Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Internet Business Ideas and Marketing llc, a Digital Strategy company, is located in West Palm Beach, Florida. Their services include Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Lansing, MI
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Founded in 2003, Providence Consulting is an IT managed services company. Their team provides IT managed services and cloud consulting & SI.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 83 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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UndisclosedUndisclosed10 - 49Westminster, CO
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Content Marketing company Digital Marketing Dude, LLC was established in 2009. Headquartered in Westminster, Colorado, the team focuses on Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Walnut Creek, CA
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Small social media marketing firm WebGrit, is based in Walnut Creek, California. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Kearney, MO
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Social media marketing agency Summit Media Solutions, Inc. Was launched in 2003. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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TABA Marketing Performance Partners is a Digital Strategy company located in Ciudad de México, Mexico. They provide Digital Strategy and E-Commerce Development and were launched in 2011.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Hazlo Posible MKT is a small branding company. They specialize in Branding and Digital Strategy and were founded in 2015.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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UndisclosedUndisclosed10 - 49Barranquilla, Colombia
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Based in Barranquilla, Colombia, GPS Marketing is a SEO services firm. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49Thessaloniki, Greece
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Advertising company MMS Advertising S.A. Is in Thessaloniki, Greece. The team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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UndisclosedUndisclosed10 - 49Alacant, Spain
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SEO company Urban Marketing is based in Alacant, Spain. They focus on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Oadby, England
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Founded in 1995, Reach Marketing Communications is a branding firm. The small team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Leicester, England
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Insight Consultancy, a branding company, was founded in 2009. The small team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Imp Designs, LLC is a Raleigh, North Carolina-based graphic design company. They offer Graphic Design and Web Development and were founded in 1999.
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UndisclosedUndisclosed10 - 49Medford, OR
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Located in Medford, Oregon, TagQuest Marketing is an Advertising company. They specialize in Advertising and Social Media Marketing and were established in 2004.
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UndisclosedUndisclosed10 - 49Bucharest, Romania
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Branding firm Digital Partners RO is headquartered in Bucharest, Romania. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Haifa, Israel
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Rancom Creative is a social media marketing company launched in 2003. The company focuses on Social Media Marketing and Branding, and is small.
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UndisclosedUndisclosed10 - 49București, Romania
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Launched in 2016, Pattern Agency is a small branding agency in București, Romania. Their team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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Walter Interactive is a Conversion Optimization company. The Montréal, Canada-based company offers Conversion Optimization and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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Imajery is an Email Marketing company. They are located in Montréal, Canada. Their team specializes in Email Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Montreal, Canada
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Trois-Soixante, a small branding company, is located in Montreal, Canada. The team offers Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49South Melbourne, Australia
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GoingIT is a South Melbourne, Australia-based mobile app development firm. They provide Mobile App Development and Email Marketing and were established in 2015.
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UndisclosedUndisclosed10 - 49Niterói, Brazil
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Branding company Incena Digital was established in 2008. The firm focuses on Branding and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Brisbane City, Australia
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Redback Web Solutions is a website development company. Their team is based in Brisbane City, Australia. The agency specializes in Web Development and Email Marketing.
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UndisclosedUndisclosed10 - 49Rio De Janeiro, Brazil
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Agência Masa is a Digital Strategy company. Founded in 2019, the agency focuses on Digital Strategy and Graphic Design.
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UndisclosedUndisclosed10 - 49Nedlands, Australia
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Social media marketing company Toby Creative is based in Nedlands, Australia. The team offers Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49Santiago, Chile
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Small branding agency Frismo Social Selling, is located in Santiago, Chile. The team focuses on Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Laverton, Australia
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IT managed services company FLYONIT Pty Ltd. Offers IT managed services and Mobile App Development. They are headquartered in Laverton, Australia.
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UndisclosedUndisclosed10 - 49Guelph, Canada
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Sway is a Guelph, Canada-based branding agency. They focus on Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Belo Horizonte, Brazil
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AB Agência Digital, a Digital Strategy company, is headquartered in Belo Horizonte, Brazil. They provide Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Belo Horizonte, Brazil
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Galpão33 is a branding company. Headquartered in Belo Horizonte, Brazil, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Belo Horizonte, Brazil
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BH4 MARKETING DIGITAL is a Digital Strategy company. They are based in Belo Horizonte, Brazil and have small team. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Tuscaloosa, AL
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Launched in 2007, EngineX Design is a small SEO agency. Their team provides Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosed10 - 49Ottawa, Canada
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Comm2pO, a branding agency, was established in 2012. The team provides Branding and Social Media Marketing and is located in Ottawa, Canada.
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UndisclosedUndisclosed10 - 49Budapest, Hungary
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Launched in 2008, Dialogue Creatives Kft. Is a small Budapest, Hungary-based Content Marketing company. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Onsavii Partners Pty Ltd is a social media marketing firm. Established in 2010, the company focuses on Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49Auburn, Australia
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Oz-Digital, a small social media marketing firm, is in Auburn, Australia. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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Click Trends Pty Ltd is a Melbourne, Australia-based social media marketing firm. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Carrum Downs, Australia
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Chill Digital Marketing is an Email Marketing company. Launched in 2017, the agency is headquartered in Carrum Downs, Australia. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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ITciti is a social media marketing company in Sydney, Australia. They provide Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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SolomoIT is a Digital Strategy company based in Melbourne, Australia. The team offers Digital Strategy and Email Marketing.
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UndisclosedUndisclosed10 - 49Adelaide, Australia
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Kwasi is a small Adelaide, Australia-based Content Marketing company. The team provides Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Richmond, Australia
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Sites n Stores is a Content Marketing company. They offer Content Marketing and Social Media Marketing and were established in 2006.
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UndisclosedUndisclosed10 - 49Launceston, Australia
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At+m marketing is a small Launceston, Australia-based social media marketing company. The team focuses on Social Media Marketing and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Launceston, Australia
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Walker Designs is a branding firm. Their small team is in Launceston, Australia. Their services include Branding and Logo.
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$1,000+< $25 / hr10 - 49Gurugram, India
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Vacumatter Corporation is a small Gurugram, India-based SEO services firm. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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In Overland Park, Kansas, Mr. Green Marketing LLC is a video production company. Founded in 2019, the team focuses on Video Production and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Coimbatore, India
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Content Marketing company Onceptual Business solutions was established in 2018. The agency focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Small Digital Strategy company Measure + Grow, is based in Little Rock, Arkansas. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Draper, UT
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Gravitate One is an Advertising company founded in 2008. The team focuses on Advertising and Pay Per Click and is in Draper, Utah.
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UndisclosedUndisclosed10 - 49Mesa, AZ
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Bullseye Branding is an Advertising company. Founded in 2019, the company is in Mesa, Arizona. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.