Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed10 - 49Cherry Hill, NJ
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EveryMerchant.com, an Advertising company, offer Advertising and Public Relations. They were established in 2008.
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UndisclosedUndisclosed10 - 49Montvale, NJ
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Founded in 2014, Aldis Group is a small Advertising company. Their services include Advertising and Web Development.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Packed.House is a Dublin, Ireland-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Humble & Wallop, a branding firm, was founded in 1986. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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EmoryDay, LLC is a web design agency. Headquartered in Glenelg, Maryland, their team focuses on Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Unleaded Digital is a PR agency. Headquartered in Denver, Colorado, the firm was established in 1996. Their team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Artificial Creators is a Fractional CMO Services company. The firm is based in Dallas, Texas. Their team focuses on Fractional CMO Services and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed10 - 49Torino, Italy
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Personal Media Advisoring Srl is an Advertising company headquartered in Torino, Italy. The team offers Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Meriden, CT
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Content Marketing company Homebase Digital is based in Meriden, Connecticut. They specialize in Content Marketing and Video Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Convertix is a public relations company. Their small team is headquartered in Madrid, Spain. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Rotterdam, Netherlands
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Sciential is a small Advertising company. They focus on Advertising and Branding and were founded in 2020.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Launched in 2008, Spiroox Media, a small branding company, is based in Madrid, Spain. Their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Dinamiq is a Madrid, Spain-based branding agency. They provide Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oakville, Canada
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Launched in 2008, TechHighway Systems Inc. Is a small Oakville, Canada-based web development firm. Their services include Web Development and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Oakbrook Terrace, IL
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Established in 2017, LifeCycle Digital Marketing is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Established in 2022, Hubbard Chicago is an Advertising company. The team provides Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Miami, FL
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GOA-TECH is a branding firm located in Miami, Florida. Established in 2011, the team provides Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Fairfax, VA
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Branding agency Piper Strategies | Stacey Piper Consulting LLC is based in Fairfax, Virginia. They provide Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Portland, OR
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Oregon Advertising is a branding company. They are based in Portland, Oregon and have small team. They offer Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Movia is an Advertising company founded in 2016. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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CARISMA is a Direct Marketing company in Toronto, Canada. The team offers Direct Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Small Advertising company Reach Marketing Pro, is in Colorado Springs, Colorado. The team focuses on Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Leederville, Australia
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Signifi Media is a Digital Strategy company. Launched in 2016, the team focuses on Digital Strategy and Social Media Marketing. The agency is based in Leederville, Australia.
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UndisclosedUndisclosed10 - 49West Leederville, Australia
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The Marketing Mix, an Advertising company, was founded in 1999. The small team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bordeaux, France
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Branding company Agence THRIVE was launched in 2017. Located in Bordeaux, France, the team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49Saint-Martin-du-Vivier, France
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D-Impulse is a branding firm established in 2015. The team provides Branding and Digital Strategy and is in Saint-Martin-du-Vivier, France.
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UndisclosedUndisclosed10 - 49Busto Arsizio, Italy
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Briefing S.r.l. Is an Event Marketing company. Founded in 1968, the company is located in Busto Arsizio, Italy. Their team provides Event Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Paris, France
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Public Actif is an Advertising company. Established in 2010, the firm offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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IMS Marketing is a Market Research company. Based in Ireland, the firm was established in 2006. Their team offers Market Research and Branding.
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UndisclosedUndisclosed10 - 49West Perth, Australia
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Fisher Digital is a branding agency. The West Perth, Australia-based team specializes in Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49North Lakes, Australia
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Branding firm Vividus Marketing was established in 2009. Headquartered in North Lakes, Australia, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Flamingo Consulting LLC is a branding agency. Located in Grand Rapids, Michigan, the company was launched in 2014. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49Surat, India
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Bolstersys is a small Digital Strategy company located in Surat, India. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Denver, CO
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DG Marketing Services is a CRM consulting and SI company. Their small team of employees is based in Denver, Colorado. Their team provides CRM consulting and SI and Fractional CMO Services.
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UndisclosedUndisclosed10 - 49Ismailia, Egypt
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TAMIYOUZ is a small Digital Strategy company in Ismailia, Egypt. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Synergize, a small SEO agency, is in Toronto, Canada. The team offers Search Engine Optimization and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
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Headquartered in , Idasol Online is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Dotline Web Inc, Canada is a social media marketing firm. They are based in Toronto, Canada and have small team. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Land O' Lakes, FL
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SEO company Kill Your Competition was launched in 2015. The agency offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Digify Seo company is a SEO company. The team specializes in Search Engine Optimization and Social Media Marketing and is located in Toronto, Canada.
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UndisclosedUndisclosed10 - 49Foxfield, CO
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Branding company Web Welder LLC focuses on Branding and Market Research. They are in Foxfield, Colorado.
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UndisclosedUndisclosed10 - 49Springfield, IL
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Founded in 2020, 1981 Digital Marketing is a branding company. The firm specializes in Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Dublin, OH
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Acquiva Digital Agency is a SEO agency. Their small team is located in Dublin, Ohio. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Fishers, IN
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Goal Conversion LLC. Is a Conversion Optimization company. Their small team is based in Fishers, Indiana. Their services include Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Noventa di Piave, Italy
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MM-One Group Srl is a public relations company. Their small team is headquartered in Noventa di Piave, Italy. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mona Vale, Australia
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Punch Buggy is a SEO agency located in Mona Vale, Australia. The team offers Search Engine Optimization and CRM consulting and SI.
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UndisclosedUndisclosed10 - 49La Séguinière, France
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A3 WEB is a SEO services firm. Based in La Séguinière, France, the company was founded in 2013. Their team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49London, England
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London Marketing Company is a SEO agency. They are based in London, England and have small team. Their team focuses on Search Engine Optimization and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Austin, TX
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Founded in 2019, Levitate Foundry is a small Austin, Texas-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Launched in 2020, Think Integrated LLC is a branding company. The team provides Branding and Social Media Marketing and is based in Orlando, Florida.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.