Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed250 - 999New Cairo City, Egypt
Services provided
Established in 2015, MotchiRotchi, a midsize Advertising company, is based in New Cairo City, Egypt. Their team focuses on Advertising and Branding.
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$100,000+$200 - $300 / hr250 - 999Oxnard, CA
Services provided
Weblemons is a Direct Marketing company. Headquartered in Oxnard, California, the agency offers Direct Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$5,000+$25 - $49 / hr250 - 999
Services provided
Digital Marketing Agency Montreal - Atlantis Marketing , a midsize SEO agency, is headquartered in Montréal, Canada. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Wien, Austria
Services provided
Market Research company 4Service Holdings was established in 2001. Located in Wien, Austria and București, Romania, the team offers Market Research and Marketing Strategy.
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$75,000+$150 - $199 / hr250 - 999
Services provided
Launched in 2024, Ready Mailing Team is an Advertising company. Headquartered in Bogura, Bangladesh, the team specializes in Advertising and Branding.
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$25,000+$50 - $99 / hr250 - 999Pasadena, CA
Services provided
Direct Marketing company ITI Direct Mail was founded in 2010. The team focuses on Direct Marketing and Social Media Marketing.
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$50,000+$50 - $99 / hr250 - 999
Services provided
Branding Texas Agency is a branding firm. The team provides Branding and Social Media Marketing, and the firm is based in Dallas, Texas.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+< $25 / hr250 - 999
Services provided
WEB DASHERS is a branding company based in Al Kuwayt, Kuwait. Launched in 2023, the team offers Branding and Social Media Marketing.
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$10,000+Undisclosed250 - 999
Services provided
Branding agency Tru Inc was founded in 2012. The team specializes in Branding and Social Media Marketing and is in Toronto, Canada and Mohali, India.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr250 - 999
Services provided
Established in 2015, Uncommon Web Design is a social media marketing company. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Sandton, South Africa
Services provided
League Digital, a social media marketing agency, offers Social Media Marketing and Search Engine Optimization. The agency is headquartered in Sandton, South Africa and Perth, Australia.
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Undisclosed< $25 / hr10 - 49
Services provided
Launched in 2022, Safetech Creations is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Trumpet Media - 360 Marketing Consultancy Company, a social media marketing agency, was established in 2017. The firm focuses on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsSMEGOWEB - Digital Marketing Agency offers website development services, specializing in platform transitions such as moving from Magento to WordPress. Reviews highlight their professionalism, effective communication, and adherence to project timelines, with clients expressing satisfaction in the agency's ability to deliver projects promptly and make clients comfortable throughout the process.
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$5,000+Undisclosed50 - 249Warszawa, Poland
Services provided
WebTalk Agency is an Advertising company. The team focuses on Advertising and Content Marketing and is in Warszawa, Poland.
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$1,000+$50 - $99 / hr10 - 49
Services provided
In Wien, Austria, 4unicornz is a small branding agency. Their services include Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr10 - 49Gdynia, Poland
Services provided
Beeffective - Digital Marketing Agency is an Advertising company. Founded in 2015, the agency is located in Gdynia, Poland. Their services include Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Dallas, TX
Services provided
Founded in 2017, Digital Media Ninja, a small PPC agency, is in Dallas, Texas. Their team specializes in Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsNeurs Consultants offers comprehensive digital marketing services, including on-page and off-page SEO, PPC, and content creation. Clients consistently praise their professionalism, strategic approach, and efficient project management, noting significant improvements in website traffic and search engine rankings within a short period. However, some suggest a need for more creativity in their deliverables.
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Undisclosed$150 - $199 / hr10 - 49Raleigh, NC
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REVERED Agency, an Advertising company, is headquartered in Raleigh, North Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49New Westminster, Canada
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SIX12 Creative Marketing Solutions is a social media marketing firm. The New Westminster, Canada-based team offers Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Vendetta Studios, an Advertising company, offer Advertising and Branding. They were established in 2005.
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$1,000+Undisclosed10 - 49Carlsbad, CA
Services provided
Digital Strategy company Social Supply Co. Focuses on Digital Strategy and Social Media Marketing. They were launched in 2014.
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$5,000+Undisclosed50 - 249San Francisco, CA
Services provided
See all 1 projectsSparkpr is a public relations company specializing in promoting product launches and obtaining media coverage. However, based on client feedback, 100% of reviewers reported dissatisfaction with their services, citing a lack of media connections and failure to deliver promised results. While they offered some valuable input on press releases, their overall performance was deemed insufficient, particularly given the $35,000 investment.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
Services provided
Founded in 2009, What Works Studio is a small Baltimore, Maryland-based Advertising company. Their team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in Naperville, Illinois, Sense Sol is a small social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Farmington, CT
Services provided
See all 3 projectsMission 4 Media is a digital marketing company that has consistently received negative feedback from its clients. Both reviews highlight a recurring theme of unmet promises, with 100% of reviewers mentioning the lack of delivered clients and unprofessional conduct. The company has been criticized for its ineffective services and has been labeled as a scam by its customers.
