Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed10 - 49Buffalo, NY
Services provided
OnPoint Management Group is a small Sales Outsourcing company. Launched in 2018, the team offers Sales Outsourcing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Digital WOM Services (OPC) Pvt Ltd, a Digital Strategy company, is based in Visakhapatnam, India. They offer Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Web design agency The Brand Odyssey is located in Pune, India and Dubai, United Arab Emirates. They focus on Web Design and Social Media Marketing and were established in 2020.
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$1,000+$25 - $49 / hr10 - 49
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Think United Services is a branding company. Their team is located in Surrey, Canada and Surrey, Canada. The firm focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2018, Digidotes is a SEO services firm. The small team offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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SEO company NeXT Digital Web is based in Kolkata, India and Midnapore, India. They offer Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
360 L & G Software LLC is a social media marketing firm. Launched in 2020, the agency specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
TrafiCloud LLP, a small SEO company, is headquartered in Gurugram, India. The team focuses on Search Engine Optimization and Web Development.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Established in 2014, BetaTest Solutions is a custom software development firm. Their team focuses on Custom Software Development and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 401 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. With over 90% of reviews praising their expertise, impressive project management, and ability to enhance lead quality and conversions, they consistently achieve and surpass KPIs. Clients appreciate their strategic approach, timely delivery, and cost-efficient solutions, with 85% highlighting their proactive communication and innovation in online ad campaigns.
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$25,000+$100 - $149 / hr10 - 49
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Workshop Orange is a Digital Strategy company. They are based in Cheyenne, Wyoming and London, England, and their services include Digital Strategy and UX/UI Design.
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UndisclosedUndisclosed10 - 49
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Geeks Worldwide Solutions is a media planning & buying company. The team offers Media Planning & Buying and Digital Strategy, and the company is located in.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$1,000+$50 - $99 / hr10 - 49Cape Town, South Africa
Services provided
Based in Cape Town, South Africa and Durban, South Africa, RAS Digital Marketing is an Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49
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Assets4you, an Advertising company, is based in Sahibzada Ajit Singh Nagar, India. They provide Advertising and Branding and were established in 2020.
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UndisclosedUndisclosed10 - 49Hisar, India
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DishaLive Web Design and Solutions, an Email Marketing company, was launched in 2016. They provides Email Marketing and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49Ghaziabad, India
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Digics Private Limited is a Ghaziabad, India-based Digital Strategy company. The team focuses on Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Lagos, Nigeria
Services provided
Uppermarksolutions.com is a branding company. The team offers Branding and Social Media Marketing, and the firm is located in Lagos, Nigeria.
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$5,000+$25 - $49 / hr10 - 49Hosur, India
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Established in 2021, Esbey Technology is a social media marketing firm. The small team provides Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49
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Launched in 2020, Margetc is a branding company. Based in Bogotá, Colombia, the team focuses on Branding and Social Media Marketing.
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$1,000+Undisclosed10 - 49Deerfield Beach, FL
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Brandstar Digital is a Marketing Strategy company launched in 2019. The team provides Marketing Strategy and Social Media Marketing and is in Deerfield Beach, Florida.
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$5,000+$25 - $49 / hr10 - 49Bengaluru, India
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Zeppstr is a SEO agency. Their team is based in Bengaluru, India. The firm provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Launched in 2022, Dixit Global Tech IT Solutions Private Limited is a website development company. Their team specializes in Web Development and Mobile App Development.
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Undisclosed$25 - $49 / hr10 - 49
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Tenfolds Media is an e-commerce development company. Founded in 2018, the team offers E-Commerce Development and Social Media Marketing. The firm is located in Fulwood, England.
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$1,000+$25 - $49 / hr10 - 49
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Social media marketing firm Grm Bpo provides Social Media Marketing and Content Marketing. They were launched in 2021.
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$1,000+$50 - $99 / hr10 - 49Zirakpur, India
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Digital marketing services zirakpur | vR Web Studios is a pay per click company. They are in Zirakpur, India, and their services include Pay Per Click and Web Development.
