Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
See all 1 projectsDigital Outgrow offers website design and development services. Reviews highlight the company's ability to achieve aggressive marketing goals within committed timeframes and their transparent, exceptional customer service. Clients were particularly impressed with the team's enthusiasm and strong work ethic.
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UndisclosedUndisclosed50 - 249Artesia, CA
Services provided
See all 1 projectsLogonative offers web development, data integration, software development, and advertising services. Clients highly appreciate their accommodating nature, particularly mentioning effective communication and project management through key personnel like Lucas. Reviewers highlight Logonative's reliability and comprehensive support across various project facets, suggesting a robust and multifaceted service capability.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
See all 1 projectsMark Honest Digital Solution - Digital Marketing Company in Ahmedabad, India offers comprehensive digital marketing services, including social media marketing and online branding. Reviews highlight the company's impressive team and effective digital marketing strategies, though some clients noted room for improvement in time management. Overall, clients appreciate their value for cost and alignment with company values.
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsDigimarkz: Top Digital Marketing Agency offers comprehensive digital marketing services, including Search Engine Optimization (SEO) and Social Media Marketing (SMM). Reviews highlight their innovative and extraordinary marketing ideas, timely project delivery, and the achievement of desired goals, indicating high client satisfaction and effective online branding.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
Pantoo is a Boston, Massachusetts-based web development company. They specialize in Web Development and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
Fialkov Digital is a social media marketing agency. Established in 2012, the team focuses on Social Media Marketing and Pay Per Click. The firm is in Tel Aviv-Yafo, Israel.
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UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
Services provided
Donitza PR -The Technology Public Relations Agency is a PR company. They are based in Tel Aviv-Yafo, Israel, and their services include Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr2 - 9L'viv, Ukraine
Services provided
Global Marketer is a L'viv, Ukraine-based social media marketing agency. They provide Social Media Marketing and Content Marketing and were founded in 2017.
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$1,000+$150 - $199 / hr2 - 9Huntington Beach, CA
Services provided
Kanga Creative is a web design company headquartered in Huntington Beach, California. They provide Web Design and Social Media Marketing and were launched in 2015.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$100 - $149 / hr2 - 9
Services provided
RIVE Marketing, a social media marketing company, is headquartered in Grand Prairie, Texas. Established in 2018, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Zapopan, Mexico
Services provided
Agencia Prognosis is a Digital Strategy company. They are based in Zapopan, Mexico and have small team. They specialize in Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9
Services provided
Shark Marketing, a small Advertising company, is in Canada. Their services include Advertising and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
Established in 2018, Searchbox Labs, a small pay per click company, is in Toronto, Canada. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9West Bengal, India
Services provided
Banshi Global Technologies Private Limited is a Logo company. In West Bengal, India, the agency was launched in 2010. Their team focuses on Logo and Mobile App Development.
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$1,000+$150 - $199 / hr2 - 9Pittsburgh, PA
Services provided
BENITRAGE LLC is a branding company. The Pittsburgh, Pennsylvania-based firm offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Huntington, WV
Services provided
Four V LLC is a Digital Strategy company. Their team is located in Huntington, West Virginia. The agency specializes in Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Buenos Aires, Argentina
Services provided
DMG Marketing is a small Buenos Aires, Argentina-based social media marketing agency. The team focuses on Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
Services provided
Founded in 2014, OUT LOUD Agency is a small social media marketing agency. Their team specializes in Social Media Marketing and Web Design.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Launched in 2017, Goby Creative, a small PPC company, is located in Benton, Arkansas. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Parsippany-Troy Hills, NJ
Services provided
Jersey Girls Marketing is a Content Marketing company. They were launched in 2017 and specialize in Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kahama, Tanzania
Services provided
Small graphic design agency Zotekali Web Experts, is based in Kahama, Tanzania and Kahama, Tanzania. Their services include Graphic Design and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Chandigarh, India
Services provided
Purusartha Works is a Content Marketing company. They offer Content Marketing and Social Media Marketing and are located in Chandigarh, India.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Deft Film - Rhode Islands is a Content Marketing company located in Providence, Rhode Island. They specialize in Content Marketing and Digital Strategy and were launched in 2018.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
Headquartered in Miami, Florida and , Plastic Surgeon SEO is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Founded in 2017, Grappler Media LLC | Digital Marketing Agency is a SEO company. The company offers Search Engine Optimization and Pay Per Click, and is small.
