Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9White Bear Lake, MN
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Nimble Impressions, a small Email Marketing company, is based in White Bear Lake, Minnesota. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Online Masters Marketing Group is a small mobile app development company in Chesapeake, Virginia. Their services include Mobile App Development and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Highway 29 Creative is a Corporate Photography company. They are located in Minneapolis, Minnesota. Their team offers Corporate Photography and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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COVA Services Inc is a branding firm established in 2004. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Milano, Italy
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DIGICON SRL is a PR firm. Their small team is in Milano, Italy. Their team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Diego, CA
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San Diego Webworks is a small e-commerce development company established in 2000. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Great Falls, MT
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Elite Social Marketing is a Content Marketing company. They are located in Great Falls, Montana and have small team. Their team offers Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9
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Based in Kansas City, Missouri, BeKnown Marketing Solutions is a small branding agency. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Garfield, NJ
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Leo Agency is a graphic design company. They are headquartered in Garfield, New Jersey. Their team provides Graphic Design and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9
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Launched in 2014, Evolution Media Comunicaciones is a small video production agency. Their services include Video Production and Branding.
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UndisclosedUndisclosed2 - 9Rapid City, SD
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In Rapid City, South Dakota, Lefthand Advertising Agency is a small graphic design agency. The team specializes in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Established in 2011, IBC Digital is a small Perth, Australia-based software development firm. Their services include Custom Software Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Located in Glassboro, New Jersey, Small Business Reputation is a small Content Marketing company. The team provides Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Launched in 2003, WebEgo, a small Advertising company, is headquartered in Milano, Italy. Their team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small Content Marketing company Eggen Group Marketing, Inc., is located in Alexandria, Minnesota. The team specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cherry Hill, NJ
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Market Simplicity is a Content Marketing company. Their small team is headquartered in Cherry Hill, New Jersey. Their team provides Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Milano, Italy
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In Milano, Italy, MILANO MEDIA LAB is a small graphic design agency. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Liverpool , England
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The Online Marketing Co is an Advertising company. Established in 2014, the firm offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Málaga, Spain
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Digital Strategy company Grupo Zeth was established in 2011. The company offers Digital Strategy and E-Commerce Development, and is small.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Elastico Comunicazione is a small e-commerce development firm located in Milano, Italy. The team specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Hillsborough, NJ
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Score Precision is a branding company in Hillsborough, New Jersey. They provide Branding and Digital Strategy and were established in 2016.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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More Prospects Now is an Advertising company in Fredericksburg, Virginia and Milford, Connecticut. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Providencia, Chile
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Kapeí is a Corporate Training & Coaching company. Founded in 2013, the company offers Corporate Training & Coaching and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Fountain Valley, CA
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Founded in 2012, Addictive Marketing Group is a small Fountain Valley, California-based Mobile & App Marketing company. Their team specializes in Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9C1429AZG, Argentina
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MAITCO, a small web design company, is in C1429AZG, Argentina. The team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ciudad de Buenos Aires, Argentina
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Digital Strategy company Lightfaro is headquartered in Ciudad de Buenos Aires, Argentina. Their services include Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Cerritos, CA
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G2CPartners is a Content Marketing company located in Cerritos, California. They focus on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Click Us Srl, an e-commerce development firm, focuses on E-Commerce Development and Pay Per Click. The agency is headquartered in Milano, Italy.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Vegatrade Web Agency is an e-commerce development company. They were founded in 2015 and provide E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Lewisville, TX
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Culium, an Email Marketing company, provides Email Marketing and Pay Per Click. The company is based in Lewisville, Texas.
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UndisclosedUndisclosed2 - 9Woodhaven, NY
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Small Digital Strategy company SEO Firm NYC, is headquartered in Woodhaven, New York. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Jellyhound, a small Digital Strategy company, is in Edinburgh , Scotland. The team provides Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Cherry Hill, NJ
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SEO By The Phoenix is a small Cherry Hill, New Jersey-based SEO services firm. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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ProRank Digital Marketing is a pay per click company. Their small team is based in Orange, California. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Santa Ana, CA
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Synergy Digital is a small Email Marketing company in Santa Ana, California. The team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Long Beach, CA
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In Long Beach, California, Digital Profusion is a SEO company. The team focuses on Search Engine Optimization and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Middletown, DE
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Small Advertising company LeeBee Media, is located in Middletown, Delaware. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lewes, DE
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ClikTru.com, a Marketing Strategy company, provide Marketing Strategy and Pay Per Click. They were established in 2001.
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UndisclosedUndisclosed2 - 9Dover, DE
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Spellbound Marketing Group is a small Dover, Delaware-based branding agency. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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PosterGirl Marketing, PR & Media is a small Advertising company based in New York, New York. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Struan Baird SEO is a Digital Strategy company. They focus on Digital Strategy and Pay Per Click and were founded in 2017. The company is based in Edinburgh, Scotland.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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E-business Promotion, an Email Marketing company, was founded in 2003. The team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Branding firm Impact Media USA was founded in 2015. The team provides Branding and Digital Strategy and is located in San Diego, California.
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UndisclosedUndisclosed2 - 9Burlington, Canada
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Headquartered in Burlington, Canada, reverb consulting is a small e-commerce development company. The team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Preston, England
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Easy Web Sites Ltd is a Logo company. Their small team is headquartered in Preston, England and specializes in Logo and Pay Per Click. The company was founded in 2007.
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UndisclosedUndisclosed2 - 9
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Established in 2011, SunnySide Social Media is a social media marketing company. The firm focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Launched in 2017, MaxCensus Digital Marketing is a small Conversion Optimization company in Huntington Beach, California. Their team provides Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9La Habra, CA
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Ad Relate Media, a Content Marketing company, was established in 2015. The agency provides Content Marketing and Mobile & App Marketing, and is small.
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UndisclosedUndisclosed2 - 9Los Alamitos, CA
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Omnibeat is a small branding firm. They focus on Branding and Email Marketing and were established in 2011.
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UndisclosedUndisclosed2 - 9New York, NY
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TimeWave is a Content Marketing company. They focus on Content Marketing and Pay Per Click and were founded in 2008. The company is based in New York, New York.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.