Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Dynamic Global Marketing is a SEO services firm established in 2013. The company offers Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9West Vancouver, Canada
Services provided
Sitka Digital is a SEO agency. The firm is headquartered in West Vancouver, Canada. Their team specializes in Search Engine Optimization and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed2 - 9
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Diginormous Digital Marketing is a social media marketing firm. They were launched in 2015 and specialize in Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Denpasar, Indonesia
Services provided
Bali Digital Expert is a Content Marketing company. Their team is located in Denpasar, Indonesia and provides Content Marketing and Conversion Optimization.
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$1,000+$150 - $199 / hr2 - 9Brampton, Canada
Services provided
Established in 2019, Cydir is an Advertising company. The small team focuses on Advertising and Content Marketing.
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$5,000+< $25 / hr2 - 9Navi Mumbai, India
Services provided
Launched in 2017, Delta Labz is a web design company. The small team provides Web Design and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Pittsburgh, PA
Services provided
Surge SEO is a SEO agency located in Pittsburgh, Pennsylvania. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Startleworks is a web development firm. The team provides Web Development and UX/UI Design, and the company is located in București, Romania.
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$5,000+$150 - $199 / hr2 - 9Cremorne, Australia
Services provided
Established in 2015, Australian Digital, a small Digital Strategy company, is located in Cremorne, Australia. Their team offers Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$200 - $300 / hr2 - 9Spring Hill, Australia
Services provided
Your Clicks is a Digital Strategy company based in Spring Hill, Australia. Launched in 2011, the team offers Digital Strategy and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Webster, TX
Services provided
Webomizer, a Digital Strategy company, offer Digital Strategy and Mobile & App Marketing. They were founded in 2017.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
KO SOCIAL, a Digital Strategy company, was launched in 2018. The company provides Digital Strategy and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Sonipat, India
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Digital Dronacharya is a SEO agency. In Sonipat, India, the company was established in 2018. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Worthington, OH
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P48 Marketing is an Advertising company. The team is headquartered in Worthington, Ohio, and their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Stockport, England
Services provided
Located in Stockport, England, Clicks Inbound is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, Chile
Services provided
AS Marketing is a Content Marketing company founded in 2019. The company specializes in Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Coimbatore, India
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Holistic sales solutions, a Digital Strategy company, specializes in Digital Strategy and Search Engine Optimization. The firm is in Coimbatore, India.
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$1,000+$25 - $49 / hr2 - 9Albourne, England
Services provided
Founded in 2015, Softech Digital Ltd. Is a small web design company in Albourne, England. Their team focuses on Web Design and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
Content Marketing company InsightCrew Technologies provides Content Marketing and Email Marketing. They were founded in 2019.
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$1,000+$25 - $49 / hr2 - 9Kengalla, Sri Lanka
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Digital Strategy company Digimarkout offers Digital Strategy and Content Marketing. They were launched in 2020.
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$1,000+Undisclosed2 - 9Long Island City, NY
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Choose US Digital agency is a SEO services firm. The team is based in Long Island City, New York and Miami, Florida, and their services include Search Engine Optimization and Web Development.
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$1,000+Undisclosed2 - 9
Services provided
Metrics Media is a SEO agency. Located in Auckland, New Zealand, the agency offers Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
SEO agency 3leads Technologies was established in 2013. The small team focuses on Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Mulshi, India
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Business Consulting company Media Unfold was launched in 2019. The team specializes in Business Consulting and Content Marketing.
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$1,000+Undisclosed2 - 9
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DM digital is a social media marketing agency. The Solna, Sweden-based agency offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Beograd, Serbia
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Established in 2018, Nura Agency is a Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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$1,000+< $25 / hr2 - 9Pune, India
Services provided
DigitallDNA, a Content Marketing company, provides Content Marketing and Conversion Optimization. The agency is headquartered in Pune, India.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Mikado Agency, a Content Marketing company, is headquartered in Toronto, Canada. They provide Content Marketing and Conversion Optimization.
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$1,000+< $25 / hr2 - 9L'viv, Ukraine
Services provided
Rome Tech Services is a Content Marketing company. The team provides Content Marketing and Conversion Optimization and is located in Cherry Hill, New Jersey and L'viv, Ukraine.
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$1,000+$100 - $149 / hr2 - 9Newmarket, Canada
Services provided
Based in Newmarket, Canada, Nocktech Inc is a small custom software development company. The team focuses on Custom Software Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
Services provided
Tinderbox Digital is a Digital Strategy company founded in 2010. The agency specializes in Digital Strategy and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9Plettenberg Bay, South Africa
Services provided
Bydrae is a Digital Strategy company. They are located in Plettenberg Bay, South Africa and have small team. They offer Digital Strategy and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
Launched in 2012, PeakDigital is a small SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Yerevan, Armenia
Services provided
Credence Consult is a SEO company. They are in Yerevan, Armenia and have small team. Their team offers Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
OptimizeMe is a small SEO agency in Toronto, Canada. Their services include Search Engine Optimization and Conversion Optimization.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
BIZBUG Digital, a SEO services firm, offer Search Engine Optimization and Web Design. They were founded in 2020.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Established in 2020, Digishna - Digital Marketing & Web Development Company is a Digital Strategy company. The team focuses on Digital Strategy and Web Development and is in Delhi, India.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
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Qlick Digital Agency is a Digital Strategy company. Located in Lagos, Nigeria, their team specializes in Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Nairobi, Kenya
Services provided
Founded in 2018, Tipping Point Media Marketing is a Content Marketing company. Headquartered in Nairobi, Kenya, the team focuses on Content Marketing and Digital Strategy.
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$25,000+< $25 / hr2 - 9Chennai, India
Services provided
Jimmy's Digital is a SEO services firm. Their small team is in Chennai, India and focuses on Search Engine Optimization and Web Design. The firm was founded in 2015.
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$1,000+$100 - $149 / hr2 - 9Cape Coral, FL
Services provided
Established in 2018, Mostyn Marketing Group is a Marketing Strategy company. The team specializes in Marketing Strategy and Digital Strategy.
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$5,000+Undisclosed2 - 9Brzeźce, Poland
Services provided
Established in 2020, 499 Media is a small Digital Strategy company. Their team offers Digital Strategy and Branding.
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$5,000+$100 - $149 / hr2 - 9Chattanooga, TN
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Workshop is a branding agency. The Chattanooga, Tennessee-based firm was founded in 2019. Their services include Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Barangaroo, Australia
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Ample Tech Australia is a web development company. The Barangaroo, Australia-based agency was founded in 2019. Their services include Web Development and Custom Software Development.
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$1,000+$25 - $49 / hr2 - 9Seattle, WA
Services provided
Founded in 2020, Sonic X Media is an Advertising company. In Seattle, Washington, the team focuses on Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Mount Digital - Digital Marketing Agency-Company Services in Gurgaon is an Advertising company established in 2019. The firm offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
UpTrnd Digital is an Orlando, Florida-based branding company. They offer Branding and Digital Strategy and were established in 2018.
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$1,000+$25 - $49 / hr2 - 9Singapore, Singapore
Services provided
Hitch Marketing Pte Ltd is a Digital Strategy company. In Singapore, Singapore, the firm was established in 2019. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Royal Leamington Spa, England
Services provided
UX company Hybrid Media Design was launched in 2019. The small team provides UX/UI Design and Content Marketing.
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$25,000+Undisclosed2 - 9Scottsdale, AZ
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Tangent is a web design agency. The team specializes in Web Design and Digital Strategy, and the company is located in Scottsdale, Arizona.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.