Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed250 - 999New York, NY
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Established in 2018, Atypical Digital is a midsize Content Marketing company. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed250 - 999Lancaster, PA
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LNP Media Group is a midsize Advertising company in Lancaster, Pennsylvania. The team focuses on Advertising and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed250 - 999Leipzig, Germany
Services provided
RegioHelden (Ströer Online Marketing), a Digital Strategy company, is headquartered in Leipzig, Germany. The team focuses on Digital Strategy and Mobile App Development.
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UndisclosedUndisclosed250 - 999Stuttgart, Germany
Services provided
Hurra.com™ is an Advertising company. Headquartered in Stuttgart, Germany, the company offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Charlotte, NC
Services provided
Advertising company Bahakel Digital is based in Charlotte, North Carolina and Columbia, South Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Toronto, Canada
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Amaze Systems is a social media marketing agency. Their team is located in Toronto, Canada and specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed250 - 999London, England
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MG OMD is a media planning and buying company. The London, England-based agency was founded in 1990. Their services include Media Planning & Buying and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed250 - 999Wilmington, DE
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Burloak Consulting, a Digital Strategy company, is headquartered in Wilmington, Delaware and Calgary, Canada. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed250 - 999London, England
Services provided
Lolly.com, a social media marketing agency, is headquartered in London, England and New York, New York. Their services include Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed250 - 999San Francisco, CA
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Sojern is an Advertising company. Launched in 2007, the agency is based in San Francisco, California and Dublin, Ireland. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999San Mateo, CA
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Social media marketing agency Rakuten Advertising was launched in 1996. Based in San Mateo, California and City of London, England, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed250 - 999San Francisco, CA
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WideOrbit is a midsize Advertising company in San Francisco, California and City of London, England. The team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Carson City, NV
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Swift Local Solutions is a public relations company. Established in 1975, the team focuses on Public Relations and Social Media Marketing. The firm is located in Carson City, Nevada.
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UndisclosedUndisclosed250 - 999Plano, TX
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SPAR Information Systems LLC is an Email Marketing company. The midsize Plano, Texas-based team provides Email Marketing and Pay Per Click. The firm was founded in 2012.
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UndisclosedUndisclosed250 - 999Austin, TX
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Olly Olly is a SEO agency based in Austin, Texas and Charlotte, North Carolina. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Colorado Springs, CO
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Streiff Marketing | Intero Digital is a SEO company. Founded in 2007, the company specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed250 - 999Sheridan, WY
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Founded in 2016, Integro Softwares Inc is a midsize pay per click company headquartered in Sheridan, Wyoming and Colwood, Canada. Their team offers Pay Per Click and Mobile App Development.
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UndisclosedUndisclosed250 - 999Maidstone, England
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Automotive Transformation Group is a SEO services firm. Their midsize team is in Maidstone, England. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed250 - 999Saskatoon, Canada
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Founded in 2023, Harvard Excelerate, a midsize social media marketing company, is located in Saskatoon, Canada and Regina, Canada. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed250 - 999Dublin, Ireland
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SEO agency WHY Global Services was established in 2009. Headquartered in Dublin, Ireland and Clifton upon Dunsmore, England, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed250 - 999Frisco, TX
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Elixirr Digital is a midsize social media marketing firm in Frisco, Texas and Colchester, England. The team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed250 - 999Budapest, Hungary
Services provided
Mito Group, a branding firm, was established in 2008. The team specializes in Branding and Conversion Optimization and is in Budapest, Hungary.
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$5,000+$25 - $49 / hr50 - 249
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Launched in 2022, TempeBizz is a midsize Tempe, Arizona-based software development firm. Their team provides Custom Software Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Wattle Grove, Australia
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Windpixel is a branding agency. Their team is based in Wattle Grove, Australia. The company focuses on Branding and Digital Strategy.
