Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+Undisclosed2 - 9Beirut, Lebanon
Services provided
Keyn Media, a Content Marketing company, provide Content Marketing and Marketing Strategy. They were launched in 2021.
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$1,000+$50 - $99 / hr2 - 9Vancouver, Canada
Services provided
Funnel Focus is a Vancouver, Canada-based social media marketing firm. Established in 2020, the team provides Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr2 - 9Kolkata, India
Services provided
Think Optimizer is a pay per click agency. Their team is headquartered in Kolkata, India. The agency provides Pay Per Click and Social Media Marketing.
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$1,000+$300+ / hr2 - 9Sydney, Australia
Services provided
Founded in 2015, GCI MEDIA GROUP is a small social media marketing company in Sydney, Australia. Their team specializes in Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
Ludyal Consulting Services is a HR Consulting company launched in 2020. Their team offers HR Consulting and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Multitool Marketing is a social media marketing firm founded in 2021. Headquartered in Dallas, Texas, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Lviv, Ukraine
Services provided
Founded in 2019, Lazor Digital is a social media marketing firm. The team provides Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr2 - 9Warszawa, Poland
Services provided
Neemblee is a PPC agency established in 2019. Their team offers Pay Per Click and Social Media Marketing.
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$5,000+Undisclosed2 - 9Ajax, Canada
Services provided
Located in Ajax, Canada, Nu Reach Media Inc. Is a small social media marketing agency. Their services include Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
967 social is a Content Marketing company launched in 2021. The team offers Content Marketing and Social Media Marketing and is based in Toronto, Canada.
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$10,000+Undisclosed2 - 9Orlando, FL
Services provided
BuildSetGo is a social media marketing company. They are located in Orlando, Florida and have small team. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Doral, FL
Services provided
Marketing By Lu, a small social media marketing firm, is in Doral, Florida. The team provides Social Media Marketing and Web Design.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
SocialSelling.ca is a social media marketing agency. They are headquartered in Toronto, Canada and have small team. They provide Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Bethlehem, PA
Services provided
PhoenixFire Media is a video production agency. The team offers Video Production and Social Media Marketing, and the agency is headquartered in Bethlehem, Pennsylvania.
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$5,000+Undisclosed2 - 9
Services provided
Stryv Digital is a social media marketing agency. Launched in 2015, the team focuses on Social Media Marketing and Video Production. The firm is based in Atlanta, Georgia.
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UndisclosedUndisclosed2 - 9Appleton, WI
Services provided
Foundational Marketing, a SEO agency, specializes in Search Engine Optimization and Social Media Marketing. The firm is located in Appleton, Wisconsin.
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UndisclosedUndisclosed2 - 9Boxborough, MA
Services provided
Trajex Marketing Solutions LLC. Is a social media marketing agency founded in 2021. In Boxborough, Massachusetts, the team provides Social Media Marketing and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Based in Austin, Texas, MAUVE Social is a social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Peoria, AZ
Services provided
SlightWrks is a Marketing Strategy company founded in 2018. The team specializes in Marketing Strategy and Social Media Marketing and is in Peoria, Arizona.
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$1,000+Undisclosed2 - 9Dallas, TX
Services provided
Branding agency Outplayed Studios is located in Dallas, Texas. Founded in 2022, the team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
Axex Media is a social media marketing company. In Pune, India, the firm was established in 2022. Their team focuses on Social Media Marketing and Advertising.
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Undisclosed$50 - $99 / hr2 - 9Gatineau, Canada
Services provided
Sheresh Marketing Digital is a social media marketing company. The agency is headquartered in Gatineau, Canada. Their services include Social Media Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Greensboro, NC
Services provided
Established in 2022, Resymphonic Media, a small video production agency, is located in Greensboro, North Carolina. Their team offers Video Production and Social Media Marketing.
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$25,000+Undisclosed2 - 9
Services provided
Creative AdBundance, INC. Is a social media marketing firm launched in 2021. Their team offers Social Media Marketing and Conversion Optimization.
