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New Path Digital is a North Carolina digital marketing and performance marketing agency built for established regional, multi-market, and multi-location businesses ready to go further. We bring paid media, search, conversion, and measurement together around the same business goals so clients can see what’s working, know where to invest, and keep moving forward.
Our specialists work across Paid Search, paid social, Connected TV (CTV), programmatic advertising, SEO, AI visibility, CRO, website optimization, analytics, and media strategy. Instead of treating channels like separate projects, we build one integrated strategy around your market, your customers, and the outcomes that matter.
Good marketing decisions start with numbers you can trust. We connect advertising performance with calls, forms, CRM activity, qualified opportunities, customers, and revenue to understand what actually happened after the click and where the next marketing dollar can work harder.
We have especially deep experience with home services companies and personal injury law firms, along with higher education, healthcare, multi-location restaurants, eCommerce, and industrial B2B.
We’re independent, too. New Path Digital doesn’t own media inventory, so there’s no house product steering the recommendation away from achieving your goals.
And we tend to stick around. Our average client partnership lasts 7.5 years. We get to know the business, bring in the right specialists when they’re needed, and stay invested in where our clients are headed next.
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Min project size
$5,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
High Point, NC
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Year founded
Founded 2015
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Languages
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Timezones
1 Language that we service
- English
4 Timezones that we service
- EST
- Eastern Standard Time (EST)
- CST
- Central Standard Time (CST)
- MST
- Mountain Standard Time (MST)
- PST
- Pacific Standard Time (PST)
1 Locations
- High Point , NC
Service Lines
- Pay Per Click
- 30%
- Advertising
- 20%
- Web Design
- 5%
Select Focus Area
- Advertising Focus
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- Other advertising
- 20%
- BI & Big Data Solutions
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- Tableau
- 100%
- BI & Big Data Focus
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- GA4 consulting
- 20%
- Other BI & analytics
- 10%
- CMS Focus
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- WordPress CMS
- 40%
- Adobe Experience Manager CMS
- 25%
- Sitecore CMS
- 10%
- Squarespace CMS
- 10%
- Joomla CMS
- 5%
- Frameworks and CMS
- Platform SEO Focus
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- WordPress SEO
- 35%
- YouTube SEO
- 35%
- Shopify SEO
- 30%
- SEO Focus
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- Local search
- 30%
- Technical SEO
- 10%
- PPC Focus
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- Google Adwords
- 50%
- Bing Advertising
- 10%
- Retargeting Advertising
- 10%
Industries
- Home Services
- 30%
- Legal
- 25%
- Education
- 15%
- Roofing
- 10%
- HVAC
- 5%
- Hospitality & leisure
- 5%
- Medical
- 5%
- Retail
- 5%
Clients
- Midmarket ($10M - $1B)
- 60%
- Small Business (<$10M)
- 40%
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Our Story
New Path Digital was started under one core belief: regional advertisers should have access to the same powerful media technology and data as national brands. Our performance marketing agency is built around specialists in strategy, media, search, conversion, and measurement. No single advertising channel creates growth on its own. Some create demand, others capture it, and your website helps turn that attention into business. New Path Digital brings those pieces together around the same goals.
Meet the Team
Chris WhitesellPresident
Performance marketing strategist and advertising expert focused on measurable growth. Leads client strategy, analytics, and campaign optimization across paid media and data operations.
Kelly PaulVP of Marketing Operations
Oversees marketing operations and strategic support for late-stage pitches. Brings process, clarity, and operational excellence to help teams execute and scale.
Devvkanth MusunoruSenior Analytics Project Developer
Owns tracking, tagging, ETL automation, and reporting systems. Ensures analytics are accurate, actionable, and built for attribution across channels and platforms.
What Sets Us Apart
Data & Tracking You Can Trust
We build campaigns on a rigorous measurement foundation—GA4, GTM, pixels, offline conversions, call tracking, and CRM integration—so results are clear, attributable, and actionable across channels.Full-Funnel Performance, Not Vanity
We connect strategy to outcomes across search, social, programmatic, and CTV. Every channel works together to improve lead quality, lower cost-per-acquisition, and drive sustainable growth—not just impressions and clicks.Clarity, Accountability, Partnership
Clients choose us for transparency and follow-through. We communicate clearly, report what matters, and make smart next-step recommendations—so you always know what’s working, why it’s working, and what we’re improving next.Verified means Clutch independently confirmed New Path Digital is a legally registered business,
financially sound (Creditsafe: Low Risk).
- Verified Client Reviews
- 0
- Overall Review Rating
- Source
- Clutch
Business Entity
| Business Entity Name | New Path Media Group, Inc. |
| Source | North Carolina Secretary of State |
| Jurisdiction of Formation | North Carolina |
| Date of Formation | June 9, 2015 |
| Status | Active |
| Last Updated | January 4, 2026 |
| ID | 1453504 |
Credit Report Results
| International Credit Risk Assessment | Low Risk |
| Source | Creditsafe |
| Last Updated | January 4, 2026 |
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