Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr10 - 49Chișinău, Moldova
Services provided
See all 1 projectsFive Stars Digital Agency is a full-service digital marketing agency specializing in Google Ads, Facebook Ads, SEO, SMM, branding, digital strategy, CRM, and web development. With 15 years of
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Undisclosed$50 - $99 / hr10 - 49Newcastle upon Tyne, England
Services provided
PPC agency mira marketing is headquartered in Newcastle upon Tyne, England. They provide Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$200 - $300 / hr10 - 49South Yarra, Australia
Services provided
Aperitif is a SEO services firm. Their small team is located in South Yarra, Australia and provides Search Engine Optimization and Pay Per Click. The company was launched in 2020.
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$5,000+$100 - $149 / hr50 - 249Montreal, Canada
Services provided
Pay per click company Bloom | Digital Marketing Agency specializes in Pay Per Click and Search Engine Optimization. They were founded in 2007.
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Undisclosed$150 - $199 / hr10 - 49Leawood, KS
Services provided
Founded in 2016, Seismic Digital is a small Leawood, Kansas-based Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49
Services provided
See all 1 projectsVerve Innovation specializes in enhancing online presence and sales through SEO and digital marketing services. Their clients, such as NAZ Flowers and Gifts, have reported significant growth in online traffic and sales, praising the company's technical expertise, timely delivery, and professional project management. Verve Innovation has been effective in achieving substantial business expansion for their clients.
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$5,000+$150 - $199 / hr10 - 49Detroit, MI
Services provided
The Growth Shark, a Digital Strategy company, was established in 2020. The agency provides Digital Strategy and Branding, and is small.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$10,000+$200 - $300 / hr10 - 49Las Vegas, NV
Services provided
Launched in 1993, The Firm Public Relations & Marketing is a small public relations firm. Their services include Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Singapore, Singapore
Services provided
2Stallions Digital Marketing Agency is a Singapore, Singapore-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
360PR+ is a midsize PR firm launched in 2001. Their team offers Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Bowery Boost is a Digital Strategy company. Established in 2020, their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Dublin, Ireland
Services provided
Founded in 2016, MarketingLens, a small social media marketing company, is headquartered in Dublin, Ireland. Their services include Social Media Marketing and Mobile & App Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Located in Cherlapally, India, Vridhii Digital is a Marketing Strategy company. The team offers Marketing Strategy and Branding.
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$10,000+$150 - $199 / hr2 - 9High Point, NC
Services provided
Founded in 2015, New Path Digital is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$25,000+$100 - $149 / hr50 - 249Mobile, AL
Services provided
Advertising company Good Giant is in Mobile, Alabama. The team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
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See all 2 projectsSoudCoh is a leading digital marketing agency. We help brands grow through paid advertising, local and national SEO, website design, email marketing, CRM setup, branding, logo creation, and
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Established in 2005, Website Depot Inc. Digital Marketing & SEO is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Atlanta, GA
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Blueprint Digital is an Atlanta, Georgia-based PPC company. They specialize in Pay Per Click and Search Engine Optimization and were founded in 2007.
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$1,000+$100 - $149 / hr10 - 49Portland, ME
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Mainely SEO is a Portland, Maine-based pay per click company. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Jalhay, Belgium
Services provided
Referenceur, a social media marketing company, was established in 2009. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Rishon LeTsiyon, Israel
Services provided
Lachi Media is a pay per click agency. They are in Rishon LeTsiyon, Israel, and their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Novabeyond is an Advertising company. Headquartered in Xi'An, China, their team provides Advertising and Media Planning & Buying.
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$1,000+$100 - $149 / hr10 - 49Overland Park, KS
Services provided
Jubilant Digital, a Content Marketing company, was launched in 2014. The firm offers Content Marketing and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr2 - 9Skowhegan, ME
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Social media marketing agency MXH Marketing is located in Skowhegan, Maine. The team specializes in Social Media Marketing and Content Marketing.
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$100,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2008, Carrie-ann Sudlow Consultancy Limited is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$200 - $300 / hr10 - 49San Clemente, CA
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Located in San Clemente, California, Rareview® Creative Agency is a web development company. They focus on Web Development and Advertising and were founded in 2002.