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Undisclosed< $25 / hr2 - 9Cape Town, South Africa
Services provided
Content Marketing company Avatar Brands was founded in 2017. The firm provides Content Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Indore, India
Services provided
Digitalastic is an Indore, India-based SEO agency. They offer Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jackson, MS
Services provided
Simien Media Group, a branding firm, is based in Jackson, Mississippi. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Mastermind Agency, a branding firm, was established in 2019. In England, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
Services provided
Kintsugi Digital is a small Email Marketing company. They specialize in Email Marketing and Marketing Strategy and were established in 2016.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Kelley Brand Communications is a branding company launched in 2010. The team provides Branding and Marketing Strategy.
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$5,000+$200 - $300 / hr2 - 9Fremont, CA
Services provided
Established in 2018, Search Lab is a SEO agency. The small team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Warren, MI
Services provided
Coates Communications is a branding agency. The Warren, Michigan-based company was established in 2015. Their team offers Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Milledgeville, GA
Services provided
Marketing Georgia, a Marketing Strategy company, was founded in 2017. The team focuses on Marketing Strategy and Social Media Marketing and is headquartered in Milledgeville, Georgia.
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$1,000+$100 - $149 / hr2 - 9Port St. Lucie, FL
Services provided
The She's Online Group, a Corporate Training & Coaching company, is based in Port St. Lucie, Florida. Their services include Corporate Training & Coaching and Digital Strategy.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
Services provided
Thoughtful Innovations is a SEO company. They provide Search Engine Optimization and Social Media Marketing and are located in Port St. Lucie, Florida.
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UndisclosedUndisclosed2 - 9Birkirkara, Malta
Services provided
Digital Strategy company CB Creators was founded in 2018. The team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Tirana, Albania
Services provided
Leeto - Digital Agency is an e-commerce development firm. Based in Tirana, Albania, their team focuses on E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Palma, Spain
Services provided
Established in 2012, WEBSIMES - Servicios y Soluciones Web is a SEO agency. The agency offers Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Chișinău, Moldova
Services provided
ASEO.MD, an Advertising company, was launched in 2014. The agency focuses on Advertising and Digital Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9Matlock, England
Services provided
Instant SEO Marketing Derbyshire is a SEO company. Based in Matlock, England, the company specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Lauderdale Lakes, FL
Services provided
Collman Digital Marketing Agency is a Content Marketing company. They are based in Lauderdale Lakes, Florida and have small team. They provide Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
Launched in 1986, Creative Grafix is a small Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Rancho Cucamonga, CA
Services provided
Grapera is a Marketing Strategy company. They provide Marketing Strategy and Pay Per Click and were established in 2018. The firm is based in Rancho Cucamonga, California.
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$75,000+$50 - $99 / hr2 - 9Barranquilla, Colombia
Services provided
Digital Dreams Co is a website development firm. Their team is headquartered in Barranquilla, Colombia. The company specializes in Web Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
Services provided
Other Digital Marketing company BOOM Digital Marketing Company was established in 2018. The small team provides Other Digital Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Ikeja, Nigeria
Services provided
Launched in 2017, Business With Measure is a web design company. The company provides Web Design and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
Digital Strategy company Accedo Digital Inc. Is located in Miami, Florida and Managua, Nicaragua. The team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Amravati, India
Services provided
PrimaThink Technologies Pvt. Ltd. Is a SEO agency. Founded in 2019, their team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Cyberjaya, Malaysia
Services provided
AsiaBizWeb Plt is a web design agency located in Cyberjaya, Malaysia. Their services include Web Design and Digital Strategy.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.