Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9Tempe, AZ
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Collaborate Pros is a branding agency. Established in 2020, the team provides Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lebanon, TN
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Small SEO services firm Motive Consulting Services, is based in Lebanon, Tennessee. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Boston, MA
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Dig & Dig, a social media marketing agency, was established in 2023. Based in Boston, Massachusetts, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Established in 2018, Climb is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Front Street Consulting, a social media marketing agency, provides Social Media Marketing and Conversion Optimization. The firm is based in Philadelphia, Pennsylvania.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Headquartered in Ciudad de México, Mexico, ADE | Alto Desempeño Empresarial is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9München, Germany
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AmaLock is a SEO services firm. Their small team is headquartered in München, Germany. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Abu Dhabi, United Arab Emirates
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Ai Marketing is a small Abu Dhabi, United Arab Emirates-based social media marketing agency. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9București, Romania
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In București, Romania, Graphic Beast is a small SEO company. The team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9
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Founded in 2022, Adman Agency is an Advertising company. Located in Oost-Vlaanderen, Belgium, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Established in 2023, A3 Revenues is a small Advertising company in Harish, Israel. Their team focuses on Advertising and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Social media marketing company Aim Set Win was founded in 2023. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Big Star Production Group, a branding agency, was launched in 1996. The firm offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
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Ascend is a social media marketing agency. Headquartered in Cardiff, Wales, the team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Bala Cynwyd, PA
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Social media marketing agency Design With Artisan was established in 2015. The small team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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Bloomtools Canada, a small social media marketing firm, is headquartered in Vaughan, Canada. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sint-Pieters-Leeuw, Belgium
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Fourdoor100 is a small social media marketing company headquartered in Sint-Pieters-Leeuw, Belgium. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Wellington, FL
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I Build Web Solutions, an Email Marketing company, was founded in 2018. The team specializes in Email Marketing and Search Engine Optimization and is based in Wellington, Florida.
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UndisclosedUndisclosed2 - 9
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Mint DM, a social media marketing firm, is based in Tampa, Florida. Founded in 2023, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Unley, Australia
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Media Sociale is a branding agency launched in 2015. Their team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sydney, Australia
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Origin Web Solutions is a SEO agency. Launched in 2023, the agency is in Sydney, Australia. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ontario, CA
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Located in Ontario, California, NO MARKETING LLC is a small Conversion Optimization company. The team offers Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Campbell, CA
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Small SEO company North Valley Web, is headquartered in Campbell, California. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Port Moody, Canada
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In Port Moody, Canada, Pawtential Growth Agency is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pula, Croatia
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Social media marketing agency Prosperitas was established in 2021. The small team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Newcastle upon Tyne, England
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SQUIDGY is a social media marketing company. In Newcastle upon Tyne, England, their small team specializes in Social Media Marketing and Search Engine Optimization. The firm was founded in 2009.
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UndisclosedUndisclosed2 - 9
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SDMskills is a Hisar, India-based Marketing Strategy company. The team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Social media marketing firm Ben Güthlein was launched in 2019. The firm specializes in Social Media Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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See all 1 projectsBitxel is a software development company that offers services such as online platform creation and mobile app design for iOS and Android. The overall feedback from their reviews is overwhelmingly negative, with 100% of reviewers expressing dissatisfaction due to issues such as project delays, poor communication, and incomplete deliverables.
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$1,000+< $25 / hr10 - 49
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See all 3 projectsExpert Digital India excels in providing high-quality Google Promotion Services designed to elevate your business to the next level. Let us simplify the challenges of online promotion, enhance your
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UndisclosedUndisclosed10 - 49Toronto, Canada
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See all 1 projectsVariance Marketing helps companies of all types across North America generate leads and online sales. Working primarily as an SEO agency, our clients occupy first page rankings on Google for
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$1,000+$100 - $149 / hr10 - 49Denver, CO
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See all 15 projectsAstash Web Design and Marketing provides services in web design, content development, branding, and paid advertising, including PPC and Google Ads. Reviews highlight their impressive project management, timely delivery, and significant outcomes, such as high user engagement and successful campaign results. The professionalism and dedication of their team make them a reliable choice for marketing and web development needs.
