We've got your back. To the future.
New Path Digital is a performance-driven digital marketing agency that helps businesses achieve measurable outcomes from their advertising investments. We partner with growth-focused organizations across B2B and B2C markets, providing integrated campaigns that improve lead quality, lower customer acquisition costs, and create predictable revenue growth.
Our approach centers on full-funnel marketing strategy and flawless execution. We manage campaigns across paid search (Google Ads, Microsoft Ads), paid social (Meta, LinkedIn, TikTok), programmatic display, connected TV, SEO, and high-converting website experiences. Instead of treating channels as silos, we coordinate them to work together, making sure every dollar spent adds to your bottom line.
What sets New Path Digital apart is our dedication to measurement infrastructure. We build robust tracking foundations using server-side Google Analytics 4, advanced conversion tracking, CRM integrations for closed-loop reporting, call tracking, and custom dashboards. This isn't just about having data, it's about having accurate data that clearly shows what's working and where to focus your next investment.
We also help brands prepare for the future of search. As AI tools like ChatGPT, Perplexity, and Google's AI Overviews reshape discovery, our SEO and content strategies ensure your brand’s visibility grows in these emerging environments through structured data and strategic optimization.
Clients choose New Path Digital because we act as true partners, not just vendors. We prioritize radical transparency, proactive communication, and shared accountability for results. If you're considering agencies and want a team that cares as much about what happens after the click as they do about generating it, we should talk.
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Min project size
$10,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
High Point, NC
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Year founded
Founded 2015
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Languages
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Timezones
1 Language that we service
- English
4 Timezones that we service
- EST
- Eastern Standard Time (EST)
- CST
- Central Standard Time (CST)
- MST
- Mountain Standard Time (MST)
- PST
- Pacific Standard Time (PST)
1 Locations
- High Point , NC
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Our Story
New Path Digital is a performance marketing agency built on one core belief: great advertising requires great data. We assist growth-minded brands in turning media spend into measurable results through smart strategies, relentless optimization, and tracking you can trust. Our team values clarity, accountability, and partnershipso clients always know what’s working, why it’s working, and what to do next.
Meet the Team
Chris WhitesellPresident
Performance marketing strategist and advertising expert focused on measurable growth. Leads client strategy, analytics, and campaign optimization across paid media and data operations.
Kelly PaulVP of Marketing Operations
Oversees marketing operations and strategic support for late-stage pitches. Brings process, clarity, and operational excellence to help teams execute and scale.
Devvkanth MusunoruSenior Analytics Project Developer
Owns tracking, tagging, ETL automation, and reporting systems. Ensures analytics are accurate, actionable, and built for attribution across channels and platforms.
What Sets Us Apart
Data & Tracking You Can Trust
We build campaigns on a rigorous measurement foundation—GA4, GTM, pixels, offline conversions, call tracking, and CRM integration—so results are clear, attributable, and actionable across channels.Full-Funnel Performance, Not Vanity
We connect strategy to outcomes across search, social, programmatic, and CTV. Every channel works together to improve lead quality, lower cost-per-acquisition, and drive sustainable growth—not just impressions and clicks.Clarity, Accountability, Partnership
Clients choose us for transparency and follow-through. We communicate clearly, report what matters, and make smart next-step recommendations—so you always know what’s working, why it’s working, and what we’re improving next.Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.
Learn More- Verified Client Reviews
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- Overall Review Rating
- Source
- Clutch
Business Entity
| Business Entity Name | New Path Media Group, Inc. |
| Source | North Carolina Secretary of State |
| Jurisdiction of Formation | North Carolina |
| Date of Formation | June 9, 2015 |
| Status | Active |
| Last Updated | January 4, 2026 |
| ID | 1453504 |
Credit Report Results
| International Credit Risk Assessment | Low Risk |
| Source | Creditsafe |
| Last Updated | January 4, 2026 |
Locations (1)
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