Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed10 - 49Chennai, India
Services provided
Digital Strategy company RVM Digital is based in Chennai, India. Their services include Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed10 - 49
Services provided
Grey Matter, a small Marketing Strategy company, is in Cincinnati, Ohio. The team offers Marketing Strategy and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is a strategic digital advertising agency specializing in Pay-Per-Click Advertising and SEO. The company has received overwhelmingly positive feedback, with 100% of reviewers praising its ability to enhance lead generation and optimize Google Ads campaigns. Clients commend its professional project management and transparent communication, noting significant improvements in CPC and brand visibility.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2015, Stagean LLC is a SEO company. The small team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Founded in 2013, Rank NXT is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$200 - $300 / hr10 - 49Kochi, India
Services provided
Branding firm Zinai Digital was launched in 2000. The agency provides Branding and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Prague 6, Czech Republic
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EFFECTIVE ONLINE GROUP s.r.o. Is a Prague 6, Czech Republic-based PPC company. They offer Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Social media marketing firm Wbscruise was founded in 2020. The small team offers Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$1,000+$100 - $149 / hr10 - 49
Services provided
In Casper, Wyoming, Advance Amazon is a Marketing Strategy company. Their services include Marketing Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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AMZ Brand Manager is a small Advertising company located in New Brunswick, New Jersey. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 400 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. They are highly praised for their data-driven approach, with over 95% of reviews highlighting their effective communication and project management. Clients report significant improvements in conversion rates and cost efficiency, often mentioning their expertise in optimizing online ad campaigns and delivering desired outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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$1,000+< $25 / hr10 - 49Marina del Rey, CA
Services provided
Go Global Agency is a small branding firm established in 2017. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Increase Traffic Ltd is a SEO services firm. The company is headquartered in Haverfordwest, Wales. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 35 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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Undisclosed$50 - $99 / hr10 - 49Lahore, Pakistan
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Based in Lahore, Pakistan, Blue-IT Technologies is a small social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Pune, India
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Investronaut, a social media marketing agency, is based in Pune, India. Launched in 2012, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Delhi, India
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Web Info Care is a Digital Strategy company. Founded in 2021, the agency offers Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Chennai, India
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Small branding firm Kavinu Design Agency , is located in Chennai, India. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Vigorant is a social media marketing agency. They focus on Social Media Marketing and Email Marketing.
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$5,000+$50 - $99 / hr10 - 49Budapest, Hungary
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Content Marketing company Industrial Marketing offers Content Marketing and Search Engine Optimization. They were launched in 2020.
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Undisclosed< $25 / hr10 - 49Vancouver, Canada
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Big Internet Seller Services Inc is an Advertising company. Their small team is located in Vancouver, Canada and offers Advertising and Search Engine Optimization. The company was founded in 2012.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
Based in Delhi, India, Radian Marketing | SEO & GEO Agency is a social media marketing company. They focus on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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Connect Us Portal, a social media marketing agency, is in Dubai, United Arab Emirates. They provide Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
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SEO Circular is a social media marketing firm. Established in 2020, the team focuses on Social Media Marketing and Search Engine Optimization. The agency is located in New York, New York.
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UndisclosedUndisclosed10 - 49
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S2vinfotech, a small Marketing Strategy company, is based in Los Angeles,, California and los, California. The team offers Marketing Strategy and Social Media Marketing.
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$5,000+< $25 / hr10 - 49
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Founded in 2017, Andwepromote is a small New York, New York-based social media marketing agency. Their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Stockholm, Sweden
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Established in 2011, AdRelevance Sverige AB, a small social media marketing company, is headquartered in Stockholm, Sweden. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Chennai, India
Services provided
Trimonks is a social media marketing company. Established in 2020, the agency is in Chennai, India. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Caminha, Portugal
Services provided
Located in Caminha, Portugal, Pixel in Motion is a social media marketing firm. Launched in 2019, the team offers Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Houston, TX
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Buzz Digital Agency is a Marketing Strategy company established in 2020. Based in Houston, Texas, the team specializes in Marketing Strategy and Digital Strategy.
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$1,000+Undisclosed10 - 49Melbourne, Australia
Services provided
Social media marketing firm Optweb Digital was established in 2020. The small team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Roșu, Romania
Services provided
Rockada Marketing, an Advertising company, is headquartered in Roșu, Romania. Founded in 2018, the team provides Advertising and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49București, Romania
Services provided
▲ promocrat, a branding company, was founded in 2012. Headquartered in București, Romania, the team focuses on Branding and Marketing Strategy.
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$1,000+$200 - $300 / hr10 - 49London, England
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Mercātus, an Advertising company, offers Advertising and Content Marketing. The agency is in London, England.
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
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RekClick 360° Digital Marketing Agency is an Istanbul, Türkiye-based social media marketing firm. They provide Social Media Marketing and Search Engine Optimization.
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$10,000+$200 - $300 / hr10 - 49
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ClockworkWP is a SEO agency. The Atlanta, Georgia-based firm was established in 2015. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Animakermedia, a small SEO agency, is based in Sheridan, Wyoming. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Wand Weaver, a small SEO agency, is based in Faridabad, India and Faridabad, India. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Boulder, CO
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Bullzeri is a Marketing Strategy company. Launched in 2014, the team specializes in Marketing Strategy and Search Engine Optimization. The agency is based in Boulder, Colorado.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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Based in Noida, India, Next Business Media is a small branding company. Their services include Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Kathmandu, Nepal
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Creative Zinc, a branding firm, specializes in Branding and Content Marketing. The firm is based in Kathmandu, Nepal.
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$10,000+$25 - $49 / hr10 - 49
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K-3soft is a SEO company. Established in 2012, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Pune, India
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Wisecow Consultants, a small social media marketing company, is located in Pune, India and Pune, India. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Coimbatore, India
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Harvee Designs is a social media marketing company. In Coimbatore, India, the company was established in 2014. Their team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Richmond, TX
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Founded in 2022, Mave Business Solutions is a SEO agency. The agency offers Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Social media marketing company BoostMyRepair is located in Orlando, Florida. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Sharjah, United Arab Emirates
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Branding company BDF Media is headquartered in Sharjah, United Arab Emirates. They specialize in Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49
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In Agadir, Morocco, VIIX DIGITAL is a branding agency. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Mississauga, Canada
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AKB2 Small Business Marketing is a Mississauga, Canada-based Content Marketing company. They provide Content Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Dedote LLC - Digital Marketing and Web Design Agency is a SEO agency headquartered in Dubai, United Arab Emirates. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Prosper Media | Toronto Marketing Agency is a small social media marketing company. They focus on Social Media Marketing and Email Marketing and were launched in 2020.
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$1,000+< $25 / hr10 - 49
Services provided
Branding company RSS Infotech private limited provides Branding and Public Relations. They are in New Delhi, India.
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$1,000+$25 - $49 / hr10 - 49Perth, Australia
Services provided
Grow A Salon is a small SEO services firm. They offer Search Engine Optimization and Pay Per Click and were established in 2018.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.6/40.019.8/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.