Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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Undisclosed< $25 / hr2 - 9Hyderabad, India
Services provided
AG X FACTOR MARKETING is a Hyderabad, India-based social media marketing agency. The team offers Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Antwerpen, Belgium
Services provided
Founded in 2020, Grey Mouse is a social media marketing firm and Content Marketing company. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed2 - 9Chennai, India
Services provided
GBM Media - Digital Marketing Agency, a social media marketing firm, was launched in 2021. The team offers Social Media Marketing and Content Marketing and is located in Chennai, India.
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UndisclosedUndisclosed2 - 9
Services provided
Small social media marketing company Disrupt Studios, is in Indore, India. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9
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Founded in 2024, JoGol Media is a social media marketing company. The team specializes in Social Media Marketing and Content Marketing and is headquartered in zarqa , Jordan.
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$1,000+< $25 / hr2 - 9Bhavnagar, India
Services provided
ROI Augmenter is a social media marketing agency. Launched in 2024, the firm focuses on Social Media Marketing and CRM consulting and SI.
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$1,000+< $25 / hr2 - 9Burlington, Canada
Services provided
PACT Media Ltd., a social media marketing company and Content Marketing company, is in Burlington, Canada. They focus on Social Media Marketing and Content Marketing and were founded in 1970.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9
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Social media marketing firm and pay per click company Up Vista is based in Greenwood, Indiana. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Sandor, India
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Nexora marketing is a social media marketing agency located in Sandor, India. The team provides Social Media Marketing and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Burleigh Heads, Australia
Services provided
Marketing Strategy and social media marketing agency Strategy Social was established in 2020. The small team specializes in Marketing Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Barcelona, Spain
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Home Office is a social media marketing agency. Launched in 2024, the company is headquartered in Barcelona, Spain. Their team specializes in Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Based in Delhi, India, Purple Studio Hub is a social media marketing agency and Content Marketing company. Launched in 2024, the team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
Founded in 2024, Socially Formal, a small social media marketing firm and Content Marketing company, is based in Calgary, Canada. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Social Sellers, a social media marketing firm and Affiliate Marketing company, provide Social Media Marketing and Affiliate Marketing. They were established in 2019.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
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JK Growth Media is a branding agency and social media marketing firm. Their small team is located in New Delhi, India. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Nexaviral is a Schiffweiler, Germany-based social media marketing firm and HR Consulting company. They focus on Social Media Marketing and HR Consulting and were founded in 2023.
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$1,000+Undisclosed2 - 9Cape Town, South Africa
Services provided
The Bobbi Club is a social media marketing agency and graphic design company. The Cape Town, South Africa-based agency specializes in Social Media Marketing and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9
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Hiper Inc. Is a social media marketing firm based in White Bear Lake, Minnesota. They focus on Social Media Marketing and Marketing Strategy and were founded in 2015.
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$1,000+< $25 / hr2 - 9Nairobi, Kenya
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Josie Digital is a social media marketing firm. Based in Nairobi, Kenya, the firm offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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RankWebsite is a small social media marketing agency. Launched in 2005, the team specializes in Social Media Marketing and Other Marketing.
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$1,000+$50 - $99 / hr2 - 9Budapest, Hungary
Services provided
Social media marketing agency Len Marketing was launched in 2019. In Budapest, Hungary, the team specializes in Social Media Marketing and Performance Marketing.
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Undisclosed< $25 / hr2 - 9Jaipur, India
Services provided
Vertez Steel Global Works LLP is a SEO services firm and social media marketing firm. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2025.
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$1,000+$50 - $99 / hr2 - 9
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Adroipro is a Newark, Delaware-based social media marketing firm. They offer Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9
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Social media marketing firm Spicy Media - marketing agency was launched in 2017. The team specializes in Social Media Marketing and Pay Per Click.
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$5,000+Undisclosed50 - 249Manchester, NH
Services provided
SilverTech is a social media marketing firm. They focus on Social Media Marketing and Pay Per Click and were established in 1996.
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$1,000+$25 - $49 / hrFreelancerMontes Claros, Brazil
Services provided
GR3 WEB - MARKETING DIGITAL is a web design agency. They are located in Montes Claros, Brazil and Montes Claros, Brazil, and their services include Web Design and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
DigitizeBrand, a SEO services firm, is in Pune, India. They focus on Search Engine Optimization and Pay Per Click and were established in 2011.
