Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Tower Digital Systems is a SEO agency. The team specializes in Search Engine Optimization and Web Design, and the agency is headquartered in Chicago, Illinois and Schaumburg, Illinois.
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$1,000+< $25 / hr2 - 9
Services provided
Zyngle web services is a SEO services firm. Based in Pune, India, their small team focuses on Search Engine Optimization and Web Design. The firm was established in 2023.
Read more -
Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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$1,000+Undisclosed2 - 9Fallbrook, CA
Services provided
First Door Marketing is an Advertising company established in 2019. The small team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
KOR Media is an Advertising company. Their team is located in Dravograd, Slovenia and focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Vlofer Private Limited is a social media marketing agency. The firm is headquartered in Delhi, India. Their team offers Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
RankRiff, a social media marketing agency, is located in Lahore, Pakistan and Kingsbridge, England. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Trionix Academia is a Mangaluru, India-based Advertising company. Founded in 2010, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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Undisclosed$25 - $49 / hr2 - 9
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The Search Studios is an Advertising company. They were founded in 2022 and specialize in Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
Mada Media is a web design agency. The small Acacia Ridge, Australia-based team focuses on Web Design and Graphic Design. The firm was established in 2022.
Read more -
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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$1,000+< $25 / hr2 - 9
Services provided
Growthkings is a digital advertising company specializing in Pay-Per-Click (PPC) services, including Google Ads and online ad campaigns. Reviewer feedback is overwhelmingly positive, with 100% highlighting their exceptional project management, adaptability, and commitment to quality. Their open communication and financial integrity align with clients' strategic goals, resulting in enhanced brand visibility and increased website visits.
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Undisclosed$25 - $49 / hr2 - 9Peshawar, Pakistan
Services provided
Softipai is a small Peshawar, Pakistan-based social media marketing company. The team specializes in Social Media Marketing and Mobile & App Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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$5,000+Undisclosed2 - 9
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The Emerson Agency, a SEO services firm, was launched in 2023. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in Los Angeles, California, Growth Monsters is a social media marketing firm. They provide Social Media Marketing and Conversion Optimization.
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$1,000+Undisclosed2 - 9Westerville, OH
Services provided
Boundless Marketing is a Westerville, Ohio-based branding agency. The team focuses on Branding and Marketing Strategy.
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$1,000+Undisclosed2 - 9Amman, Jordan
Services provided
Clouds Marketing Agency is a social media marketing firm. Founded in 2023, the team specializes in Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
WebX Developments, a small social media marketing company, is located in Mississauga, Canada and Kharar, India. Their services include Social Media Marketing and Mobile & App Marketing.
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$1,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Microinch Hub is a Pune, India-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Artik Digital is a website development company. They were established in 2023, and their services include Web Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
WTD, a Digital Strategy company, was founded in 2003. The small team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Bareilly, India
Services provided
Microintelligence Software, a social media marketing company, was established in 2018. The team provides Social Media Marketing and Search Engine Optimization and is in Bareilly, India.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Based in Los Angeles, California, Thirty O' Nine is a branding company. The team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2023, Knowledge World24 is a social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Local Seeds Marketing Co. Is an Advertising company. They are in Pittsburgh, Pennsylvania, and their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Singapore
Services provided
Finding Athena, a small branding firm, is based in Singapore. The team offers Branding and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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LockBox Digital is an Amsterdam, Netherlands-based branding firm. They specialize in Branding and Media Planning & Buying and were established in 2020.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Marketing Web is a SEO agency. Based in Los Angeles, California, the agency was founded in 2010. Their services include Search Engine Optimization and Web Design.
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$10,000+Undisclosed2 - 9
Services provided
Launched in 2024, Gemedia is an Advertising company. Their services include Advertising and Search Engine Optimization.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Located in Pimpri-Chinchwad, India and Pimpri-Chinchwad, India, Brand Asur is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2021.
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$1,000+Undisclosed2 - 9Johanneshov, Sweden
Services provided
Balthazar Project is a Johanneshov, Sweden-based SEO company. Founded in 2024, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
GG Medias is a graphic design agency. The Casablanca, Morocco-based team specializes in Graphic Design and Advertising.
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$1,000+Undisclosed2 - 9Newbury, England
Services provided
Digital Strategy company Monday Clicks was launched in 2022. The team focuses on Digital Strategy and Content Marketing and is headquartered in Newbury, England.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Branding firm LVT Marketing was founded in 2023. The team offers Branding and Social Media Marketing and is based in Reno, Nevada.
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Undisclosed$50 - $99 / hr2 - 9
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Newave Creative Marketing is an Advertising company. The small Columbia, Maryland-based team focuses on Advertising and Social Media Marketing. The company was founded in 2023.
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$1,000+$50 - $99 / hr2 - 9Hyderabad, India
Services provided
Saka Digital Private Limited is a branding firm. The Hyderabad, India-based team specializes in Branding and Market Research.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in London, England, THYNK AGENCY LTD is a branding agency. They provide Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Jaipur, India
Services provided
S Tech Agency, an Advertising company, is in Jaipur, India. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Mississauga, Canada
Services provided
The Tech Raptors is a website development firm. They are located in Mississauga, Canada. Their team offers Web Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9
Services provided
As Per Need Web Design & Digital Marketing is a social media marketing firm located in Jaipur, India. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Rawalpindi, Pakistan
Services provided
In Rawalpindi, Pakistan and Rawalpindi, Pakistan, World Digitalized Solutions is a SEO agency. Their services include Search Engine Optimization and UX/UI Design.
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Undisclosed< $25 / hr2 - 9Ramachandrapuram (BHEL Township), India
Services provided
IVMS DIGITAL is a small Ramachandrapuram (BHEL Township), India-based PPC company. Their services include Pay Per Click and Graphic Design.
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$1,000+< $25 / hr2 - 9
Services provided
Digital Time, a branding company, is located in Bhopal, India and Bhopal, India. They focus on Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
Expandpro Tech is a Marketing Strategy company. The agency is headquartered in Delhi, India and Badlapur, India. Their services include Marketing Strategy and Digital Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
SEO agency Extreme Digital Marketing is in Greenville, South Carolina. They provide Search Engine Optimization and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Infinity Digital Marketing Agency is a Digital Strategy company. Launched in 2023, the company is in Vila Meã, Portugal. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Thing Media, a web development company, focuses on Web Development and Branding. The company is based in Seattle, Washington.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Canvas Noir Marketing is a SEO company. Their small team of employees is in. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Three Apes Media is a branding company established in 2023. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Launched in 2021, Poligon Interactive is a small Toronto, Canada-based Digital Strategy company. Their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Oncevo, a social media marketing firm, is in Delhi, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lucknow, India
Services provided
Founded in 2024, EGHNOU Digital. Is a social media marketing firm. The company provides Social Media Marketing and Search Engine Optimization, and is small.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.