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New Path Digital is a North Carolina performance marketing agency helping established mid-sized businesses turn marketing investment into measurable business growth.
We focus on three things: revenue, actual customer acquisition cost, and which marketing spend is creating real business results. Most agencies stop at clicks and leads. We dig deeper to understand which marketing investments actually produce customers and revenue.
We connect paid search, social, SEO, CTV, conversion strategy, analytics, and revenue attribution as one system. Every channel feeds the next, so your marketing compounds instead of fighting itself.
Clients come to us when they've hit a ceiling. Their marketing's working, but they see upside they're not capturing. Or they're ready to scale and don't know where the next dollar goes. We audit where you're leaving money on the table, build the strategy to capture it, and connect everything so results stack.
We've built performance strategies for home services, legal, healthcare, higher education, and e-commerce companies. We understand the market dynamics, customer journeys, and acquisition economics that shape growth in these industries, particularly across North Carolina and the Southeast.
Our client relationships are longer than typical for the agency industry. The average New Path Digital client partnership lasts approximately 7.5 years, with 95% of clients continuing beyond the first year. Our team's longest client relationship even spans nearly two decades, predating New Path Digital itself! If you're the right client but don't need a long-term partnership, we also take on strategic projects when there's a clear growth objective and both of us are committed to the work.
Ready to stop leaving growth on the table? Let's dig in.
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Min project size
$5,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
High Point, NC
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Year founded
Founded 2015
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Languages
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Timezones
1 Language that we service
- English
4 Timezones that we service
- EST
- Eastern Standard Time (EST)
- CST
- Central Standard Time (CST)
- MST
- Mountain Standard Time (MST)
- PST
- Pacific Standard Time (PST)
1 Locations
- High Point , NC
Service Lines
- Performance Marketing
- 30%
- Pay Per Click
- 20%
- Digital Strategy
- 10%
- Web Design
- 5%
Select Focus Area
- CMS Focus
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- WordPress CMS
- 40%
- Adobe Experience Manager CMS
- 25%
- Sitecore CMS
- 10%
- Squarespace CMS
- 10%
- Joomla CMS
- 5%
- Conversion Optimization Focus
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- Digital and IT Strategy Consulting Focus
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- IT Consolidation
- 15%
- IT Governance
- 15%
- Frameworks and CMS
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 15%
- Media Buying Focus
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- TV Media Buying
- 70%
- Platform SEO Focus
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- WordPress SEO
- 35%
- YouTube SEO
- 35%
- Shopify SEO
- 30%
- SEO Focus
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- Local search
- 30%
- Technical SEO
- 10%
- PPC Focus
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- Google Adwords
- 50%
- Bing Advertising
- 10%
- Retargeting Advertising
- 10%
- Social Media Focus
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Industries
- Home Services
- 30%
- Legal
- 25%
- Education
- 15%
- Roofing
- 10%
- HVAC
- 5%
- Hospitality & leisure
- 5%
- Medical
- 5%
- Retail
- 5%
Clients
- Midmarket ($10M - $1B)
- 60%
- Small Business (<$10M)
- 40%
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Our Story
New Path Digital was started under one core belief: regional advertisers should have access to the same powerful media technology and data as national brands. Our performance marketing agency is built around specialists in strategy, media, search, conversion, and measurement. No single advertising channel creates growth on its own. Some create demand, others capture it, and your website helps turn that attention into business. New Path Digital brings those pieces together around the same goals.
Meet the Team
Chris WhitesellPresident
Performance marketing strategist and advertising expert focused on measurable growth. Leads client strategy, analytics, and campaign optimization across paid media and data operations.
Kelly PaulVP of Marketing Operations
Oversees marketing operations and strategic support for late-stage pitches. Brings process, clarity, and operational excellence to help teams execute and scale.
Devvkanth MusunoruSenior Analytics Project Developer
Owns tracking, tagging, ETL automation, and reporting systems. Ensures analytics are accurate, actionable, and built for attribution across channels and platforms.
What Sets Us Apart
Data & Tracking You Can Trust
We build campaigns on a rigorous measurement foundation—GA4, GTM, pixels, offline conversions, call tracking, and CRM integration—so results are clear, attributable, and actionable across channels.Full-Funnel Performance, Not Vanity
We connect strategy to outcomes across search, social, programmatic, and CTV. Every channel works together to improve lead quality, lower cost-per-acquisition, and drive sustainable growth—not just impressions and clicks.Clarity, Accountability, Partnership
Clients choose us for transparency and follow-through. We communicate clearly, report what matters, and make smart next-step recommendations—so you always know what’s working, why it’s working, and what we’re improving next.Verified means Clutch independently confirmed New Path Digital is a legally registered business,
financially sound (Creditsafe: Low Risk).
- Verified Client Reviews
- 0
- Overall Review Rating
- Source
- Clutch
Business Entity
| Business Entity Name | New Path Media Group, Inc. |
| Source | North Carolina Secretary of State |
| Jurisdiction of Formation | North Carolina |
| Date of Formation | June 9, 2015 |
| Status | Active |
| Last Updated | January 4, 2026 |
| ID | 1453504 |
Credit Report Results
| International Credit Risk Assessment | Low Risk |
| Source | Creditsafe |
| Last Updated | January 4, 2026 |
Locations (1)
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