched in 2016.
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$1,000+Undisclosed10 - 49
Services provided
GOamplify Marketing Agency, a video production company, is based in Manama, Bahrain. Their services include Video Production and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
Services provided
Orbitech Solutions is a small social media marketing firm. They specialize in Social Media Marketing and Graphic Design and were founded in 2010.
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$1,000+$100 - $149 / hr10 - 49Uyo, Nigeria
Services provided
Seal world technology, a branding agency, is located in Uyo, Nigeria. They specialize in Branding and Web Design.
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UndisclosedUndisclosed10 - 49Malappuram, India
Services provided
EVOKA COMMUNICATIONS, an Advertising company, was established in 2015. The firm offers Advertising and Branding, and is small.
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$1,000+$25 - $49 / hr10 - 49Bhopal, India
Services provided
Alex Mediatech is a branding agency. They are located in Bhopal, India, and their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Dhaka, Bangladesh
Services provided
Headquartered in Ruislip, England and Dhaka, Bangladesh, Paperfly Digital is a website development company. Launched in 2021, the team specializes in Web Development and Digital Strategy.
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UndisclosedUndisclosed10 - 49Ho Chi Minh City, Vietnam
Services provided
Halocom is a small Ho Chi Minh City, Vietnam-based media planning and buying agency. Their services include Media Planning & Buying and Digital Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Branding agency Jadoon Designs is based in Karachi, Pakistan. Launched in 2018, the team provides Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Marcamor, a branding company, was founded in 2017. The team specializes in Branding and Direct Marketing and is headquartered in Hyderabad, India.
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Undisclosed$100 - $149 / hr10 - 49Lethbridge, Canada
Services provided
Based in Lethbridge, Canada, Artrageous Advertising is an Advertising company. The team provides Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Conversion Optimization company MDS Digital Media was established in 2015. The firm offers Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Established in 2023, GrowthPixel - Best Digital Marketing Agency in Pune is a Digital Strategy company. The small team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
Services provided
Social media marketing agency Bee Buzz Digital Marketing specializes in Social Media Marketing and Search Engine Optimization. They were established in 2017.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Located in Dover, Delaware, White Dove Bird is a social media marketing firm. They provide Social Media Marketing and Mobile & App Marketing.
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$5,000+< $25 / hr10 - 49
Services provided
Squadcx, a SEO services firm, was founded in 2022. Located in Bengaluru, India and Bhubaneswar, India, the team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2021, NAKS Digital Consulting LLC is a small Westhampton Beach, New York-based branding company. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Hoboken, NJ
Services provided
GLM Inc. Is an Advertising company launched in 1980. Their services include Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49St. Petersburg, FL
Services provided
Alpha Bay Media, a Digital Strategy company, is based in St. Petersburg, Florida. They focus on Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
Launched in 2014, Baal & Spots is a branding company. Headquartered in Houston, Texas, the team focuses on Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Web design agency The Brand Odyssey is located in Pune, India and Dubai, United Arab Emirates. They focus on Web Design and Social Media Marketing and were established in 2020.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Marra Web Marketing Digital is a branding firm. The small team specializes in Branding and Other Marketing. The firm was established in 2003.
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Undisclosed< $25 / hr10 - 49
Services provided
SEO company NeXT Digital Web is based in Kolkata, India and Midnapore, India. They offer Search Engine Optimization and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.