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$1,000+$100 - $149 / hr10 - 49Chadstone, Australia
Services provided
Quint Digital Marketing Agency, a Content Marketing company, was founded in 2018. The firm focuses on Content Marketing and Digital Strategy, and is small.
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$10,000+$50 - $99 / hr10 - 49Zürich, Switzerland
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YourTarget, a small Content Marketing company, is based in Zürich, Switzerland. Their services include Content Marketing and Social Media Marketing.
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$1,000+Undisclosed10 - 49Cluj-Napoca, Romania
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KLAIN is a Digital Strategy company. The team provides Digital Strategy and Branding and is in Cluj-Napoca, Romania.
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$5,000+$25 - $49 / hr10 - 49Prishtina, Kosovo
Services provided
Karrota, an Advertising company, is based in Prishtina, Kosovo and Tirana, Albania. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Social media marketing agency Three Circles was founded in 2016. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Coquitlam, Canada
Services provided
Headquartered in Coquitlam, Canada, Discovery Kitchen is a small social media marketing company. The team provides Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Amman, Jordan
Services provided
See all 1 projectsFlare Digital Marketing Agency provides comprehensive marketing services, including online and offline efforts, social media management, and YouTube channel oversight. Reviews highlight their extensive expertise, outstanding problem-solving abilities, and effective communication, resulting in significant sales growth and an expanded client base. The agency is praised for its smooth workflow and commitment to clients' business objectives.
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$1,000+$25 - $49 / hr10 - 49Nairobi, Kenya
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Founded in 2012, Brimar Tech Agency is a small Nairobi, Kenya-based Digital Strategy company. Their team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Erie, PA
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Search 1 Media LLC is a small Erie, Pennsylvania-based web design agency. The team offers Web Design and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Founded in 2007, Boyce Media is a video production company. The team provides Video Production and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Shoreditch, England
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Launched in 2017, YesMore Ltd is a small Shoreditch, England-based social media marketing agency. Their team focuses on Social Media Marketing and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Redendron Media is a branding company. Founded in 2018, the firm provides Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Optimaio is a Marketing Strategy company based in Mumbai, India. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Vancouver, Canada
Services provided
RTOWN, a SEO agency, is based in Vancouver, Canada. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2013.
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$10,000+$150 - $199 / hr10 - 49Bristol, England
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Social media marketing firm Digital Visitor is in Bristol, England. They specialize in Social Media Marketing and Marketing Strategy and were founded in 2005.
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UndisclosedUndisclosed10 - 49Halifax, Canada
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Based in Halifax, Canada, Outshine is a small Advertising company. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsWEBNETIVE provides website development, SEO services, and Google Ads management. The reviews highlight their technical expertise, ability to overcome previous failures by other professionals, and their effective project management despite occasional delays. Clients commend their impressive knowledge and ability to deliver tangible results, though there is a suggestion for improved customer support availability.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsWelcome to BOOST STAR Experts, your dedicated partners in e-commerce excellence. Beyond traditional website design, we specialize in crafting unforgettable online experiences that propel success for
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$1,000+< $25 / hr2 - 9
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SEO Buckinghamshire, a Content Marketing company, focuses on Content Marketing and Mobile & App Marketing. The firm is located in Aylesbury, England.
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$1,000+$50 - $99 / hr10 - 49Islamabad, Pakistan
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Digital Street is an Advertising company. The agency is headquartered in Dubai, United Arab Emirates and Islamabad, Pakistan. Their services include Advertising and Digital Strategy.
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Undisclosed< $25 / hr2 - 9Karachi, Pakistan
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See all 1 projectsThe Remote Nest specializes in Social Media Marketing, offering services such as ad campaign creation, community management, influencer outreach, and online branding. Clients commend their creative approach, effective communication, and strategic positioning, which foster brand community and deliver measurable outcomes like increased follower growth and client acquisition.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
In Delhi, India and Delhi, India, MarketinGlue Technologies - Digital Marketing Company is a small social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Lipstick - social media content agency is a social media marketing agency. Their small team is located in Manchester, England. Their services include Social Media Marketing and Video Production.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.