Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$50 - $99 / hr2 - 9Paris, France
Services provided
Adenlab, an Advertising company, is in Paris, France. Founded in 2015, the team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
Services provided
A fresh leaf. Is a small Delray Beach, Florida-based branding company. The team offers Branding and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr2 - 9Riyadh, Saudi Arabia
Services provided
Founded in 2011, iTECHHAND L.L.C is a small Riyadh, Saudi Arabia-based e-commerce development company. Their team specializes in E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Zapopan, Mexico
Services provided
DE ESCENA CUATRO is an Advertising company. Founded in 2015, their team offers Advertising and Other Marketing.
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UndisclosedUndisclosed2 - 9Southfield, MI
Services provided
Liam Moore Associates LLc is a small software development company based in Southfield, Michigan. The team offers Custom Software Development and Graphic Design.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
Web Hikerz is a small SEO agency established in 2019. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Shenzhen Shi, China
Services provided
ZEEYA Digital is a small social media marketing company established in 2019. Their services include Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr2 - 9Haifa, Israel
Services provided
Advancer Digital is a Content Marketing company. The Haifa, Israel-based agency was established in 2016. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Draper, UT
Services provided
OptiContent Media, LLC is a SEO services firm. The firm is based in Draper, Utah. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Hatfield, England
Services provided
Orris Digital is a pay per click company. Located in Hatfield, England, their small team offers Pay Per Click and Digital Strategy. The agency was launched in 2015.
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$1,000+< $25 / hr2 - 9Lalitpur, Nepal
Services provided
SEO agency Digital Nepal Vision was established in 2020. In Lalitpur, Nepal, the team provides Search Engine Optimization and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9Pune, India
Services provided
Spike ROAS is a social media marketing company founded in 2020. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
Launched in 2016, Pradeio Consulting is a Corporate Photography company. The team offers Corporate Photography and Other Digital Marketing and is based in Houston, Texas.
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$1,000+Undisclosed2 - 9London, England
Services provided
Social Iceberg is a social media marketing company launched in 2017. Their team focuses on Social Media Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9Chennai, India
Services provided
Mineus Infotech is a small Digital Strategy company. Founded in 2013, the team offers Digital Strategy and Other Digital Marketing.
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$1,000+$25 - $49 / hr2 - 9Udaipur, India
Services provided
Pay per click company Reluctech is located in Udaipur, India. They focus on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Skopje, North Macedonia
Services provided
Project Managers Association of Macedonia is a Content Marketing company. Founded in 2017, the agency offers Content Marketing and Business Consulting.
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$1,000+$50 - $99 / hr2 - 9Spring Valley, CA
Services provided
Media Traffics is an Advertising company headquartered in Spring Valley, California. Established in 2015, the team focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Georgetown, SC
Services provided
Boost Leadz is a social media marketing firm based in Georgetown, South Carolina. Their services include Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Paris, France
Services provided
Launched in 2017, Steyla Digital is an Advertising company. Their team focuses on Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Beograd, Serbia
Services provided
Established in 2018, Nura Agency is a Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Founded in 2019, MRKT Collective Agency, a small social media marketing agency, is headquartered in Toronto, Canada. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Lahore and Punjab, Pakistan
Services provided
Based in Lahore and Punjab, Pakistan, Rexthrone is a social media marketing company. They provide Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Chennai, India
Services provided
Digital AJRA, a Content Marketing company, is located in Chennai, India. They specialize in Content Marketing and Digital Strategy and were established in 2019.
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$1,000+$25 - $49 / hr2 - 9St. Louis Park, MN
Services provided
Flat Rate Internet Marketing, a Content Marketing company, was founded in 2017. The agency specializes in Content Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
SEO services firm W3developers Digital Media Agency is located in New Delhi, India. Launched in 2009, the team focuses on Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9Chennai, India
Services provided
Growth Coven is a SEO services firm established in 2020. The company specializes in Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+$100 - $149 / hr2 - 9
Services provided
ActivateDigital.co is a pay per click agency established in 2020. The team specializes in Pay Per Click and Social Media Marketing and is headquartered in Christchurch, New Zealand.
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$1,000+$50 - $99 / hr2 - 9Karlovac, Croatia
Services provided
Midori d.o.o. Is a small Karlovac, Croatia-based social media marketing company. The team specializes in Social Media Marketing and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9New York, NY
Services provided
Social media marketing agency Taner Media was established in 2020. Headquartered in New York, New York, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Established in 2017, Liquet Web Design & Internet Marketing, a small Digital Strategy company, is based in Las Vegas, Nevada. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Amman, Jordan
Services provided
In Amman, Jordan, Century Code 360 is a Content Marketing company. Their services include Content Marketing and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9Delhi, India
Services provided
Headquartered in Delhi, India, My digital corporation is a social media marketing firm. They specialize in Social Media Marketing and E-Commerce Development and were launched in 2017.
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$1,000+$25 - $49 / hr2 - 9El Paso, TX
Services provided
Keys Digital Marketing is an El Paso, Texas-based Content Marketing company. They specialize in Content Marketing and Social Media Marketing and were launched in 2018.
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$5,000+$100 - $149 / hr2 - 9Brighton, NY
Services provided
Deelightful Studios is a Digital Strategy company. The agency is headquartered in Brighton, New York. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Amman, Jordan
Services provided
Moringa is an Amman, Jordan-based social media marketing company. Their services include Social Media Marketing and Mobile & App Marketing.
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$1,000+$150 - $199 / hr2 - 9Thousand Oaks, CA
Services provided
Little Opus, LLC is a SEO company launched in 2000. The firm specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Karachi, Pakistan
Services provided
Sonorous is a social media marketing firm. They are in Karachi, Pakistan and have small team. They offer Social Media Marketing and UX/UI Design.
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$5,000+$100 - $149 / hr2 - 9Sun Valley, ID
Services provided
In Sun Valley, Idaho, Cuberocket Digital Marketing is a small PPC company. Their services include Pay Per Click and Digital Strategy.
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$1,000+Undisclosed2 - 9Westmount, Canada
Services provided
Launched in 2018, Brandid Advisory is a small Westmount, Canada-based Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Plaora Digital Agency is an Advertising company. The team offers Advertising and Market Research and is located in Dubai, United Arab Emirates.
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$1,000+Undisclosed2 - 9Baltimore, MD
Services provided
Elivated is a small Baltimore, Maryland-based web design company. Their services include Web Design and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Nexus Prizm is a small website development firm. Founded in 2021, the team provides Web Development and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Fontana, CA
Services provided
Digital Market Mind, a social media marketing firm, focuses on Social Media Marketing and Search Engine Optimization. The agency is based in Fontana, California and Eastvale, California.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Small social media marketing agency Smash Digital Agency, is headquartered in London, England. The team offers Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9Varanasi, India
Services provided
Established in 2021, digitalwithhariom, a small social media marketing firm, is in Varanasi, India and Ghazipur, India. Their team offers Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Mount Vernon, OH
Services provided
Launched in 2020, Outdoor Alliances is an Advertising company. The team provides Advertising and Branding and is headquartered in Mount Vernon, Ohio.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Digitexe is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing and were established in 2022.
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$1,000+< $25 / hr2 - 9Nairobi, Kenya
Services provided
Rozala inc is a Content Marketing company headquartered in Nairobi, Kenya. Founded in 2019, the team focuses on Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Squamish, Canada
Services provided
L8P Marketing, a small social media marketing firm, is in Squamish, Canada. The team specializes in Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.