Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed2 - 9
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My-Ads is a small -based Email Marketing company. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Québec, Canada
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Agence Flex is a Québec, Canada-based Email Marketing company. Established in 2018, the team provides Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Mangunza Digital, a pay per click company, is headquartered in Miami Beach, Florida. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Iolar Digital Marketing is a Content Marketing company. They are in Dublin, Ireland and have small team. Their team focuses on Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Hwnline is a web design company founded in 2007. Their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9El Cajon, CA
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Based in El Cajon, California, Anchor Troll Marketing is a pay per click company. Launched in 2017, the team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Saint-Nicolas, Canada
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Who-eb is a small Marketing Strategy company. They focus on Marketing Strategy and Pay Per Click and were founded in 2015.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed2 - 9Marietta, GA
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Mammoth Solutions is an Advertising company. They specialize in Advertising and Marketing Strategy and were founded in 2015.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Founded in 2015, Be Digital Budapest, a small public relations firm, is headquartered in Budapest, Hungary. Their services include Public Relations and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Probella, a PPC company, is headquartered in Miami Beach, Florida. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Based in Budapest, Hungary, AdNet Media Kft. Is a small pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Five Tool is a CRM consulting and SI company founded in 2018. Their team focuses on CRM consulting and SI and Pay Per Click.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
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DMB is a small Karachi, Pakistan-based Digital Strategy company. Their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9London, England
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Ubie is an e-commerce development firm. Headquartered in London, England, the firm was launched in 2015. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9FHY, Argentina
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Citricox is a small FHY, Argentina-based e-commerce development firm. The team offers E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9London , England
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Website Consultants Ltd is a pay per click agency. Their small team is located in London , England. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Located in Colorado Springs, Colorado, Always Fresh Digital is an Other Digital Marketing company. Established in 2015, the team offers Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Keresomester is a SEO company. Their small team is headquartered in Budapest, Hungary. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Web and Seo Kft. Is a SEO agency. Their small team is headquartered in Budapest, Hungary. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Located in Budapest, Hungary, MOKEROPT Zrt. Is a small SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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PPC IMPACT Advertising is a pay per click company. They are headquartered in Dublin, Ireland, and their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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In Budapest, Hungary, ProfitOnline is a small Content Marketing company. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Brentwood, CA
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Old River Media Group is a Brentwood, California-based SEO agency. The team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Manchester , England
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E-Geeks Ltd is a Digital Strategy company founded in 2012. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Manchester, England
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Digital Strategy company Yuuzuu is located in Manchester, England. Founded in 2015, the team provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Yokweb is a PPC agency. Their small team is in Dublin, Ireland. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Maipú, Chile
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Agenciaseosem.cl is a Maipú, Chile-based IT managed services company. They provide IT managed services and Pay Per Click and were founded in 2015.
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UndisclosedUndisclosed2 - 9
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Email Marketing company Max Your Media is based in New York, New York. The team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Headquartered in Virginia, A Digital Marketing Consultant is a small pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Liverpool, England
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Easytech Solutions is a Digital Strategy company. The firm is based in Liverpool, England. Their team provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Liverpool , England
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Digital Approach is a branding agency. The firm is in Liverpool , England. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Established in 2011, Cohort Marketing is a small Content Marketing company based in Raleigh, North Carolina. Their team provides Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Clarksburg, WV
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Walker Media is an Email Marketing company. Their small team is located in Clarksburg, West Virginia. Their team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bakersfield, CA
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Launched in 2015, Enhanced Web Presence, a small Content Marketing company, is located in Bakersfield, California. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
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Blue Mar Web Design & Marketing is an e-commerce development firm. They are located in Costa Mesa, California and have small team. Their team focuses on E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Austin, TX
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Branding agency Khaana Marketing is in Austin, Texas. Founded in 2017, the team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Austin, TX
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SEM ANTICS is an Austin, Texas-based Marketing Strategy company. They offer Marketing Strategy and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Optimal8 is a PPC company. The Edinburgh , Scotland-based company was established in 2015. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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TreeTopFrog Web Design SEO Edinburgh is a small e-commerce development firm established in 2015. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Belo Horizonte, Brazil
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KEYWORD MARKETING DIGITAL is a Belo Horizonte, Brazil-based Digital Strategy company. They provide Digital Strategy and Pay Per Click and were launched in 2014.
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UndisclosedUndisclosed2 - 9
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Solicitor Website Design is a Content Marketing company founded in 2009. The small team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9San Jose, CA
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SBZD Marketing and Web design is a small San Jose, California-based graphic design agency. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Spanish+Media is a branding firm. Headquartered in Chicago, Illinois, the agency focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Grand Blanc, MI
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Content Marketing company One Up Digital is located in Grand Blanc, Michigan. They provide Content Marketing and Pay Per Click and were founded in 2016.
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UndisclosedUndisclosed2 - 9Montreal, Canada
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Established in 2018, Pickle Creative is an Event Marketing company. The team provides Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Newcastle, Australia
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Tecset Pty Ltd is an Email Marketing company. Founded in 2013, their team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Houston, TX
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Web4Market is an Advertising company. They are headquartered in Houston, Texas and have small team. Their team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small graphic design agency Uniquefield, is based in Budapest, Massachusetts. The team provides Graphic Design and Packaging Design.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Adamic is a small Budapest, Hungary-based media planning & buying company. The team provides Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Headquartered in Budapest, Hungary, VERMIS is an user experience agency. The team focuses on UX/UI Design and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.