Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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UndisclosedUndisclosed10 - 49Bedford, Canada
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In Bedford, Canada, Media Mechanics is a small web design company. The team offers Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Carmel, IN
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Fat Atom is a graphic design company founded in 2005. Their services include Graphic Design and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Founded in 2014, Social Revolt Agency is a small branding agency. Their team offers Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Odessa, TX
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CVA Advertising & Marketing, an Advertising company, was launched in 1951. The team specializes in Advertising and Digital Strategy and is in Odessa, Texas.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Rhycom is a Marketing Strategy company. The Overland Park, Kansas-based company focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Glasgow , Scotland
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Vibe Marketing Glasgow is an app development company. They are headquartered in Glasgow , Scotland and have small team. Their team focuses on Mobile App Development and Web Design.
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UndisclosedUndisclosed10 - 49Lafayette, CA
Services provided
Zip2Media is a branding company. They were launched in 2013 and specialize in Branding and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 110 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Management, offering services like Google Ads and online ad campaigns. Their reviews highlight impressive results, such as a ROAS of 1,297.99% and professional project management. Approximately 80% of reviewers commend their responsiveness and value for cost, while around 20% suggest minor improvements in content alignment.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed10 - 49Fargo, ND
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Energy Media Group, a Content Marketing company, is headquartered in Fargo, North Dakota. The team specializes in Content Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Rochester, MN
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MLT Group, a Marketing Strategy company, was established in 1986. The firm focuses on Marketing Strategy and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed10 - 49Minnetonka, MN
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Launched in 2008, SKYYA is a small PR agency located in Minnetonka, Minnesota. Their team offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Fairfield, NJ
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Ballantine is a Direct Marketing company. They are headquartered in Fairfield, New Jersey, and their services include Direct Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed10 - 49Spokane, WA
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QUINN Agency is a Content Marketing company. Their team is headquartered in Spokane, Washington and focuses on Content Marketing and Market Research.
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UndisclosedUndisclosed10 - 49Bozeman, MT
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Branding company 45 Degrees North is located in Bozeman, Montana. Their services include Branding and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49
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Reach and Roi is a media planning & buying company. Their small team is based in Poland. Their services include Media Planning & Buying and Conversion Optimization.
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$1,000+< $25 / hr10 - 49Gurugram, India
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Conceptualise is a branding agency. The team provides Branding and Content Marketing and is based in Gurugram, India.
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UndisclosedUndisclosed10 - 49North Sydney, Australia
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Small Marketing Strategy company Think Big Online, is based in North Sydney, Australia. The team specializes in Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Flying Cork is a Content Marketing company. They were founded in 2009 and focus on Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Content Marketing company Clix was established in 2001. The team offers Content Marketing and Digital Strategy and is in Little Rock, Arkansas.
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UndisclosedUndisclosed10 - 49North Adelaide, Australia
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INC Digital Media is a Digital Strategy company. The North Adelaide, Australia-based agency focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Kiwasoft Technologies is a Content Marketing company. Located in Tampa, Florida, their small team specializes in Content Marketing and Mobile & App Marketing. The firm was established in 2009.
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UndisclosedUndisclosed10 - 49Newark, DE
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Web And App Creations is an e-commerce development company. They are based in Newark, Delaware, and their services include E-Commerce Development and Web Design.
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UndisclosedUndisclosed10 - 49
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Snapp Marketing is a web design agency. The team offers Web Design and Content Marketing and is headquartered in Shreveport, Louisiana.
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UndisclosedUndisclosed10 - 49Mobile, AL
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PunchDrunk Digital is a small Mobile, Alabama-based Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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ICommerceDev is an e-commerce development company. They are located in New York, New York and Manhattan Beach, California. Their team specializes in E-Commerce Development and Advertising.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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BRICK, Inc. - Minnesota is an Advertising company in Minneapolis, Minnesota. Established in 2015, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Anoka, MN
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VantagePoint Marketing, LLC - Minnesota is a SEO services firm. Launched in 1999, their team specializes in Search Engine Optimization and Branding.
