Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+< $25 / hr2 - 9
Services provided
Luxe Lynda is an Erode, India-based social media marketing company. They specialize in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9North Shields, England
Services provided
Envirorank is a web design agency. The agency is located in North Shields, England. Their team offers Web Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$50 - $99 / hr2 - 9Tampa, FL
Services provided
Mint Sparks, LLC is a web design company. They offer Web Design and Web Development and were established in 2015.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Big Orange Planet is a branding agency launched in 2002. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Innerwork Solutions Pvt. Ltd., an app development company, was founded in 2019. In Bengaluru, India, the team offers Mobile App Development and Content Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Pace Global is a branding company. In Pakistan, their midsize team offers Branding and Marketing Strategy. The firm was founded in 2022.
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$1,000+Undisclosed2 - 9Singapore, Singapore
Services provided
SEO agency AI WISE (Singapore) was launched in 2025. The agency focuses on Search Engine Optimization and Video Production, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed2 - 9Kyiv, Ukraine
Services provided
See all 1 projectsPerfect SEO offers B2B SEO marketing services, focusing on improving site performance through search engine optimization. Reviews highlight their integrated, result-oriented approach, leading to significant increases in site traffic. Clients appreciate their effective project management and detailed technical analysis, with no major areas for improvement noted.
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$1,000+$200 - $300 / hr2 - 9
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Established in 2015, realandworks.com is a SEO agency. Based in South Africa, the team provides Search Engine Optimization and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$50 - $99 / hr2 - 9Randburg, South Africa
Services provided
Google Ads Agency - XGrowth is a small Conversion Optimization company located in Randburg, South Africa and Johannesburg, South Africa. The team provides Conversion Optimization and Digital
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$100,000+< $25 / hr2 - 9Pantoja, Dominican Republic
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MenteSEO - Marketing Agency is a small SEO services firm established in 2020. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Oceanside, CA
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Bryte Marketing is a social media marketing firm. Established in 2020, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
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See all 1 projectsBusiness Consulting Group offers services in website development, SEO, social media marketing, and graphic design. The reviews highlight their ability to enhance digital presence through strategic and creative execution, with exceptional project management and effective communication. Clients commend their proactive approach, timely delivery, and alignment with business needs, resulting in significant improvements in brand awareness and client engagement.
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$1,000+$100 - $149 / hr10 - 49Union City, CA
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Social media marketing company AI Source Hub was launched in 2022. The small team focuses on Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr50 - 249Princeton, TX
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Based in Princeton, Texas, First Notch Tech is a midsize SEO services firm. The team offers Search Engine Optimization and Affiliate Marketing.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsMegatask web specializes in digital marketing services, particularly SEO, and demonstrates a deep understanding of the digital landscape. Clients consistently praise their expertise, professionalism, attention to detail, and commitment to client success, citing timely delivery of results and strong alignment with business goals.
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UndisclosedUndisclosed50 - 249Bengaluru, India
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Advertising company Autumn Worldwide was founded in 2005. The midsize team specializes in Advertising and Digital Strategy.
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Undisclosed$100 - $149 / hr50 - 249Melbourne, Australia
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AppsCore is a Digital Strategy company. They were established in 2009 and focus on Digital Strategy and Mobile App Development.
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$5,000+$150 - $199 / hr50 - 249West Hollywood, CA
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BrightHaus is a branding company. Their midsize team is located in West Hollywood, California and San Diego, California. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249Orlando, FL
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&Barr is an Advertising company. The Orlando, Florida-based firm focuses on Advertising and Market Research.
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$10,000+$150 - $199 / hr50 - 249Newcastle, Northern Ireland
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Based in Newcastle, Northern Ireland and Toronto, Canada, ramarketing is a midsize PR company. The team focuses on Public Relations and Web Design.
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$10,000+$150 - $199 / hr50 - 249Dorset, England
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Salad is a midsize Dorset, England-based branding company. The team offers Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249Dundee, Scotland
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Mtc., a web design company, is located in Dundee, Scotland and Edinburgh, Scotland. They provide Web Design and E-Commerce Development and were launched in 1999.
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$25,000+$150 - $199 / hr50 - 249London, England
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Ledger Bennett is a branding company. The London, England-based team specializes in Branding and Marketing Strategy.
