Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9Shreveport, LA
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Founded in 2015, Times Media is a small Shreveport, Louisiana-based Advertising company. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Chester, MD
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Joslex Studios, a graphic design company, focus on Graphic Design and Mobile App Development. They were established in 2007.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Culver City, CA
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In Culver City, California, SMDesign Studio is a small e-commerce development company. The team provides E-Commerce Development and Web Design.
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UndisclosedUndisclosed2 - 9Hillsboro, OR
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Patterncrab, a small e-commerce development company, is in Hillsboro, Oregon. Their services include E-Commerce Development and Web Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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Blitz Boston Marketing Group is a small Boston, Massachusetts-based Packaging Design company. Their services include Packaging Design and Print Design.
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UndisclosedUndisclosed2 - 9Fulshear, TX
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Founded in 2018, Wilcox Media & Marketing is a media planning & buying agency. The small team specializes in Media Planning & Buying and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Boise, ID
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Risingline is an Advertising company. Established in 2006, the team provides Advertising and Content Marketing. The firm is based in Boise, Idaho.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Baltimore, MD
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SEO company Baltimore SEO for Growth is located in Baltimore, Maryland. Launched in 2016, the team specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Moscow, ID
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Magmag LLC, a web design agency, specialize in Web Design and Web Development. They were launched in 2005.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Launched in 2018, Influencer 365 is a small Content Marketing company. Their team specializes in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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IT strategy consulting company Deep Media is based in. Launched in 2018, the team provides IT strategy consulting and Mobile App Development.
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UndisclosedUndisclosed2 - 9București, Romania
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CREADIV is a small București, Romania-based IT strategy consulting company. Their services include IT strategy consulting and Web Design.
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UndisclosedUndisclosed2 - 9Provo, UT
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Start Studio is a mobile app development company. They are based in Provo, Utah and have small team of experts. Their services include Mobile App Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Shrewsbury, MA
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Media planning & buying company JRA Design is headquartered in Shrewsbury, Massachusetts. The team specializes in Media Planning & Buying and Mobile App Development.
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UndisclosedUndisclosed2 - 9București, Romania
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Marketing Strategic is a Content Marketing company. They are headquartered in București, Romania, and their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9București, Romania
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Conversion Optimization company OptimizareSEOro is based in București, Romania. They provide Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9L'viv, Ukraine
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Proplat, a social media marketing firm, is headquartered in L'viv, Ukraine. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9L'viv, Ukraine
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LeTarget is a Marketing Strategy company. The team provides Marketing Strategy and Web Design and is in L'viv, Ukraine.
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UndisclosedUndisclosed2 - 9Satellite Beach, FL
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Based in Satellite Beach, Florida, The Paramount Group.us is a small branding agency. The team offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9Regina, Canada
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In Regina, Canada, Saskwebs is a small mobile app development company. The team specializes in Mobile App Development and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Janesville, WI
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Local Matters Digital is a social media marketing firm founded in 2014. Their team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Orlando, FL
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The Web Traffic Doctor, a SEO services firm, is in Orlando, Florida. They specialize in Search Engine Optimization and Web Design and were established in 1996.
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UndisclosedUndisclosed2 - 9Poltava, Ukraine
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In Poltava, Ukraine, D.MAR Agency is a Content Marketing company. They offer Content Marketing and Marketing Strategy and were established in 2016.
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UndisclosedUndisclosed2 - 9Kharkiv, Ukraine
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SEO Evolution is a web development company. Their team is headquartered in Kharkiv, Ukraine. The firm specializes in Web Development and Public Relations.
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UndisclosedUndisclosed2 - 9
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Dvelop Us is a small Kharkov, Ukraine-based SEO agency. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Grasonville, MD
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Established in 2017, Digital Curve Marketing, LLC is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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509 Designs is a SEO agency. The agency is based in. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Design & Promote is a web design company. Launched in 2007, the team offers Web Design and Web Development. The company is based in Naperville, Illinois.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Platinum Passports Marketing is a graphic design agency. Launched in 2006, the team focuses on Graphic Design and Web Design. The firm is headquartered in Spokane, Washington.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Headquartered in Spokane, Washington, The Woodshop is a graphic design agency. The team focuses on Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Spokane Valley, WA
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Invision Technical is a small SEO services firm headquartered in Spokane Valley, Washington. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
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Web design company Maxprom was founded in 2012. The team specializes in Web Design and Web Development and is based in Port St. Lucie, Florida.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Dayton Web Design is a web design agency. They focus on Web Design and Search Engine Optimization and were founded in 2001. The agency is located in Dayton, Ohio.
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UndisclosedUndisclosed2 - 9Riverdale, GA
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Sent Media Marketing, LLC is a Content Marketing company. They are located in Riverdale, Georgia and have small team of experts. Their services include Content Marketing and Mobile App Development.
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UndisclosedUndisclosed2 - 9
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Canna Web Solutions is a small Advertising company located in Los Angeles, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Mashpee, MA
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Coastal Mountain Creative, a branding agency, provide Branding and Search Engine Optimization. They were established in 1997.
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UndisclosedUndisclosed2 - 9Lake Forest, CA
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PR company R&S Marketing was launched in 1996. The company focuses on Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
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Definitive Medical Marketing is an Email Marketing company based in Alpharetta, Georgia. They offer Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Genova, Italy
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Graphic design agency Pongo Design provides Graphic Design and Social Media Marketing. They are based in Genova, Italy.
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UndisclosedUndisclosed2 - 9Mele, Italy
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Webdo is an e-commerce development company in Mele, Italy. They provide E-Commerce Development and Social Media Marketing and were launched in 1999.
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UndisclosedUndisclosed2 - 9Genova, Italy
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Based in Genova, Italy, AssistanceWEB is an IT strategy consulting company. They offer IT strategy consulting and Social Media Marketing and were established in 2014.
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UndisclosedUndisclosed2 - 9Murrieta, CA
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Pixelthon is an Email Marketing company launched in 2011. The small team provides Email Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9
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Search SEO Chicago, a Digital Strategy company, is headquartered in Schaumburg, Illinois. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
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Push 3 Media is a web development company. Founded in 2014, the team provides Web Development and Email Marketing. The firm is located in Alpharetta, Georgia.
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UndisclosedUndisclosed2 - 9
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Launched in 2016, TechnoloTrees is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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SEO services firm Sevenpixels provides Search Engine Optimization and Social Media Marketing. They are located in Anaheim Hills, California.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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BarnaSystem, a SEO company, provide Search Engine Optimization and Web Development. They were established in 2013.
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UndisclosedUndisclosed2 - 9Waukesha, WI
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Based in Waukesha, Wisconsin, Comstar, LLC is a small social media marketing agency. The team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Dresden, Germany
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Winkler Digital is a small Dresden, Germany-based SEO services firm. The team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Lancaster, CA
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Established in 1991, JR'S Handling is an Email Marketing company. Their team offers Email Marketing and Direct Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.2/40.016.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.