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UndisclosedUndisclosed10 - 49Kyiv, Ukraine
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Business Format Consulting, a small Business Consulting company, is headquartered in Kyiv, Ukraine. Their services include Business Consulting and IT strategy consulting.
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UndisclosedUndisclosed10 - 49Newark, NJ
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DreamPlay Media is a video production company. Their small team is in Newark, New Jersey. Their services include Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Established in 2019, VGI Group, LLC is a small Atlanta, Georgia-based Advertising company. Their team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
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Mobile app development company Panda Webdesign Agency was launched in 2017. The company focuses on Mobile App Development and Web Design, and is small.
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UndisclosedUndisclosed10 - 49Palm Bay, FL
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In Palm Bay, Florida, eWareness Web Marketing Communications is an user experience company. Established in 2002, the team offers UX/UI Design and Public Relations.
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UndisclosedUndisclosed10 - 49Kharkiv, Ukraine
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Branding company LumoSpark was launched in 2010. The team offers Branding and Conversion Optimization and is in Kharkiv, Ukraine.
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UndisclosedUndisclosed10 - 49Poltava, Ukraine
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Internera is a web development firm. They are headquartered in Poltava, Ukraine, and their services include Web Development and Custom Software Development.
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UndisclosedUndisclosed10 - 49Spokane, WA
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In Spokane, Washington, Klü Digital is a Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Spokane, WA
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Seven2 is a Spokane, Washington-based social media marketing firm. Established in 2004, the team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Spokane, WA
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FoundLocals is a Spokane, Washington-based social media marketing company. Established in 2008, the team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Modesto, CA
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T3 Direct is a Modesto, California-based Content Marketing company. Their services include Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Evansville, IN
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Redstitch Digital, a Marketing Strategy company, was founded in 2011. The team provides Marketing Strategy and Web Design and is based in Evansville, Indiana.
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UndisclosedUndisclosed10 - 49München, Germany
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5SM is a Digital Strategy company. They are headquartered in München, Germany and have small team. Their team focuses on Digital Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
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Small IT managed services company Tancra Systems, is based in Barcelona, Spain. The team offers IT managed services and Web Design.
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UndisclosedUndisclosed10 - 49Genova, Italy
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SettimoLink is an Advertising company. Founded in 2014, the team focuses on Advertising and Social Media Marketing. The company is based in Genova, Italy.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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ZCorp PR & Digital is a Digital Strategy company. Their small team is headquartered in Melbourne, Florida. Their team provides Digital Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Allerton, England
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Branding agency PixFill was launched in 2008. Headquartered in Allerton, England, the team offers Branding and E-Commerce Development.
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UndisclosedUndisclosed10 - 49München, Germany
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Small Advertising company ReachAd GmbH, is located in München, Germany. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49București, Romania
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Application development firm Bluebay Design was launched in 2011. Based in București, Romania, the team specializes in Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cluj-Napoca, Romania
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Brand Developer is a branding company established in 2017. In Cluj-Napoca, Romania, the team specializes in Branding and Web Design.
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UndisclosedUndisclosed10 - 49Belfast, Northern Ireland
Services provided
Visionworks Interactive is an UX design agency. Their small team is located in Belfast, Northern Ireland and offers UX/UI Design and Web Design. The firm was launched in 2000.
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UndisclosedUndisclosed10 - 49Waldkraiburg, Germany
Services provided
Pure Black, a small Logo company, is based in Waldkraiburg, Germany. The team specializes in Logo and Web Design.
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UndisclosedUndisclosed10 - 49München, Germany
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MAXXmarketing is a München, Germany-based web design agency. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Puebla, Mexico
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Digizent International is a website development firm launched in 2010. Their team offers Web Development and E-Commerce Development.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.