Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Weblogging is an e-commerce development company. They are in Taviano, Italy, and their services include E-Commerce Development and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Palestine, TX
Services provided
See all 1 projectsQuick Strike Media is a results driven digital marketing agency specializing in SEO, AI powered optimization, website development, and performance advertising for businesses that demand measurable
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr10 - 49Phoenix, AZ
Services provided
Founded in 2013, V Digital Services is a small Advertising company. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Campaign Creators is a SEO services firm. The San Diego, California-based team focuses on Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49London, England
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DubSEO is a SEO company. In London, England, the agency was established in 2012. Their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Halifax, Canada
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Kula Partners is a Digital Strategy company. They specialize in Digital Strategy and Marketing Strategy and were launched in 2004. The agency is headquartered in Halifax, Canada.
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$25,000+$50 - $99 / hr10 - 49London, England
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Bing Digital is an UX company established in 1999. Their team focuses on UX/UI Design and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed10 - 49Calgary, Canada
Services provided
Instalogic is an Advertising company. Their team is in Calgary, Canada and specializes in Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Dundee, Scotland
Services provided
Blue2 Digital is a web design company founded in 1987. The company specializes in Web Design and Web Development, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$10,000+$150 - $199 / hr10 - 49Derby, England
Services provided
Launched in 2004, JDR Group is an Advertising company. The company provides Advertising and Marketing Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49
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Ib3 Limited, a web development company, was founded in 1999. Headquartered in Tonbridge, England, the team focuses on Web Development and Advertising.
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$1,000+Undisclosed10 - 49Huddersfield, England
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Attercopia is a web design agency. They are headquartered in Huddersfield, England and have small team of experts. Their services include Web Design and Web Development.
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$5,000+$150 - $199 / hr10 - 49Sydney, Australia
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Castleford Media Pty Limited is a Content Marketing company launched in 2010. In Sydney, Australia and Melbourne, Australia, the team specializes in Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Gillitts, South Africa
Services provided
DigitLab is a branding firm launched in 2011. Headquartered in Gillitts, South Africa, the team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Equinet Academy is an Advertising company. Their small team is in Singapore, Singapore. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Gladiator Law Marketing, a small SEO services firm, is located in Richmond, Kentucky. The team provides Search Engine Optimization and Web Design.
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$10,000+$200 - $300 / hr10 - 49Alexandria, Australia
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Located in Alexandria, Australia, Step Change is an Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Lviv, Ukraine
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Conversion Optimization company Lemarbet is based in Lviv, Ukraine. Founded in 2015, the team specializes in Conversion Optimization and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Michigan City, IN
Services provided
Tempesta Media is a Marketing Strategy company. Located in Michigan City, Indiana, the company was launched in 2011. Their team specializes in Marketing Strategy and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Bengaluru, India
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DigiMark Agency - SEO Company in Bangalore is a small Bengaluru, India-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Kolkata, India
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Launched in 2011, Seven Boats Info-System Private Limited is a branding firm. The small team provides Branding and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Bologna, Italy
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Application development firm Neting Srl is based in Bologna, Italy. The team offers Mobile App Development and Web Development.
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$1,000+< $25 / hr10 - 49
Services provided
Headquartered in Delhi, India, Compare SEO is a SEO services firm. They focus on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Upgraded.id is a Digital Strategy company. In Surabaya, Indonesia, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Buenos Aires, Argentina
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Multiclics is a Conversion Optimization company. Founded in 2015, the company is based in Buenos Aires, Argentina. Their services include Conversion Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49
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Managing SEO, a SEO services firm, was established in 2019. The agency offers Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
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Techimply is a social media marketing firm. Launched in 2019, the agency is located in Ahmedabad, India. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Awrange Digital Solutions is a branding company established in 2017. The team focuses on Branding and Social Media Marketing and is based in.
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UndisclosedUndisclosed10 - 49
Services provided
Sequence is an Advertising company. The agency is in Toronto, Canada. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
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Global Marketing Ranking is a branding agency. Their small team of employees is located in London, England. Their team offers Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Enhance Media is an Other Digital Marketing company. Their small team is headquartered in. Their services include Other Digital Marketing and Market Research.
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UndisclosedUndisclosed10 - 49
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Astha Technologies is a web development company. Based in Noida, India, the agency was founded in 2017. Their team specializes in Web Development and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Windsor, CA
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Founded in 2018, VTraffic.io is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Vila Rosalia, Brazil
Services provided
In Vila Rosalia, Brazil, Quality SMI is a small SEO company. The team provides Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hrFreelancer
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Website development company Code Matchup is located in Chatham, England. Established in 2023, the team specializes in Web Development and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancer
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WebForge Studio is a web design agency. Their small team is in Warszawa, Poland. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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PMCJAX Website Design and Internet Marketing, a web design company, is located in Jacksonville, Florida. They focus on Web Design and Search Engine Optimization and were established in 2005.
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$10,000+$100 - $149 / hr2 - 9Farsley, England
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SteadyGo is a web development firm. Established in 2012, the company is in Farsley, England. Their services include Web Development and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Phoenix, AZ
Services provided
Internet Marketing Team is a SEO agency. The small Phoenix, Arizona-based team provides Search Engine Optimization and Web Design. The agency was launched in 2012.
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$5,000+Undisclosed2 - 9Waterville, OH
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Interactive Design Solutions, a Digital Strategy company, is based in Waterville, Ohio. Founded in 2009, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
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Vertex Marketing Agency is a small Ottawa, Canada-based social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr2 - 9Hyderabad, India
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Ameya eMarketing Pvt Ltd is a Content Marketing company. The Hyderabad, India-based firm focuses on Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Eagleville, PA
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Views Digital Marketing is an Other Digital Marketing company. They offer Other Digital Marketing and Content Marketing and were established in 2002. The company is based in Eagleville,
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$1,000+< $25 / hr2 - 9Kochi, India
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Code 9 Technology is an e-commerce development company. They are located in Kochi, India and have small team. Their team provides E-Commerce Development and Web Design.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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See all 1 projectsBoostUp Ads specializes in lead generation and e-commerce SEO services, with a focus on helping businesses rank their websites on Google's first page. Overall, reviews highlight their professionalism, dedication, and effective strategies, with clients appreciating their supportive and organized project management approach.
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$1,000+< $25 / hr10 - 49Lucknow, India
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See all 1 projects" VinraTech A Unit Of Rbarn Soft LLP " is an online digital marketing, web development, and web designing company specializes in delivering their clients affordable, important IT &
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$250,000+$300+ / hr10 - 49
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To Let Digital Agency Ltd is a pay per click agency. Their small team of employees is headquartered in Nairobi, Kenya and Kenya. Their team focuses on Pay Per Click and Advertising.
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$5,000+$50 - $99 / hr10 - 49New Delhi, India
Services provided
SEO services firm Online SEO Services was established in 2010. The small team focuses on Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49Riyadh, Saudi Arabia
Services provided
GrueBleen Creative Club, a Content Marketing company, is based in Riyadh, Saudi Arabia. They specialize in Content Marketing and Conversion Optimization and were launched in 2015.
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UndisclosedUndisclosed10 - 49Navi Mumbai, India
Services provided
TG Connect Media Services, a small Email Marketing company, is in Navi Mumbai, India. Their services include Email Marketing and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.