Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed10 - 49Hoffman Estates, IL
Services provided
Located in Hoffman Estates, Illinois, Identity Dental Marketing is a small social media marketing company. The team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49
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Hood INT is a social media marketing firm. They provide Social Media Marketing and Email Marketing and are located in Buenos Aires, Argentina.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed10 - 49
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Ozbiztech is a web development company located in Edmondson Park, Australia. They offer Web Development and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49
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MediVerticals, a web development company, is located in Frisco, Texas. Their services include Web Development and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
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Midero S.A. Is a SEO services firm. The firm is in Kraków, Poland. Their team offers Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Shapesway Technologies Pvt. Ltd is a SEO company. Headquartered in Udaipur, India, their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Llanera, Spain
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Positio Marketing Online, a SEO services firm, was established in 2016. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$50 - $99 / hr10 - 49Praha 1, Czech Republic
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WaveDigital s.r.o. Is a CRM consulting and SI company. Headquartered in Praha 1, Czech Republic, the team provides CRM consulting and SI and Custom Software Development.
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UndisclosedUndisclosed10 - 49
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Digital Thinker Help, a Digital Strategy company, is based in Yamuna Nagar, India. The team focuses on Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+Undisclosed10 - 49
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GTM 8020 is a SEO company. Launched in 2023, their team specializes in Search Engine Optimization and Digital Strategy.
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$1,000+$150 - $199 / hr10 - 49Birtinya, Australia
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Launched in 1996, Chilli is a Marketing Strategy company. The team specializes in Marketing Strategy and Digital Strategy.
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$1,000+$150 - $199 / hr10 - 49Summerville, SC
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OSLA Agency is a Marketing Strategy company. They were launched in 2010 and specialize in Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49
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Growth Angels is an UX agency established in 2020. The agency provides UX/UI Design and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49
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Founded in 2010, AI CodingX: SEO, Web, Digital Marketing & Google PPC - Miami is a custom software development firm. Their team offers Custom Software Development and CRM consulting and SI.
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$25,000+$100 - $149 / hr10 - 49
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Founded in 2013, StrikeTru LLC is an AI Consulting company. In Huston, Texas, the team focuses on AI Consulting and Custom Software Development.
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$1,000+$50 - $99 / hrFreelancer
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Enhance New Media is a Digital Strategy company. They are based in Andover, England, and their services include Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancerWinnipeg, Canada
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SEO company The SEO Hive is based in Winnipeg, Canada. The team focuses on Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hrFreelancerResearch, Australia
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The Online Fix, a Digital Strategy company, is headquartered in Research, Australia. Their services include Digital Strategy and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Melbourne, Australia
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Prolific You is a Melbourne, Australia-based pay per click agency. Their services include Pay Per Click and Web Development.
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Undisclosed< $25 / hrFreelancer
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Yogesh Jangid: Digital Marketing & SEO Expert is an Udaipur, India-based Digital Strategy company. Launched in 2015, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Uyo, Nigeria
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See all 1 projectsSmartwave Digital offers comprehensive digital marketing services, including SEO optimization and consulting. Reviews highlight their expertise and effective digital strategies, which have significantly increased website traffic for clients. Clients commend the seamless workflow and the professionalism of Smartwave Digital's team, particularly their SEO strategist.
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$5,000+$50 - $99 / hr2 - 9Glasgow, Scotland
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Digital Impact is a SEO services firm launched in 2011. Located in Glasgow, Scotland, the team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Roseville, MN
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ProWeb365 is a public relations agency. They were established in 2009, and their services include Public Relations and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Broughton, England
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Pauley Creative, a Market Research company, is located in Broughton, England. Their services include Market Research and Content Marketing.
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UndisclosedUndisclosed2 - 9Torino, Italy
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Posizionamento SEO is a SEO services firm. Launched in 2013, the firm is in Torino, Italy. Their team provides Search Engine Optimization and Advertising.
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$5,000+$50 - $99 / hr2 - 9Newport Pagnell, England
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Klood Digital, a Digital Strategy company, was established in 2008. Located in Newport Pagnell, England, the team specializes in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
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EXPANS is a SEO agency. Launched in 2017, the agency is located in Kyiv, Ukraine. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Keysborough, Australia
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Digifix (Pvt) Ltd is a Keysborough, Australia-based Digital Strategy company. Established in 2017, the team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New Delhi, India
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Web design company Msinterface Technologies Pvt. Ltd. Is in New Delhi, India. They specialize in Web Design and Web Development.
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UndisclosedUndisclosed2 - 9
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Digital Avenue is a social media marketing agency founded in 2023. The small team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Parets del Vallès, Spain
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Small web development company SANTACONCHA, is in Parets del Vallès, Spain. The team provides Web Development and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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In Noida, India, Knit Infosys is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49New Delhi, India
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Launched in 2018, Prabisha Consulting Limited is an Advertising company. Located in London, England and New Delhi, India, the team provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9Bengaluru, India
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See all 2 projectsBest Digital Marketing Agency offers a comprehensive range of services including search engine optimization, Google Ads, and social media marketing, with a strong focus on PPC and CPC strategies. Feedback highlights their exceptional project management, timely delivery, and effective marketing strategies, leading to impressive ROI outcomes and high client satisfaction.
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$1,000+Undisclosed2 - 9Madhapur, India
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See all 1 projectsAll DGM Solutions |digital marketing| SEO,SMM & PPC services offers comprehensive digital marketing services, including email newsletters and advertising plans, aimed at enhancing brand exposure and sales. Overall, reviews highlight their commitment, enthusiasm, patience, and professionalism, with clients reporting significant increases in sales and broad audience engagement.
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$1,000+Undisclosed2 - 9Patna, India
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See all 1 projectsENSETT is digital marketing agency with a vision to enable people and provide a quality digital and web services. We are based in Patna, India. We dish out the best quality services such as SEO,
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$1,000+$100 - $149 / hr2 - 9Calgary, Canada
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Vox Digital, a SEO agency, is based in Calgary, Canada. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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A.T.G. Photography & Marketing is a social media marketing agency. Their small team is based in Baton Rouge, Louisiana. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9West Des Moines, IA
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SLIM marketing is a social media marketing agency. The agency is located in West Des Moines, Iowa. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
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East Coast Advertising, Inc. Is a web design agency. The team focuses on Web Design and Search Engine Optimization, and the agency is in Washington, District of Columbia.
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$1,000+Undisclosed2 - 9Toronto, Canada
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DigitalLAB of UWe is a small media planning & buying company headquartered in Toronto, Canada. Their services include Media Planning & Buying and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9london, England
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Ima6ine Ltd is a video production agency in london, England. Their services include Video Production and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Complete SEO Solution is a SEO company. The New Delhi, India-based firm was founded in 2007. Their services include Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Sterling Heights, MI
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Timelinepages LLC is a Sterling Heights, Michigan-based SEO company. Established in 2002, the team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Lancaster, SC
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Based in Lancaster, South Carolina, Paton Digital is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Mumbai, India
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Web Designer India is an user experience design company. Established in 2010, their team specializes in UX/UI Design and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
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Digit Mint - Best Seo Agency in Delhi is a small social media marketing firm. Established in 2020, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Dhaka, Bangladesh
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Established in 2019, Digital Dimension is a small Dhaka, Bangladesh-based SEO company. Their team focuses on Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr2 - 9Navi Mumbai, India
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Right Signal is a branding company founded in 2019. Their team specializes in Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Acero, England
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Convert Digital, a Digital Strategy company, is located in Acero, England. They focus on Digital Strategy and Search Engine Optimization and were established in 2019.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.