Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed10 - 49Belton, MO
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Branding agency Marketing Dispensary KC was established in 2016. The company specializes in Branding and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Cape Girardeau, MO
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BOLD Marketing, LLC is an Advertising company. Located in Cape Girardeau, Missouri, the team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed10 - 49Imus, Philippines
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Content Marketing company Digital Marketing Philippines is based in Imus, Philippines. The team offers Content Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Makati, Philippines
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PurpleClick Philippines is a small Advertising company headquartered in Makati, Philippines. The team specializes in Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Makati, Philippines
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Launched in 2013, Hashtag Digital Inc is a Digital Strategy company. The team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Based in Dallas, Texas and أبو ظبي, United Arab Emirates, mesasix is an e-commerce development firm. Founded in 2012, the team offers E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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Lupeer is a Content Marketing company launched in 2007. Their team provides Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed10 - 49Rancho Cucamonga, CA
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TIG ADVERTISING, INC. Is a Content Marketing company. Established in 2016, the agency is located in Rancho Cucamonga, California. Their team offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Eyeflow Internet Marketing is a Content Marketing company. Founded in 2001, the agency provides Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
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In Barcelona, Spain, AGENCIANINJA is an e-commerce development firm. Established in 2017, the team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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BarkleyREI, a small media planning and buying agency, is located in Pittsburgh, Pennsylvania. The team focuses on Media Planning & Buying and Other Digital Marketing.
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UndisclosedUndisclosed10 - 49Longwood, FL
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Advertising company Peeeple is based in Longwood, Florida. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49München, Germany
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Diva Advertising is an Advertising company. Their small team is in München, Germany. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Tlaxcalancingo, Mexico
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Base 10, a web development firm, was founded in 2011. Located in Tlaxcalancingo, Mexico, the team provides Web Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49București, Romania
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Danco Vision S.R.L. Is a PPC company founded in 2006. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Prosper, TX
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Cornerstone Marketing Solutions is a branding firm launched in 2016. The small team focuses on Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49St. George, UT
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Based in St. George, Utah, Online Web Marketing is a small PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lehi, UT
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Launched in 1992, Chase Marketing Group, a small Advertising company, is located in Lehi, Utah. Their team offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
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Established in 2016, OOPTIMO is an e-commerce development firm. The team focuses on E-Commerce Development and Email Marketing and is located in Barcelona, Spain.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Libélula Marketing Online, a pay per click company, is headquartered in Ciudad de México, Mexico. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Brno, Czech Republic
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BETTER MARKETING, s.r.o is a Content Marketing company established in 2005. The team offers Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Burton Joyce, England
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Web Based Design is a web design company. Their team is in Burton Joyce, England and specializes in Web Design and IT managed services.
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UndisclosedUndisclosed10 - 49München, Germany
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Online Birds is an Email Marketing company launched in 2012. The firm focuses on Email Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Located in Nottingham, England, Landingnet is a PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Makermet Creative, a small branding agency, is in Nottingham, England. The team focuses on Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Long Eaton, England
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HeartCMS is a branding company. They are in Long Eaton, England. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49West Bridgford, England
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Cosmetic Digital is a West Bridgford, England-based Email Marketing company. They specialize in Email Marketing and Pay Per Click and were launched in 2005.
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UndisclosedUndisclosed10 - 49Clifton, England
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Value Web Designs is a web design company. The team is located in Clifton, England, and their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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House Studio is a branding company founded in 2011. The team focuses on Branding and E-Commerce Development and is in Bogotá, Colombia.
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UndisclosedUndisclosed10 - 49Rosario, Argentina
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Founded in 2016, Go Digital Rosario is an Email Marketing company. The team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Leipzig, Germany
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Headquartered in Leipzig, Germany, Adseed is a small Affiliate Marketing company. Their services include Affiliate Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Goiânia, Brazil
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Web design agency Raddar Digital was launched in 2000. The team focuses on Web Design and Pay Per Click and is headquartered in Goiânia, Brazil.
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UndisclosedUndisclosed10 - 49Deerfield Beach, FL
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TEC Consulting, LLC is an Email Marketing company. The Deerfield Beach, Florida-based company was established in 2014. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Alacant, Spain
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PPC company Grupo Enfoca was founded in 2001. The company provides Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49
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LA Consilium is a graphic design company. Their small team is based in Reston , Virginia. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Viva! Conversión is a Digital Strategy company. Founded in 2017, the agency specializes in Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Nottingham , England
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Key Principles is a Content Marketing company. Their small team is located in Nottingham , England. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Founded in 2017, Vendo is a small UX company. Their services include UX/UI Design and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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ZaV Group is a small UX company established in 2009. Their services include UX/UI Design and Conversion Optimization.
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UndisclosedUndisclosed10 - 49München, Germany
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Webhelps! is a small public relations firm based in München, Germany. Their services include Public Relations and Pay Per Click.
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UndisclosedUndisclosed10 - 49Caldwell, TX
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Taylored Ideas is an Email Marketing company. Based in Caldwell, Texas, the firm was established in 2010. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hucknall, England
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Stag Communications is a PR company launched in 2014. Their team focuses on Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Logic Digital is a Content Marketing company based in Nottingham, England. They offer Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Beeston, England
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Headquartered in Beeston, England, Creationz Marketing is a Content Marketing company. They specialize in Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Ilkeston, Nottingham–Derby Metropolitan Area, England
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Located in Ilkeston, Nottingham–Derby Metropolitan Area, England, Redcar Design is a small branding company. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Sheffield, England
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Small SEO company Quadd, is located in Sheffield, England. Their services include Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed10 - 49Plovdiv, Bulgaria
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Located in Plovdiv, Bulgaria, Page Rules LTD is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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Vision Global Marketing, a small Digital Strategy company, is located in Bogotá, Colombia. The team focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Coral Springs, FL
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Content Marketing company Orient SEM was launched in 2017. The firm specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Sheffield, England
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Mantra Media is a Sheffield, England-based PPC agency. Their services include Pay Per Click and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.