Pay Per Click
Display Advertising Google Adwords YouTube Advertising Retargeting Advertising
Confidential
Jan. 2023 - Oct. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What stood out most was how invested the team was in understanding our business."

Nov 10, 2026

Digital Marketing Mgr, Botanicals & Essential Oils Company

Bassma Aridi

Food & Beverage
Sacramento, California
51-200 Employees
Online Review
Verified

Digital4Startups Inc. managed and optimized PPC campaigns for a botanicals and essential oils company. The team developed strategies, managed budgets, optimized performance, and provided reports and analytics.

Digital4Startups Inc.'s work increased the client's revenue, ROAS, customer acquisition, and wholesale leads. The team was responsive, accommodating, and quick to address questions, requests, and changes in priorities. Digital4Startups Inc.'s commitment and understanding of the business stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a botanicals and essential oils company.

Describe what your company does in a single sentence.

We're a leading supplier of organic and conventional herbs, spices, teas, botanicals, and essential oils. Founded in 1975, the company offers more than 2,000 products to wholesale, retail, and ingredient customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital4Startups Inc. to accomplish?

Revenue Growth: Increase overall ecommerce revenue through paid digital marketing.
Customer Acquisition: Attract new customers and increase first-time purchases across retail and wholesale.
ROAS Improvement: Improve return on ad spend while scaling advertising investment.
Wholesale Lead Generation: Increase qualified wholesale applications and new wholesale customer acquisition.

SOLUTION

How did you find Digital4Startups Inc.?

Online Search

Why did you select Digital4Startups Inc. over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost

How many teammates from Digital4Startups Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included managing and optimizing our paid digital advertising campaigns across Google Ads, Microsoft Ads, and Meta. Key deliverables included: - Paid Media Management: Planning, managing, and optimizing campaigns across retail and wholesale audiences. - Campaign Strategy: Developing campaign structures, audience targeting, keyword strategies, and funnel-based advertising approaches. - Budget Management: Allocating and managing advertising budgets to maximize revenue and return on investment. - Performance Optimization: Monitoring campaign performance and making ongoing adjustments to improve ROAS, reduce CPA/CAC, and increase conversions. - Reporting & Analytics: Providing regular performance reports covering spend, revenue, conversions, ROAS, and other key KPIs. - Customer Acquisition: Developing strategies to attract new customers, increase first-time purchases, and generate qualified wholesale leads. - Strategic Recommendations: Identifying opportunities for growth and recommending improvements to campaign performance and overall paid media strategy. The primary expectation was for D4S to provide both hands-on campaign management and strategic guidance to help drive sustainable revenue growth and improve the overall efficiency of our paid advertising investment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement contributed to improvements in paid advertising performance, revenue generation, and customer acquisition. Key outcomes included: - Increased ecommerce revenue through paid advertising campaigns. - Improved return on advertising spend and overall campaign efficiency. - Increased acquisition of first-time customers across retail and wholesale channels. - Generated more wholesale leads while improving the efficiency of wholesale customer acquisition. - Improved campaign structure, targeting, and budget allocation. - Established more consistent performance tracking and reporting across paid media channels. While there were positive improvements in several performance areas, we also identified opportunities to strengthen strategic planning, proactive recommendations, and the overall impact of the agency's work on long-term business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

D4S was very responsive and accommodating throughout our engagement. Communication was generally timely, and the team was quick to address questions, requests, and changes in priorities. They were accessible when needed and willing to work through issues with us. Overall, project communication and responsiveness were strong, and we appreciated their willingness to support our needs. Ad Ad options Learn more

What was your primary form of communication with Digital4Startups Inc.?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how invested the team was in understanding our business. They took the time to learn our products, our customers, our brand, and the overall customer journey. They approached us as if it were their own business, showing genuine care and ownership over the work. This level of commitment and willingness to understand the bigger picture made the partnership feel collaborative and personal. Ad Ad options Learn more

Are there any areas for improvement or something Digital4Startups Inc. could have done differently?

No major areas for improvement to highlight. Overall, we appreciated the partnership and the team's commitment to us.

RATINGS

5.0

Business Entity Name	Digital4Startups Inc.
Source	Delaware Division of Corporations
Jurisdiction of Formation	Delaware
Date of Formation	July 26, 2012
Status	Active
Last Updated	October 2, 2025
ID	DE: 5190040 IL: 68802385

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	October 2, 2025

Digital4Startups Inc.

Doing Digital Marketing The Right Way

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