Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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$5,000+< $25 / hr10 - 49Delhi, India
Services provided
App development firm Sevenstar Websolutions is located in Delhi, India. Their services include Mobile App Development and Web Development.
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$1,000+$25 - $49 / hr10 - 49Khanammet, India
Services provided
The Next Big Thing - Digital Marketing Agency is a small Content Marketing company founded in 2015. Their team focuses on Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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$10,000+$50 - $99 / hr10 - 49Dallas, TX
Services provided
Triad B2B Agency is a web design agency. In Dallas, Texas, their team specializes in Web Design and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Las Vegas, NV
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Geary Company Advertising is a small Las Vegas, Nevada-based PR agency. Their services include Public Relations and Web Development.
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$1,000+$100 - $149 / hr10 - 49Suwanee, GA
Services provided
BrightFire is a web design company. Their team is headquartered in Suwanee, Georgia and offers Web Design and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Comnio, a Content Marketing company, is based in Austin, Texas. Their services include Content Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Providence, RI
Services provided
Headquartered in Providence, Rhode Island, Trailblaze Marketing is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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$5,000+Undisclosed10 - 49Crystal Lake, IL
Services provided
5 Fold Agency is a Crystal Lake, Illinois-based web design agency. The team provides Web Design and Content Marketing.
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$1,000+< $25 / hr10 - 49دبي, United Arab Emirates
Services provided
Online Marketing, a SEO agency, was founded in 2020. The company offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. With a 100% positive feedback rate across reviews, clients consistently praise their expertise, proactive project management, and ability to increase conversions while reducing costs, such as a 25% reduction in cost per conversion for one client. Their adept handling of online ad campaigns and paid media efforts has led to significant improvements in lead quality and return on advertising spend for diverse businesses.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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SEO services firm Emet Digital is located in Los Angeles, California. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bellevue, KY
Services provided
Belltower Advertising is an Advertising company. They offer Advertising and Marketing Strategy and are in Bellevue, Kentucky.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$10,000+$200 - $300 / hr10 - 49San Francisco, CA
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Firebrand Communications is a Content Marketing company. Their team is based in San Francisco, California and offers Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Dayton, OH
Services provided
SEO company Wilderness Agency offers Search Engine Optimization and Pay Per Click. They were launched in 2016.
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$5,000+Undisclosed10 - 49Spokane Valley, WA
Services provided
Advertising company Brand It Advertising is in Spokane Valley, Washington. The team offers Advertising and Marketing Strategy.
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$25,000+$100 - $149 / hr10 - 49Ottawa, Canada
Services provided
Web design company Soshal provides Web Design and UX/UI Design. They are headquartered in Ottawa, Canada.
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UndisclosedUndisclosed10 - 49Rochester, NY
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J&E Media Corp is an Email Marketing company. Established in 2002, the agency is headquartered in Rochester, New York. Their team focuses on Email Marketing and Branding.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Marshall Advertising, a media planning and buying agency, is based in Tampa, Florida. Their services include Media Planning & Buying and Advertising.
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$100,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Exverus Media is a Los Angeles, California-based media planning and buying agency. They offer Media Planning & Buying and Conversion Optimization and were founded in 2012.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Digital Net India is a SEO agency. They are in Noida, India, and their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Liverpool, England
Services provided
DoLocal Ltd. Is a SEO company. Their small team of employees is located in Liverpool, England. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Waco, TX
Services provided
Busy Bee Media, Inc. Is a SEO agency. Founded in 2007, the agency is in Waco, Texas. Their team offers Search Engine Optimization and Graphic Design.
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UndisclosedUndisclosed10 - 49Timișoara, Romania
Services provided
EBIG, a branding firm, was established in 2005. They specializes in Branding and Media Planning & Buying.
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Undisclosed$100 - $149 / hr10 - 49København, Denmark
Services provided
Launched in 2015, Adtimize is an Email Marketing company. The team provides Email Marketing and Graphic Design.
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Undisclosed$150 - $199 / hr10 - 49Pontiac, MI
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Software development firm Geek Town USA was launched in 2014. In Pontiac, Michigan, the team focuses on Custom Software Development and Web Development.
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$10,000+$150 - $199 / hr10 - 49Wayne, PA
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Launched in 2004, Quattro is an Advertising company. Headquartered in Wayne, Pennsylvania, the team focuses on Advertising and Digital Strategy.
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$1,000+Undisclosed10 - 49Watthana, Thailand
Services provided
Vault Mark Co., Ltd., a small SEO services firm, is located in Watthana, Thailand. The team offers Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49Drummoyne, Australia
Services provided
O2 Digital Marketing is a social media marketing agency based in Drummoyne, Australia and Gurugram, India. Their services include Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Acton, MA
Services provided
RF Studio is a SEO company. Located in Acton, Massachusetts and Islamabad, Pakistan, the company was established in 2011. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
Located in Dallas, Texas, Phrasing is a Digital Strategy company. They specialize in Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
DEA.Amsterdam is a Marketing Strategy company. Their small team is located in Amsterdam, Netherlands and offers Marketing Strategy and Social Media Marketing. The agency was launched in 2017.
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$1,000+< $25 / hr10 - 49Lucknow, India
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Barrownz Pearl Web Pvt Ltd is a custom software development firm. The company is located in Lucknow, India. Their services include Custom Software Development and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
AceOne is a social media marketing agency. Based in Karachi, Pakistan, the team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Media Direction OMD Ukraine is a small PPC company founded in 2002. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49Leicester, England
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123 Ranking is a Digital Strategy company headquartered in Leicester, England. Launched in 2000, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Comfort Oni is an Apopka, Florida-based SEO services firm. They specialize in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49
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Growth Leaders Consulting, a social media marketing agency, was established in 2020. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49
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Think Web is a small SEO agency located in Delhi, India. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49New Delhi, India
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Founded in 2007, Finessse Interactive Solutions Pvt Ltd is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Top Rank Digital is a SEO agency. Founded in 2019, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49
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Founded in 2012, Attractive Web Solutions is a small India-based social media marketing agency. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Edmond, OK
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Fylo is a media planning & buying agency. Located in Edmond, Oklahoma, the company was established in 2000. Their services include Media Planning & Buying and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Lagos, Nigeria
Services provided
Zedi Africa is a public relations agency. Founded in 2022, the agency is located in Lagos, Nigeria. Their services include Public Relations and Content Marketing.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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Cybersecurity company Al Imtedad Electronics is in Dubai, United Arab Emirates. They specialize in Cybersecurity and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Sant Quirze del Vallès, Spain
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Based in Sant Quirze del Vallès, Spain, Limbic is a small Content Marketing company. The team focuses on Content Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Madison, WI
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Small social media marketing firm Shelley's Social Media, LLC, is in Madison, Wisconsin. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Meerut, India
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Headquartered in Meerut, India, Promtion Paradise is a branding firm. Launched in 2016, the team focuses on Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49Great Neck, NY
Services provided
Business Nucleus USA LLC is a small Marketing Strategy company founded in 2018. Their services include Marketing Strategy and Digital Strategy.
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$1,000+Undisclosed10 - 49
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Logo Design - Logoinn USA is an Email Marketing company. The team is located in Houston, Texas, and their services include Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Praha 9, Czech Republic
Services provided
Lead Magnet is a Praha 9, Czech Republic-based branding agency. The team offers Branding and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49New Delhi, India
Services provided
Techimpero is a social media marketing firm. The New Delhi, India-based agency provides Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.