Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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Undisclosed< $25 / hr50 - 249
Services provided
Digital Websynation is a social media marketing firm. Founded in 2023, the company is based in Noida, India. Their team offers Social Media Marketing and Custom Software Development.
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$1,000+$100 - $149 / hr50 - 249
Services provided
Sarbajira Softeare is a social media marketing agency. The firm is based in Salem, India. Their team focuses on Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$10,000+$100 - $149 / hr50 - 249
Services provided
Salasl Agency is a branding agency established in 2023. The team offers Branding and Media Planning & Buying and is located in Riyad, Saudi Arabia.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Smartlinx is a Direct Marketing company. Their team is in Dover, Delaware. The firm specializes in Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
LeadGen Force, a Marketing Strategy company, was launched in 2024. In Orlando, Florida, the team offers Marketing Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Chennai, India
Services provided
Branding firm Progressive Solution, Inc. Was established in 2006. The company provides Branding and Social Media Marketing, and is midsize.
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$1,000+< $25 / hr50 - 249
Services provided
Social media marketing company Career Infowis IT Solution Pvt Ltd was founded in 2021. The agency specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$25 - $49 / hr50 - 249Egkomi Lefkosias, Cyprus
Services provided
MAADS is a Marketing Strategy company launched in 2017. The team focuses on Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Birmingham, England
Services provided
Launched in 2012, WhatsOn is a social media marketing agency. The midsize team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$25,000+$300+ / hr50 - 249
Services provided
Helpothon is a branding company launched in 2025. The midsize team focuses on Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249
Services provided
Founded in 2021, TECHWHIZZ CONSULTANCY PRIVATE LIMITED is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249San Isidro, Peru
Services provided
MAKE, a social media marketing agency, was founded in 2015. They provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Ghaziabad, India
Services provided
Infobeam Solution is a social media marketing agency founded in 2021. The midsize team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Sarasota, FL
Services provided
Social media marketing firm Clear Nexus specializes in Social Media Marketing and Search Engine Optimization. They are located in Sarasota, Florida.
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$1,000+$25 - $49 / hr50 - 249Ghaziabad, India
Services provided
Social media marketing agency LoginAt Solutions Pvt. Ltd. Is headquartered in Noida, India and Ghaziabad, India. They focus on Social Media Marketing and Web Design.
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UndisclosedUndisclosed50 - 249Aligarh, India
Services provided
Cool Cliq Pvt. Ltd, a midsize social media marketing agency, is based in Aligarh, India. The team provides Social Media Marketing and Search Engine Optimization.
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$10,000+$200 - $300 / hr50 - 249fatih, Türkiye
Services provided
Established in 2019, Massimo medya A.Ş: is a midsize social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Blooms Publishers is a Direct Marketing company launched in 2021. The company focuses on Direct Marketing and Content Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249
Services provided
The RankHive is a Digital Strategy company headquartered in Raleigh, North Carolina. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Lahore, Pakistan
Services provided
Headquartered in Lahore, Pakistan, devmine is a SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
Video production agency Edible was founded in 2020. The team focuses on Video Production and Digital Strategy and is in London, England.
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UndisclosedUndisclosed2 - 9Novi Sad, Serbia
Services provided
Contrast Media is a video production company established in 2009. The team offers Video Production and Video Marketing.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Global Social Media Service is a social media marketing company. They offer Social Media Marketing and Content Marketing and are headquartered in London, England and Burnaby, Canada.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Social media marketing company WebSevy was established in 2021. The agency specializes in Social Media Marketing and Search Engine Optimization, and is small.
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Undisclosed< $25 / hr10 - 49London, England
Services provided
Marketish is a social media marketing firm. The London, England-based company specializes in Social Media Marketing and Email Marketing.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Digital Delane is a website development firm located in Los Angeles, California. They provide Web Development and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
Marketing Strategy company AyNaur is in Dhaka, Bangladesh. Launched in 2023, the team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Houston, TX
Services provided
American WebTronics is a company that appears to offer web development services. However, the feedback from the provided review is overwhelmingly negative, with complaints about unprofessionalism, miscommunication, and failure to deliver promised services. The reviewer expresses dissatisfaction with the service, noting issues such as plagiarism, incomplete work, and difficulties in obtaining a refund.
