Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9
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USA Local SEO is a small New York City, New York-based social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Boost Digital Marketing Agency, a SEO services firm, focuses on Search Engine Optimization and Pay Per Click. The company is headquartered in Seattle, Washington.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Carrollton, TX
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GMedia Branding, Marketing, Web Design Inc. Is a web design company. Their team is headquartered in Carrollton, Texas and specializes in Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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Located in New York, New York, VPR Marketing LLC is a small social media marketing agency. The team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Sparks, NV
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Go Hyper-Local Now is a SEO agency. The company is in Sparks, Nevada. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Launched in 2017, BigMouth Media Inc., a small social media marketing agency, is based in Boca Raton, Florida. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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Ideal Digital, LLC is a social media marketing agency. Based in Clearwater, Florida, the agency was launched in 2023. Their team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
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Spidey Designs, Inc., a social media marketing agency, was founded in 2012. Based in Port St. Lucie, Florida, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Poway, CA
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Rank Harvest is a social media marketing firm. They specialize in Social Media Marketing and Email Marketing and were launched in 2018. The agency is headquartered in Poway, California.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9London, England
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Mac Productions SEO is a SEO company. The small London, England-based team focuses on Search Engine Optimization and Pay Per Click. The company was launched in 1996.
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UndisclosedUndisclosed2 - 9Markham, Canada
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CBM Toronto is a branding agency. The company is headquartered in Markham, Canada. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Buffalo, NY
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Located in Buffalo, New York, Accelerate Now Law Firm Marketing is a social media marketing agency. They offer Social Media Marketing and Content Marketing and were established in 2013.
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UndisclosedUndisclosed2 - 9Lititz, PA
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Founded in 2006, The Mediatwist Group, a small social media marketing agency, is in Lititz, Pennsylvania. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Johnstown, PA
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Trav Media Group is a social media marketing agency. Their small team is in Johnstown, Pennsylvania. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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The Kingdom Media Group is a small Las Vegas, Nevada-based social media marketing company. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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SEO company Moveiton is located in kyiv, Ukraine. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Rivne, Ukraine
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MBR Consulting Group is a SEO agency established in 2018. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Ballantyne SEO Agency, a social media marketing agency, was founded in 2016. The team specializes in Social Media Marketing and Content Marketing and is based in Charlotte, North Carolina.
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UndisclosedUndisclosed2 - 9Frisco, TX
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Trafficality is a pay per click company. Their small team is in Frisco, Texas and provides Pay Per Click and Social Media Marketing. The firm was established in 1984.
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UndisclosedUndisclosed2 - 9
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In Raleigh, North Carolina, TRU SEO Solutions is a small PR agency. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Headquartered in Nashville, Tennessee, ArtDevDesign is a small social media marketing company. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Bend, OR
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Social media marketing firm Manski Media is in Bend, Oregon. They provide Social Media Marketing and Search Engine Optimization and were launched in 2019.
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UndisclosedUndisclosed2 - 9Covington, LA
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Founded in 2020, AGENCY22 Marketing is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Steven Digital Marketing Agency is a social media marketing company. Their team is located in Lafayette, Louisiana. The company focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New Delhi, India
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Small social media marketing agency iMantran, is headquartered in New Delhi, India. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Tara Lynn Media is a branding agency. They are located in Houston, Texas and have small team. They specialize in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Covington, LA
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Sharp Consulting Group is a social media marketing firm. Located in Covington, Louisiana, the company was founded in 2017. Their services include Social Media Marketing and Search Engine
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UndisclosedUndisclosed2 - 9Mendota Heights, MN
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Dinkytown Advertising is an Advertising company. Founded in 2014, the firm is headquartered in Mendota Heights, Minnesota. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bearna, Ireland
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Sidekick Media is a social media marketing agency founded in 2018. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Fit Bee is a SEO services firm. They were launched in 2014, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Art of Dental Marketing is a branding agency. They are located in Overland Park, Kansas, and their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Rome, GA
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Georgia Down Under Website Design, a SEO agency, was established in 2004. The firm focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Located in Swainsboro, Georgia, ClickBuddie is a small SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Buford, GA
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Social media marketing company Make It Loud Web was established in 2004. The firm focuses on Social Media Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Powell, OH
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In Powell, Ohio, TRENDZ Marketing is a small social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Apollo Beach, FL
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Web Florida Marketing is an Apollo Beach, Florida-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Cocoa, FL
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Florida Digital Media, LLC is a SEO agency. They are located in Cocoa, Florida. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Jacksonville, FL
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Design Right 4 U is a Jacksonville, Florida-based social media marketing company. They focus on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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UpMarketing is a social media marketing firm. The Toronto, Canada-based firm provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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C2 Digital Marketing is a social media marketing company. They are based in Toronto, Canada and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Sebastian Marketing Services is a social media marketing company. The Seattle, Washington-based company focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9White Rock, Canada
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PR company Ogilvy Marshall Public Relations was founded in 2019. The small team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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Launched in 2007, XiiTec IT Solutions Inc is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click and is headquartered in Vancouver, Canada.
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UndisclosedUndisclosed2 - 9
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Social media marketing agency The Freedom Masons was founded in 2023. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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Koalaty Leads Co. Is a small Denver, Colorado-based social media marketing company. The team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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PR agency Narrative Bent, LLC. Is based in Boston, Massachusetts. They specialize in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Founded in 2023, Esoftomize is a small Affiliate Marketing company. Their team specializes in Affiliate Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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TickerForce Investor Relations is a public relations agency. They are headquartered in Vancouver, Canada and have small team. Their team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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Cindy Ferrie and Associates, a branding company, is headquartered in Vancouver, Canada. Founded in 2009, the team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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IBG Digital is a social media marketing firm. They offer Social Media Marketing and Conversion Optimization and were established in 2017. The agency is in Dubai, United Arab Emirates.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.