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UndisclosedUndisclosed10 - 49Falls Church, VA
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See all 4 projectsESB Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising and other media strategies. Clients commend their creative and budget-friendly approach, with 100% positive feedback on their ability to deliver impressive returns on ad spend and increased lead opportunities. Their expertise in PPC and responsiveness to client needs are frequently mentioned.
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$10,000+$150 - $199 / hr10 - 49Maplewood, MO
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See all 2 projectsEvolve Digital Labs is a digital advertising agency specializing in PPC, SEO, and SEM services. Across all reviews, clients commend their expertise in Google Ads and Analytics, exceptional project management, and the ability to improve digital presence with a 100% positive feedback rate. Reviewers particularly appreciate their commitment to delivering excellent ROI on PPC campaigns and their responsiveness to client needs.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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See all 2 projectsCO/LAB CA offers services in Search Engine Optimization (SEO), branding, and web development. The reviews consistently highlight their exceptional initial presentations, consistent and efficient communication, and timely project delivery. CO/LAB CA's clients, including brand managers from plumbing and leather jacket companies, report significant improvements in online presence and lead generation, with no notable areas for improvement.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
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See all 2 projectsTretech Media offers services including marketing strategy, digital marketing campaigns, lead generation, social media marketing, SEO, and web production. Reviews highlight substantial growth in client lists and lead generation, with clients praising their professionalism, cooperation, and effective communication. Their timely and comprehensive approach to project execution is consistently noted as impressive.
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$1,000+$25 - $49 / hr10 - 49Praha 5, Czech Republic
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See all 1 projectsRobertNemec.com specializes in providing services such as PPC, Google Ads, and Paid Search. Reviews highlight their systematic and clear project management, along with excellent cooperation and high ratings that influenced client decisions. Overall, the feedback reflects a positive experience with notable outcomes in increased turnover and brand awareness.
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UndisclosedUndisclosed10 - 49Warwick, RI
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See all 1 projectsNortheast Advertising Solutions offers a range of services including PPC, website redesign, social media page optimization, keyword strategy, and Google Ads management. The reviews consistently highlight their ability to generate a steady flow of high-quality leads and commend their project management and communication. The company's high ratings and value for cost are frequently noted as key strengths.
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UndisclosedUndisclosed10 - 49New Delhi, India
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See all 1 projectsDgDoc Services Private Limited - Out of Business was a website development company offering website design and content writing services. Reviews highlight effective communication and project management, with 100% of reviewers appreciating weekly updates and virtual meetings. Clients valued the company's alignment with their budget and needs, although initial challenges were noted before achieving successful collaboration.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Cookerly is a PR company. They were established in 1991 and provide Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49El Segundo, CA
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Highly Relevant is a SEO agency. Founded in 2009, the company is in El Segundo, California. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
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SEO agency MezzoLogic was founded in 2011. Based in Los Angeles, California, the team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Jersey City, NJ
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Content Marketing company Youth Noise was founded in 2014. The company offers Content Marketing and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Launched in 1996, Netplus is a SEO services firm. The company focuses on Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$50 - $99 / hr10 - 49Philadelphia, PA
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Palette Group is a social media marketing agency. They are based in Philadelphia, Pennsylvania, and their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Moorestown, NJ
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Content Marketing company Speakeasy Creative is located in Moorestown, New Jersey and Philadelphia, Pennsylvania. They offer Content Marketing and Pay Per Click and were established in 2015.
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$1,000+$25 - $49 / hr10 - 49Poole, England
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Intergage Ltd is a small branding firm. Founded in 2000, the team specializes in Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49West Byfleet, England
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In West Byfleet, England and London, England, topclick is a small branding firm. Their services include Branding and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Montreal, Canada
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Headquartered in Montreal, Canada, Higher Education Marketing is a small branding company. Their services include Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Milton, Canada
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WEB ROI is a small Email Marketing company. Founded in 2005, the team provides Email Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.