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$5,000+$25 - $49 / hr2 - 9Taipei, Taiwan
Services provided
Social media marketing company Digital Marketing Taiwan is headquartered in Taipei, Taiwan. The team offers Social Media Marketing and Advertising.
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$5,000+Undisclosed2 - 9Southbank, Australia
Services provided
Milke Company , a social media marketing firm, is in Southbank, Australia. Founded in 2021, the team offers Social Media Marketing and Ecommerce Marketing.
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$1,000+$100 - $149 / hr2 - 9Raleigh, NC
Services provided
Studio 925 is a Marketing Strategy company. Founded in 2019, their team specializes in Marketing Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Jupiter, FL
Services provided
Located in Jupiter, Florida, Shout Me Out Marketing Inc. Is a small social media marketing firm. Their services include Social Media Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Kaunas, Lithuania
Services provided
AUGANTIS VERSLAS, a social media marketing company, is located in Kaunas, Lithuania. The team specializes in Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sofia, Bulgaria
Services provided
TheSourStudio is a branding company founded in 2022. Headquartered in Sofia, Bulgaria, the team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Digitally3, a social media marketing company, was founded in 2017. They offers Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr2 - 9Winchester, England
Services provided
Social Connection is a small social media marketing firm. They provide Social Media Marketing and Pay Per Click and were founded in 2020.
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$1,000+Undisclosed2 - 9Manchester, England
Services provided
Attain Digital is a Digital Strategy company. They are located in Manchester, England, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Vancouver, Canada
Services provided
In Vancouver, Canada and Vancouver, Canada, Orange Hawk Marketing Agency is a small Conversion Optimization company. The team provides Conversion Optimization and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Barrie, Canada
Services provided
Social media marketing agency DOTAKES MEDIA was established in 2022. The team provides Social Media Marketing and Content Marketing and is located in Barrie, Canada.
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Undisclosed$100 - $149 / hr2 - 9Alpharetta, GA
Services provided
Glow My Biz is a social media marketing company. Located in Alpharetta, Georgia, the agency was launched in 2007. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Mozaik Social is a Digital Strategy company. They are in Constanța, Romania and have small team. They focus on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Sunderland, England
Services provided
Scale Now is a social media marketing company. They are located in Sunderland, England and have small team of experts. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Plovdiv, Bulgaria
Services provided
Vultegra is a social media marketing agency. They are headquartered in Plovdiv, Bulgaria. Their team offers Social Media Marketing and Media Planning & Buying.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Elevatex, a social media marketing agency, was launched in 2020. They specializes in Social Media Marketing and Custom Software Development.
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$1,000+Undisclosed2 - 9Aarau, Switzerland
Services provided
Sorana is a Marketing Strategy company. Established in 2018, the firm is in Aarau, Switzerland. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Delhi, India
Services provided
Pixy Square is a social media marketing company. They are in Delhi, India, and their services include Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
Services provided
Behaviour Digital, a PPC company, was established in 2022. The company focuses on Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Established in 2022, Powered For You Marketing is a social media marketing agency. The small team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Roșu, Romania
Services provided
Social media marketing firm Collabera Marketing Agency is located in Roșu, Romania. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Torres Vedras, Portugal
Services provided
PPC Performance Agency is a PPC agency in Torres Vedras, Portugal. They offer Pay Per Click and Social Media Marketing and were founded in 2021.
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$1,000+< $25 / hr2 - 9
Services provided
Digitaholics Ads Agency is a social media marketing agency. Founded in 2023, the team offers Social Media Marketing and Email Marketing.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Founded in 2020, TYZO, a small social media marketing firm, is located in Gdańsk, Poland. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hr2 - 9New Delhi, India
Services provided
DigiKites Marketing, a social media marketing company, was established in 2023. The agency provides Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9Vila Nova de Gaia, Portugal
Services provided
Established in 2021, Inedit Content is a social media marketing agency. The team offers Social Media Marketing and Content Marketing and is headquartered in Vila Nova de Gaia, Portugal.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.