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$5,000+$50 - $99 / hr10 - 49
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SLPR Worldwide, a public relations firm, was founded in 2014. The team provides Public Relations and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Jamshedpur, India
Services provided
Social media marketing firm Legit Marketon is headquartered in Jamshedpur, India. The team focuses on Social Media Marketing and Search Engine Optimization.
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$250,000+Undisclosed250 - 999SHANAGHAI, China
Services provided
ACTIVATION GROUP is an Event Management company. The SHANAGHAI, China-based company specializes in Event Management and Event Marketing.
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UndisclosedUndisclosed2 - 9Greenville, SC
Services provided
Tangible Strategies Marketing, a social media marketing company, provide Social Media Marketing and Web Design. They were established in 2011.
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$1,000+$150 - $199 / hr10 - 49Leesburg, FL
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Based in Leesburg, Florida and Andorra, That Company Internet Marketing is a social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49
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Brown Bag Marketing, a Digital Strategy company, is based in Atlanta, Georgia. Founded in 2002, the team focuses on Digital Strategy and Branding.
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$1,000+Undisclosed10 - 49
Services provided
REVERSE THOUGHT is a graphic design agency. Established in 2008, the team offers Graphic Design and Video Production. The agency is headquartered in Mumbai, India.
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$1,000+$25 - $49 / hr2 - 9Ottawa, Canada
Services provided
See all 1 projectsProfitParrot.com is one of the best SEO companies in Ottawa. We can help grow your business and make it visible in search engines. We provide marketing, SEO, and Google Business management services
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$1,000+Undisclosed2 - 9
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See all 1 projectsEscorts Media is a specialized digital marketing agency that helps chiropractors grow their clinics by bringing in more new patients every month. We focus exclusively on chiropractic
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
Services provided
See all 5 projectsWeb Delegate Pte Ltd offers a range of digital services including web design, PPC campaigns, SEO, and website hosting. The overall feedback indicates that clients are impressed with the company's speed, professionalism, and effective communication. Themes across the reviews also highlight significant business growth and positive outcomes resulting from their services.
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UndisclosedUndisclosed10 - 49
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Located in Dar es Salaam, Tanzania, Imperial Marketing Communications is a small Advertising company. The team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49Bhubaneswar, India
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Established in 2008, RenoSofts.Com is a small Bhubaneswar, India-based Advertising company. Their services include Advertising and Logo.
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$1,000+< $25 / hr10 - 49Manor, TX
Services provided
Social media marketing company Kick Off Social was established in 2017. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Launched in 2016, GPS Marketing Agency is a small Dubai, United Arab Emirates-based social media marketing company. Their team specializes in Social Media Marketing and Branding.
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$10,000+$100 - $149 / hr10 - 49Greenville, SC
Services provided
Advertising company Ghost Brands is headquartered in Greenville, South Carolina. The team provides Advertising and Social Media Marketing.
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$25,000+$100 - $149 / hr50 - 249Toronto, Canada
Services provided
Gravity Partners is a branding company launched in 2011. The team focuses on Branding and Social Media Marketing and is located in Toronto, Canada.
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$5,000+$100 - $149 / hr50 - 249Ho Chi Minh City, Vietnam
Services provided
MangoAds is a web development company established in 2012. Their team offers Web Development and Search Engine Optimization.
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Undisclosed$25 - $49 / hr50 - 249Las Condes, Chile
Services provided
Norte Digital LATAM is a pay per click agency. The company is located in Las Condes, Chile and Bogotá, Colombia. Their services include Pay Per Click and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9
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Ad Marker is a social media marketing agency. The team is in Israel, and their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Waltham, MA
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Marketing Strategy company MaxExposure Business Solutions is based in Waltham, Massachusetts. The team specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Cardiff, Wales
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Fratelli Agency is a SEO services firm. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2019.
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$1,000+$25 - $49 / hr1,000 - 9,999
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Outsource Global is a call center. Based in San Francisco, California, their team specializes in Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Cagayan de Oro, Philippines
Services provided
Innovuze Solutions is a Cagayan de Oro, Philippines-based website development company. Their services include Web Development and Mobile App Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
Explore how Meta’s Andromeda update will impact businesses. Let’s break down what’s new and how to build a clear action plan to scale profitability.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.