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$5,000+Undisclosed50 - 249London, England
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Push is a midsize London, England-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Park City, UT
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Email Marketing company INFLUX Marketing was founded in 2014. Headquartered in Park City, Utah, the team offers Email Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Kansas City, MO
Services provided
Launched in 2001, ER Marketing is a midsize SEO company located in Kansas City, Missouri and. Their team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Birmingham, England
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WAA Chosen, a midsize public relations company, is based in Birmingham, England. The team specializes in Public Relations and Advertising.
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$5,000+Undisclosed50 - 249New York, NY
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Founded in 2001, Media Kitchen is a midsize New York, New York-based media planning and buying agency. Their team offers Media Planning & Buying and Advertising.
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$1,000+$100 - $149 / hr50 - 249Louisville, KY
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(human)x , a Leap Group Co. Is an IT managed services company. Founded in 1999, the agency is in Louisville, Kentucky and Cincinnati, Ohio. Their services include IT managed services and Web Design.
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$5,000+$50 - $99 / hr50 - 249El Paso, TX
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Spectrum Technologies is a SEO company. The midsize El Paso, Texas-based team provides Search Engine Optimization and IT managed services. The firm was launched in 1911.
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$5,000+$100 - $149 / hr50 - 249Columbia, MD
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TSL Marketing is a SEO company launched in 1999. The team provides Search Engine Optimization and Web Design and is located in Columbia, Maryland and Pune, India.
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$10,000+$100 - $149 / hr50 - 249Paris, France
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Biborg is an Advertising company. They are based in Paris, France, and their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerAustin, TX
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Elite Legal Marketing is a Digital Strategy company founded in 2016. The company provides Digital Strategy and Public Relations.
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$1,000+$25 - $49 / hr50 - 249Thane, India
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Webtraffic Agency is a SEO services firm. Launched in 2016, the firm specializes in Search Engine Optimization and Content Marketing.
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$1,000+Undisclosed50 - 249Lake Forest, CA
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Incredible Marketing is an user experience agency. They are in Lake Forest, California and Las Vegas, Nevada and have midsize team. Their team focuses on UX/UI Design and Content Marketing.
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UndisclosedUndisclosed50 - 249El Segundo, CA
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ConsumerTrack, Inc., an Advertising company, was launched in 2004. The team offers Advertising and Branding and is based in El Segundo, California and Charlotte, North Carolina.
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$5,000+Undisclosed50 - 249Los Angeles, CA
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Founded in 2017, Darkroom is a midsize Los Angeles, California-based branding firm. Their services include Branding and Conversion Optimization.
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$5,000+$50 - $99 / hr50 - 249Dubai, United Arab Emirates
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SEO Company Dubai is a SEO services firm. Based in Dubai, United Arab Emirates, their midsize team provides Search Engine Optimization and Advertising. The agency was launched in 2000.
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$1,000+$50 - $99 / hr50 - 249Mumbai, India
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Founded in 2013, Liqvd Asia is a SEO company. The company offers Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
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XplorMedia is a SEO company. The midsize Delhi, India-based team offers Search Engine Optimization and Social Media Marketing. The company was founded in 2012.
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$1,000+$25 - $49 / hr50 - 249Largo, FL
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Web development firm Autoxloo provides Web Development and Custom Software Development. They are headquartered in Largo, Florida.
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$1,000+< $25 / hr50 - 249
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TK Digitals, a branding company, was launched in 2016. They specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Medical Web Experts is a midsize branding agency. Launched in 2003, the team provides Branding and Other Marketing.
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UndisclosedUndisclosed50 - 249
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Midsize branding agency Harmonic Egg, is based in Broomfield, Colorado. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
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Growth99 is a midsize Marketing Strategy company headquartered in Salt Lake City, Utah. The team offers Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed50 - 249West Leederville, Australia
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Smile Marketing, a web design agency, was founded in 2015. The agency provides Web Design and Digital Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249Harrisburg, PA
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SEO company Web 2.0 Ranker is headquartered in Harrisburg, Pennsylvania. They provide Search Engine Optimization and Market Research.
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UndisclosedUndisclosed50 - 249Miami, FL
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Web design agency Web Creation Design was founded in 2014. The firm provides Web Design and Web Development.
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Undisclosed$25 - $49 / hrFreelancer
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Digital Strategy company Usama Imtiaz was established in 2022. The small team focuses on Digital Strategy and Social Media Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.