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UndisclosedUndisclosedFreelancerDublin, Ireland
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The Marketing Consultant, an Advertising company, was established in 2019. The firm provides Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Jeffersonville, IN
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LeadJenn Marketing is a Digital Strategy company launched in 2019. The small team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
See all 3 projectsTech Old Hand offers services in website development, logo design, social media management, and SEO. Reviews consistently highlight the company’s professionalism, timely delivery, and effective communication. Clients commend their ability to integrate design and functionality seamlessly, though some suggest more frequent updates during projects. Overall, Tech Old Hand is noted for providing good value for cost and achieving measurable results.
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$1,000+$25 - $49 / hr10 - 49Elmsford, NY
Services provided
See all 1 projectsFirst Digital Agency offers specialized SEO and digital marketing services, focusing on growing clients’ online presence on Google and social media. Reviews highlight the agency's dedication, effective communication, and ability to deliver quality results promptly, with clients noting significant increases in website sales and overall satisfaction with their performance.
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Undisclosed$25 - $49 / hr10 - 49
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See all 1 projectsVanissa Digital Transformation Company that specializes in helping businesses transform their operations and processes through the use of digital technologies. This may include areas such as
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Undisclosed< $25 / hr10 - 49Southampton, England
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See all 1 projectsMeet The Nexus IT! We started in 2023 and are experts in digital marketing, which means we help businesses grow a lot on the internet. Ever heard of SEO, SMM, PPC, Website Design, and Social Media
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$1,000+$50 - $99 / hr2 - 9Coconut Creek, FL
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Website development company RKA Consulting was founded in 2017. The company provides Web Development and Email Marketing.
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$1,000+< $25 / hr2 - 9Colombo, Sri Lanka
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Social media marketing firm Hit Media is in Colombo, Sri Lanka. They provide Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9London, England
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Business Startup Services, a SEO services firm, was launched in 2019. The company offers Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9London, England
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GD Canvas is a small London, England-based website development company. The team focuses on Web Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Côte Saint-Luc, Canada
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LiteHub Canada is a social media marketing company. The Côte Saint-Luc, Canada-based team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49High Wycombe, England
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Boost Pixel is a social media marketing company. They were established in 2024 and focus on Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Oblivio Agency is an Austin, Texas-based social media marketing company. They focus on Social Media Marketing and Conversion Optimization and were founded in 2022.
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$1,000+< $25 / hr2 - 9
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Real Results Agency (RRA) is an Email Marketing company based in Ho Chi Minh City, Vietnam. Their services include Email Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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India Digital Agency, a small social media marketing agency, is in Noida, India. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancerKulim, Malaysia
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SEO company Ismail Hossain is located in Kulim, Malaysia. Founded in 2020, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hrFreelancerHooghly, India
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Launched in 2020, Souvick Nandi Digital Marketing Agency, a small Digital Strategy company, is in Hooghly, India. Their team specializes in Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Boulder, CO
Services provided
In Boulder, Colorado, Room 214 is a small Marketing Strategy company. Their services include Marketing Strategy and Digital Strategy.
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$75,000+Undisclosed10 - 49Charlotte, NC
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UNION is a Content Marketing company. They are located in Charlotte, North Carolina and have small team. They offer Content Marketing and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49Bradford, PA
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Protocol 80 Inc., a web design company, was founded in 2002. The team focuses on Web Design and Web Development.
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$1,000+$100 - $149 / hr10 - 49Manchester, England
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Digital Media Stream is a small Digital Strategy company. They provide Digital Strategy and Content Marketing and were launched in 2011.
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$5,000+$100 - $149 / hr10 - 49Montréal, Canada
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Blind Ferret, an Advertising company, is based in Montréal, Canada. Launched in 2005, the team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Bristol, England
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Conscious Solutions Ltd, a small SEO services firm, is based in Bristol, England. The team specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Campinas, Brazil
Services provided
Launched in 1999, Webcompany Digital Agency is a Digital Strategy company. The firm focuses on Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49West Palm Beach, FL
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Launched in 2004, THAT Agency is a small social media marketing firm. Their team offers Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49London, England
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Marketing Strategy company BookMachine Creative Agency was founded in 2017. The team specializes in Marketing Strategy and Event Marketing and is based in London, England.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.