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Undisclosed$25 - $49 / hr10 - 49
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BayBytes is a branding agency. Headquartered in Visakhapatnam, India, their small team specializes in Branding and Social Media Marketing. The company was established in 2022.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Launched in 2023, I9 EXPERTS PRIVATE LIMITED is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Somerton, Australia
Services provided
PeopleSync is a Somerton, Australia-based social media marketing firm. Established in 2023, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Y111Z - Digital Marketing Agency is an Other Marketing company headquartered in Banpuri, India. They provide Other Marketing and Digital Strategy.
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Undisclosed$50 - $99 / hr10 - 49
Services provided
Social media marketing agency CloudCore focuses on Social Media Marketing and Graphic Design. They are in Riyadh, Saudi Arabia.
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$1,000+< $25 / hr10 - 49
Services provided
Al-Mawa International(OPC) Private Limited is a social media marketing company established in 2025. Located in Pune, India, the team provides Social Media Marketing and Custom Software Development.
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$1,000+< $25 / hr10 - 49
Services provided
Headquartered in Lucknow, India, Multiqo is a small social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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$100,000+Undisclosed50 - 249Boston, MA
Services provided
Connelly Partners is an Advertising company established in 1999. The midsize team provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Melville, NY
Services provided
The EGC Group is a SEO services firm. Launched in 1985, the team offers Search Engine Optimization and Web Design. The agency is headquartered in Melville, New York and Brooklyn, New York.
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$1,000+$200 - $300 / hr2 - 9Woburn, MA
Services provided
In Woburn, Massachusetts, AQ Marketing, Inc. Is a web design company. They focus on Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9AAD, Argentina
Services provided
R Marketing Digital is a PPC agency. They provide Pay Per Click and Search Engine Optimization and were launched in 2017.
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$1,000+$50 - $99 / hr2 - 9istanbul, Türkiye
Services provided
Zeymedya is a graphic design company. They were launched in 2020 and focus on Graphic Design and Social Media Marketing.
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$1,000+Undisclosed2 - 9London, England
Services provided
Imagen insights is a Market Research company. The team is headquartered in London, England, and their services include Market Research and Branding.
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UndisclosedUndisclosed50 - 249Dover, DE
Services provided
See all 3 projectsInfo Science Labs provides services in e-commerce operations, data science, blockchain, and AI technology, catering to diverse industry needs. The company's reviews consistently highlight their innovative approaches, responsive customer service, and effective time management. Clients appreciate their alignment with company values, professional demeanor, and the delivery of tailored, cutting-edge solutions that contribute to measurable business success.
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Undisclosed< $25 / hr50 - 249Mumbai, India
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See all 1 projectsKrono offers tele-calling services, as exemplified in their collaboration with a digital marketing agency. The reviews highlight Krono's high ratings, budget-friendly pricing, and alignment with clients' values. Clients praise their effective project management, timely delivery, and commendable business culture, with no suggested areas for improvement.
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Undisclosed< $25 / hr50 - 249New York, NY
Services provided
See all 1 projectsStart Digitally offers digital marketing solutions, focusing on PPC campaigns to enhance brand recognition and revenue generation. Reviews emphasize their excellent communication, expertise, and ability to promptly initiate and complete projects to clients' satisfaction, highlighting Start Digitally as a reliable partner for achieving long-term competitive advantage in digital marketing.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsAsk Digital Inc is a Web and Digital Marketing Agency specializing in services such as Social Media Marketing, SEO, PPC, and Content Marketing. Client reviews consistently praise their professionalism, deep understanding of business goals, and effective project management, including significant improvements in website traffic and conversion rates. The agency's expertise in online branding and social media management is highly valued.
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$1,000+$50 - $99 / hr2 - 9
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Established in 2020, TMA - The Marketing Agency is a small Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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$10,000+< $25 / hr2 - 9
Services provided
Social media marketing company Tempatkita Software is in. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
Services provided
Visibilion is a social media marketing firm. They specialize in Social Media Marketing and Content Marketing and were established in 2019.
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$5,000+$25 - $49 / hr10 - 49Istanbul, Türkiye
Services provided
See all 1 projectsGalata Media specializes in providing Facebook Ads services for lead generation, including creatives creation, copywriting, and targeting. Their clients praise their results-driven approach, achieving impressive outcomes such as generating 83 leads in three days. Reviews highlight Galata Media's effective communication, timely delivery, and supportive project management, making them a reliable partner for marketing initiatives.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Eduavenir Solution Pvt Ltd is a branding firm. Their small team is in Mumbai, India. Their services include Branding and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.