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$5,000+$100 - $149 / hr10 - 49Petaling Jaya, Malaysia
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See all 5 projectsAt Marvant, we’re a results-driven, ROI-focused digital marketing agency in Petaling Jaya, Malaysia. We help brands grow through creative strategy and real performance. From Meta, Google,
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$25,000+Undisclosed2 - 9Billings, MT
Services provided
ZATO PPC Marketing, a Content Marketing company, is in Billings, Montana. They focus on Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Seoul, South Korea
Services provided
Punch Digital Marketing is a Content Marketing company. Established in 2016, the company is based in Seoul, South Korea. Their services include Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Brighton and Hove, England
Services provided
Mr Digital is an e-commerce development firm. They were founded in 2016, and their services include E-Commerce Development and Digital Strategy.
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$10,000+Undisclosed10 - 49Shinjuku City, Japan
Services provided
Info Cubic Japan is a pay per click agency. The Shinjuku City, Japan-based agency was established in 2002. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Richmond, VA
Services provided
Launched in 2018, NeonGhost is a social media marketing company. The small team provides Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Pointe-Claire, Canada
Services provided
See all 4 projectsRankWorks provides services in digital marketing, including Social Media Marketing and online branding. However, a review highlights significant dissatisfaction with their service delivery, specifically citing unfulfilled contractual obligations, poor communication, and a lack of responsiveness. The review suggests a need for improved client engagement and adherence to project commitments.
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$1,000+$100 - $149 / hr10 - 49New York, NY
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SEO company Hozio was launched in 2009. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed2 - 9Toronto, Canada
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Founded in 2014, Fourdots Digital is an Advertising company. The agency provides Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Zagreb, Croatia
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Plavi Pixel d.o.o., a Digital Strategy company, was founded in 2013. The firm offers Digital Strategy and Web Design.
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$1,000+< $25 / hr2 - 9Chennai, India
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Grapdes is a Logo company. The Chennai, India-based company was launched in 2018. Their team offers Logo and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Upwey, Australia
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TwoTwoSix Pty Ltd is a PPC agency. They specialize in Pay Per Click and Search Engine Optimization and are in Upwey, Australia.
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$1,000+$25 - $49 / hr10 - 49Kochi, India
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Parel Creative is a web design agency located in Kochi, India and Singapore, Singapore. They focus on Web Design and UX/UI Design and were established in 2009.
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$1,000+< $25 / hr10 - 49
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SEO agency Kinsh Technologies was launched in 2007. The small team provides Search Engine Optimization and E-Commerce Development.
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$5,000+$50 - $99 / hr10 - 49Novi Sad, Serbia
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Founded in 2014, Public Image is a SEO company. Based in Novi Sad, Serbia, the team provides Search Engine Optimization and Content Marketing.
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$25,000+$150 - $199 / hr10 - 49Maitland, FL
Services provided
Big Boy Media Group is a video production agency. The agency is in Maitland, Florida. Their team focuses on Video Production and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Burlington, VT
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Launched in 2015, BootstrapVT is a small Digital Strategy company. Their team focuses on Digital Strategy and Web Development.
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$1,000+$25 - $49 / hr2 - 9Fort Myers, FL
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Koster Communications is a Digital Strategy company. The small Fort Myers, Florida-based team provides Digital Strategy and Social Media Marketing. The firm was established in 2022.
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$1,000+$50 - $99 / hr10 - 49Chennai, India
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Advertout is a small Ecommerce Marketing company located in Chennai, India and Austin, Texas. The team provides Ecommerce Marketing and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Chicago, IL
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Digital4Startups Inc. Is a pay per click company. Located in Chicago, Illinois, the company was established in 2012. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249Petaling Jaya, Malaysia
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WEBQLO is a midsize Content Marketing company based in Petaling Jaya, Malaysia. Their services include Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Glendale, CA
Services provided
Softline Solutions is a Glendale, California-based PPC company. Established in 2008, the team offers Pay Per Click and Ecommerce Marketing.
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
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Construct Digital, a SEO services firm, is in Singapore, Singapore. Their services include Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Chichester, England
Services provided
Established in 2008, Website Success is a web design agency. Their services include Web Design and Web Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
35.3/40.017.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.