Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999Harrisburg, PAServices provided
See all 440 projectsWebFX is a digital marketing agency specializing in services such as SEO, social media marketing, and online branding. With an emphasis on professional and responsive project management, the company receives overwhelmingly positive feedback, with approximately 90% of reviewers highlighting their knowledge in digital marketing and consistent on-time delivery. The agency is praised for its effective social media strategies and creative approach, making it a valuable partner for enhancing online presence.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 4 projectsIron Roots is a digital marketing agency specializing in Social Media Marketing and Social Media Strategy, offering comprehensive services such as content creation, social media management, and online branding. With 100% positive feedback from clients, reviewers consistently praised their strategic thinking, creativity, and project management skills, highlighting their ability to deliver on time and exceed expectations.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Antsy Ant Web Design is a graphic design agency launched in 2008. The team focuses on Graphic Design and Email Marketing and is in Honolulu, Hawaii.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Event Marketing company Abovo was established in 2015. The team focuses on Event Marketing and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Fishers, INServices provided
See all 27 projectsOnya is a digital marketing agency specializing in social media strategies, online branding, and social media advertising. Across all reviews, 100% of clients appreciated their responsive communication and timely project completion. Consistently praised for professionalism and expertise, Onya has successfully enhanced lead generation and brand visibility, with 87.5% of reviewers highlighting a strong cultural alignment and effective collaboration.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Advertising, Social Media Strategy, and Digital Branding. Reviews consistently highlight their expertise in digital and social media campaigns, with 100% positive feedback on project management and team responsiveness. Notably, 80% of reviews commend their industry knowledge and detailed strategic approach in managing complex advertising campaigns.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Bemidji, MN
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Design Angler is an Advertising company. Launched in 2009, the agency is based in Bemidji, Minnesota. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Asheville, NC
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Lightning Production Studio, an Advertising company, offers Advertising and Video Production. The agency is in Asheville, North Carolina.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Founded in 2008, Raleighwood Media Group is a Marketing Strategy company. In Raleigh, North Carolina, the team offers Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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Darren Varley Creative is a Marketing Strategy company in Saint Paul, Minnesota. They specialize in Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Eccentric Monkey LLC is a small Des Moines, Iowa-based SEO agency. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Denver, COServices provided
See all 14 projectsWideFoc.us Social Media is a digital marketing company specializing in social media management, content creation, and online branding. With a strong focus on enhancing social media presence and engagement, they are praised for their creativity, responsiveness, and personal commitment to clients' missions. Nearly 100% of reviews highlight their effective social media strategies and consistent delivery, leading to measurable growth in audience reach and engagement.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr10 - 49London, EnglandServices provided
See all 38 projectsOur Own Brand is a digital marketing agency specializing in social media management, social media campaigns, and online branding. The majority of reviews, approximately 90%, highlight their punctuality, adaptability, and creative content production, resulting in significant social media growth and enhanced brand presence. Clients consistently commend their professional yet personable approach, which effectively aligns with client goals and values.
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UndisclosedUndisclosed2 - 9Dover, DE
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Graphic design agency Coastal Graphics LLC was established in 2005. The team provides Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Fort Mill, SC
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Brown Cow Creative Design is a Logo company. Their small team is located in Fort Mill, South Carolina. Their services include Logo and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 47 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Dover, DE
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Winbound Digital is a Digital Strategy company. In Dover, Delaware, their small team focuses on Digital Strategy and Marketing Strategy. The company was established in 2012.
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UndisclosedUndisclosed2 - 9Mankato, MN
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Minnesota Design Studio is a graphic design company. Their small team of employees is in Mankato, Minnesota. Their team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Blaine, MN
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SPC Companies LLC is a small Cybersecurity company in Blaine, Minnesota. Their services include Cybersecurity and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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PR firm Schweitzer Consulting, LLC was established in 2004. The firm provides Public Relations and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Pineapple Tweed Public Relations and Marketing is a public relations agency. They specialize in Public Relations and Graphic Design and are located in Honolulu, Hawaii.
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UndisclosedUndisclosed2 - 9Elkins, WV
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Ajuga, Inc. Is an Elkins, West Virginia-based Market Research company. The team offers Market Research and Branding.
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UndisclosedUndisclosed2 - 9Myrtle Beach, SC
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Three Ring Focus, a small Logo company, is in Myrtle Beach, South Carolina. Their services include Logo and Graphic Design.
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UndisclosedUndisclosed2 - 9Fountain Valley, CA
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G3 Creative, Inc. Is a small Fountain Valley, California-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Columbia, SC
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ISite Multimedia is a media planning and buying agency. Established in 2010, the company is in Columbia, South Carolina. Their team provides Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Top 5 Media Group, LLC is an Email Marketing company. Based in Charlotte, North Carolina, their small team focuses on Email Marketing and Marketing Strategy. The firm was founded in 2015.