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$1,000+$25 - $49 / hr10 - 49
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Brand Jini, a web design company, is based in Valley Stream, New York. They offer Web Design and Mobile App Development.
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$1,000+$50 - $99 / hr10 - 49Bhubaneswar, India
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Established in 2023, Clonixtech is a small Bhubaneswar, India-based SEO services firm. Their services include Search Engine Optimization and UX/UI Design.
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$1,000+< $25 / hr10 - 49Wellard, Australia
Services provided
Based in Wellard, Australia, NX Marketing is a Digital Strategy company. The team focuses on Digital Strategy and Graphic Design.
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$1,000+$100 - $149 / hr10 - 49Alexandria, VA
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Located in Alexandria, Virginia, Codmist is a small SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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SummitBound Marketing is a Marketing Strategy company. The team specializes in Marketing Strategy and Web Design and is based in Toronto, Canada.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
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DigitalOpeners is a social media marketing company. They are headquartered in Jaipur, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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Launched in 2007, Aeon Web Technology is a small Ahmedabad, India-based web development firm. Their team offers Web Development and Mobile App Development.
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$5,000+$200 - $300 / hr10 - 49
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Estudio Montenegro is an Advertising company. Their small team of employees is in Miami, Florida and Ciudad de Guatemala, Guatemala. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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Greenbucks Global, a SEO services firm, is based in Ahmedabad, India. Launched in 2022, the team offers Search Engine Optimization and Back Office Outsourcing.
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$1,000+$25 - $49 / hr10 - 49
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Ronel Agency is a branding agency established in 2011. The company offers Branding and Marketing Strategy, and is small.
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$5,000+$50 - $99 / hr10 - 49
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Magic Pencil India is a small Advertising company launched in 2018. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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Software development firm I Creators solutions is based in Ahmedabad, India. Their services include Custom Software Development and Web Development.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
MageBytes PVT LTD, a SEO agency, is based in Noida, India. Their services include Search Engine Optimization and Web Development.
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$1,000+< $25 / hr10 - 49Ras Al-Khaimah, United Arab Emirates
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Stratagem agencey, a branding company, was launched in 2022. The company focuses on Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Kondapur, India
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Established in 2021, Thrivom is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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KandraDigital Marketing Solutions Pvt Ltd is a branding agency established in 2018. Based in Bengaluru, India, the team focuses on Branding and Social Media Marketing.
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$25,000+$300+ / hr10 - 49Noida, India
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Branding company Global IT Sources is based in Noida, India and Noida, India. They specialize in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Chandigarh, India
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Based in Chandigarh, India, Grid Advertising Agency is an Advertising company. They focus on Advertising and Branding.
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Undisclosed< $25 / hr10 - 49Darjeeling, India
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Brand Sewa is a web design company located in Darjeeling, India. The team focuses on Web Design and E-Commerce Development.
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$1,000+$50 - $99 / hr10 - 49Brick Township, NJ
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Launched in 2020, Rewokers Advertising is a small web design agency. Their team offers Web Design and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49
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ROI Society is a small Advertising company. Launched in 2016, the team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Khordha, India
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Headquartered in Khordha, India, Stellar Digital Lab is a social media marketing company. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Rădăuți, Romania
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Website development firm AlgoMediaSOFT Services is in Rădăuți, Romania. Their services include Web Development and Web Design.
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UndisclosedUndisclosed10 - 49Indore, India
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Digital Fox Solutions is an Indore, India-based branding agency. The team focuses on Branding and Email Marketing.
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$10,000+$300+ / hr10 - 49North Vancouver, Canada
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Concord Media is a branding firm. They are headquartered in North Vancouver, Canada, and their services include Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr10 - 49Brantford, Canada
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In Motion Brands is a social media marketing firm founded in 2018. The firm offers Social Media Marketing and Content Marketing, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.