Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Pivot Creative Media is a LaSalle, Canada-based SEO company. They offer Search Engine Optimization and Web Development.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Established in 2022, Mirakii Consulting is a small web development company. Their services include Web Development and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Web design company Rausch Media: Agentur für Webdesign und SEO is headquartered in Bexbach, Germany. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
FLYHIGH DIGITAL MARKETING AGENCY, a social media marketing company, was established in 2024. Based in , the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Kirkwood, MO
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Established in 2019, Arrows Up is a Conversion Optimization company. The firm focuses on Conversion Optimization and Search Engine Optimization, and is small.
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Undisclosed$25 - $49 / hr2 - 9
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Established in 2022, Electrician Marketing Agency, a small SEO services firm, is in Sheridan, Wyoming. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Orlando, FL
Services provided
Majestic Digital Marketing Agency is a SEO company. Established in 2019, the company is in Orlando, Florida. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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UndisclosedUndisclosed2 - 9Carmel, IN
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Bohu Digital is a Digital Strategy company. Their small team is located in Carmel, Indiana. Their services include Digital Strategy and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Cardiff, Wales
Services provided
SEO services firm SEO Agency Cardiff is based in Cardiff, Wales. They focus on Search Engine Optimization and Pay Per Click and were founded in 2024.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. With a 100% positive feedback rate across reviews, clients consistently praise their expertise, proactive project management, and ability to increase conversions while reducing costs, such as a 25% reduction in cost per conversion for one client. Their adept handling of online ad campaigns and paid media efforts has led to significant improvements in lead quality and return on advertising spend for diverse businesses.
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$1,000+< $25 / hr2 - 9
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Founded in 2021, GODX MEDIA PRIVATE LIMITED is a Conversion Optimization company. The team provides Conversion Optimization and Social Media Marketing and is headquartered in Delhi, India.
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$1,000+$100 - $149 / hr2 - 9Mumbai, India
Services provided
Launched in 2019, EXSITEMENT, a small branding agency, is in Mumbai, India. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Launched in 2022, RevolveRise is a Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Costa Mesa, CA
Services provided
Located in Costa Mesa, California, GDM Creators is a branding firm. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Branch Marketing is a web design agency. The agency is in St. Catharines, Canada. Their team specializes in Web Design and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Information sandy is a Content Marketing company. The team is located in Chandigarh, India and Chandigarh, India, and their services include Content Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Established in 2024, Digital Mili is a social media marketing agency. The company provides Social Media Marketing and Conversion Optimization, and is small.
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Undisclosed$100 - $149 / hr2 - 9
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Bluewebshop, a SEO services firm, is based in. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Brașov, Romania
Services provided
Freeline Design, a small Content Marketing company, is headquartered in Brașov, Romania. The team offers Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Meraki digi studios, a SEO agency, was launched in 2019. The company specializes in Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr2 - 9Laguna Beach, CA
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SDLT Digital Marketing is a social media marketing company. The Laguna Beach, California-based team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Branding agency Apps Guru is located in Houston, Texas. Established in 2017, the team focuses on Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Lewiston, NY
Services provided
Alpha Align Agency is a branding agency. The team is headquartered in Lewiston, New York, and their services include Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Cape Town, South Africa
Services provided
On The Run, a branding agency, was launched in 2018. The team specializes in Branding and Social Media Marketing and is located in Cape Town, South Africa.
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$1,000+$50 - $99 / hr2 - 9Edmonton, Canada
Services provided
360 Media Consulting, a social media marketing agency, was launched in 2019. The small team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Bountiful, UT
Services provided
Launched in 2023, Soren is a SEO agency. Their services include Search Engine Optimization and Branding.
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$1,000+< $25 / hr2 - 9Struer, Denmark
Services provided
Scandinavian Web Project is a small branding firm located in Struer, Denmark and București, Romania. Their services include Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Londonderry, Northern Ireland
Services provided
Small Content Marketing company Small Business Help Web Design, is based in Londonderry, Northern Ireland. The team offers Content Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Toronto, Canada
Services provided
PPC guru, a small Event Marketing company, is in Toronto, Canada. The team specializes in Event Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
In Pretoria, South Africa, Orcanically is a SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Alexandria, VA
Services provided
Social media marketing company Techneorb is in Alexandria, Virginia. They offer Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Nairobi, Kenya
Services provided
Afix Smart Web is a SEO company. They were launched in 2023, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Corpus Christi, TX
Services provided
Best Marketing is a Marketing Strategy company launched in 2014. The team focuses on Marketing Strategy and Search Engine Optimization and is in Corpus Christi, Texas.
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$1,000+$50 - $99 / hr2 - 9Birmingham, England
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Veon Media is a social media marketing agency. Their team is based in Birmingham, England. The agency focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9大同區, Taiwan
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HM和吉家行銷有限公司 is a branding company. The 大同區, Taiwan-based company was launched in 2024. Their team focuses on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Taipei, Taiwan
Services provided
Art of Next is a Digital Strategy company. Their small team is in Taipei, Taiwan and Redondo Beach, California and offers Digital Strategy and Social Media Marketing. The company was launched in
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Headquartered in Chicago, Illinois, SEOServices.io is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bedford, MA
Services provided
Digital Marketing All, a social media marketing company, was launched in 2019. The firm focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Un, India
Services provided
Based in Un, India, Aris Infotech is a social media marketing agency. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2024.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Agit is a Digital Strategy company. Founded in 2021, their team focuses on Digital Strategy and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Saskatoon, Canada
Services provided
Sojourn Digital, an Advertising company, was established in 2023. The small team specializes in Advertising and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Rangamati, Bangladesh
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Times IT is an Advertising company. Located in Rangamati, Bangladesh, their team focuses on Advertising and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Dubai, United Arab Emirates
Services provided
Based in Dubai, United Arab Emirates and London, England, One Avenue is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Sheffield, England
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Arise Hotel Marketing is a social media marketing agency. In Sheffield, England, their small team focuses on Social Media Marketing and Email Marketing. The company was launched in 2014.
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$1,000+$50 - $99 / hr2 - 9Lincoln, England
Services provided
Branding agency KEYQLIX was launched in 2023. The team offers Branding and Social Media Marketing and is located in Lincoln, England.
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UndisclosedUndisclosed2 - 9Salem, OR
Services provided
Root Pages, a social media marketing firm, is in Salem, Oregon. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Kozhikode, India
Services provided
Codigophase is a branding firm established in 2005. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Abhinav m is a SEO company located in Kozhikode, India and Koyilandy, India. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9București, Romania
Services provided
Webmania is a București, Romania-based PR company. They provide Public Relations and Social Media Marketing and were founded in 2023.
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$1,000+Undisclosed2 - 9Bristol, England
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Bright Sprout is a social media marketing company. The Bristol, England-based team offers Social Media Marketing and Content Marketing.
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$5,000+< $25 / hr2 - 9Surat, India
Services provided
GK Digital Marketing Agency is a small social media marketing company established in 2020. Their team focuses on Social Media Marketing and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.