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UndisclosedUndisclosed2 - 9
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COMOcreatives is a branding agency. They were established in 2016 and offer Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Port Royal, SC
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SK & Associates is a Port Royal, South Carolina-based graphic design company. They provide Graphic Design and Branding and were established in 2014.
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UndisclosedUndisclosed2 - 9Holly Springs, NC
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Marketing Strategy company Final Piece Consulting was founded in 2010. The firm provides Marketing Strategy and Branding, and is small.
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UndisclosedUndisclosed2 - 9Rockton, IL
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Located in Rockton, Illinois, RyCOM Creative Corp. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Small branding agency BrandBoss Creative, is located in Greensboro, North Carolina. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Omaha Advertising is an Email Marketing company. Their team is in Omaha, Nebraska and focuses on Email Marketing and Event Marketing.
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UndisclosedUndisclosed2 - 9New Canaan, CT
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Nurenu Brand Marketing is a branding company. They offer Branding and Marketing Strategy and were established in 2007.
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UndisclosedUndisclosed2 - 9Manhattan Beach, CA
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UNYTD, a small branding firm, is headquartered in Manhattan Beach, California. Their services include Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Williamsburg, VA
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Smellycat Productions LLC is a small graphic design company. They focus on Graphic Design and Logo and were launched in 2007.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Grow Creative is a graphic design agency. Headquartered in Lincoln, Nebraska, the company was founded in 2012. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Red Rebel Media is a branding company. Their small team is headquartered in Lincoln, Nebraska and focuses on Branding and Marketing Strategy. The agency was established in 2013.
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UndisclosedUndisclosed2 - 9Lake Saint Louis, MO
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Aware Advertising is an Advertising company. Their small team is based in Lake Saint Louis, Missouri. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Harrisonburg, VA
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Established in 2011, J. Brooke Chao Designs is a graphic design agency. The team focuses on Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Homeyer Strategy Group, LLC, an Event Marketing company, was established in 2006. They offers Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Established in 2000, Imagine Media VA is a graphic design company. The team specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9West Columbia, SC
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Jango Studios is a Marketing Strategy company. The team offers Marketing Strategy and Web Design and is headquartered in West Columbia, South Carolina.
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UndisclosedUndisclosed2 - 9
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South Cherry Creations, a graphic design agency, specialize in Graphic Design and Web Design. They were launched in 2013.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Event Marketing company O'Neill Events & Marketing was launched in 1964. Based in Kansas City, Missouri, the team provides Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Established in 2010, Socialworx Public Relations, a small PR firm, is located in Kansas City, Missouri. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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In Kansas City, Missouri, Will Gregory Public Relations is a public relations company. They provide Public Relations and Branding and were launched in 2005.
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UndisclosedUndisclosed2 - 9Centreville, VA
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McBorrough LLC is a small graphic design agency. Established in 2014, the team focuses on Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9London, England
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Launched in 1989, The UK Interior Design Bureau, a small Interior Design company, is headquartered in London, England. Their team focuses on Interior Design and Content Marketing.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Based in Virginia Beach, Virginia, One of a Kind Marketing & Graphic Design is a small graphic design company. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Hartford, CT
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Checkoff LLC is an Advertising company. Headquartered in Hartford, Connecticut, their small team provides Advertising and Marketing Strategy. The firm was established in 2013.
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UndisclosedUndisclosed2 - 9Portland, ME
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Launched in 1986, Wood and Company is a small branding firm located in Portland, Maine. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Palmyra, VA
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Stayton-Eurell Graphics is a small graphic design company headquartered in Palmyra, Virginia. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Small graphic design company Anda Creative, is in St. Louis, Missouri and Brooklyn, New York. The team provides Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Myrtle Beach, SC
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Media planning and buying agency AdVenture AD Agency is headquartered in Myrtle Beach, South Carolina. The team provides Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Myrtle Beach, SC
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Established in 2005, Collins + Company Advertising Design is a small media planning & buying agency. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Greenville, SC
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SHiFT Marketing Communications, a branding company, was founded in 2010. The agency specializes in Branding and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Corfu Island, Greece
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Video production agency Lab3Web was founded in 2015. The team focuses on Video Production and Web Development and is headquartered in Corfu Island, Greece.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.7/40.017.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
36/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.018/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35.6/40.017.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
34.2/40.017.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34/40.017.2/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.6/40.019.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.9/40.017.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017/20 Reviews7.2/10 Clients & Experience9.4/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other
Latest Social Media Marketing Articles
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Instagram Stories: Perfecting "The Hook" and How To Get It Right
Instagram Stories play an essential role in connecting and strengthening relationships with audiences. Discover how you can maximize it to leverage your brand.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.