Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$100 - $149 / hr2 - 9
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Custom software development company Zectron Web & IT Services is headquartered in Dural, Australia. The team provides Custom Software Development and Web Development.
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$1,000+< $25 / hr2 - 9
Services provided
Rapid Rank Media, a Digital Strategy company, was founded in 2024. The team offers Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Joker Media, a SEO company, is located in Tampa, Florida. Their services include Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
Designer 1 Media is a branding agency. The team provides Branding and Social Media Marketing, and the company is in Las Vegas, Nevada.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
Services provided
Moxie Creative is an Advertising company. Their team is based in St. Cloud, Minnesota and offers Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9Cape Town, South Africa
Services provided
Something Social Marketing, a small branding firm, is headquartered in Cape Town, South Africa. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9
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Established in 2023, SEO Bolingbrook is a website development firm. Their team specializes in Web Development and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$5,000+$50 - $99 / hr2 - 9
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Located in Madrid, Spain, AGENCIA SEO MADRID is a small SEO services firm. Their services include Search Engine Optimization and Product Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Ricardo Otero, a branding company, offers Branding and Digital Strategy. The firm is headquartered in Pontevedra, Spain.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed2 - 9
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BestInfoTechSolution is a Business Consulting company founded in 2010. Headquartered in Nagercoil, India, the team specializes in Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9
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Incorpmedia Digital Marketing is a graphic design company. Their small team is in Bellingham, Washington. Their services include Graphic Design and Web Development.
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$5,000+$50 - $99 / hr2 - 9
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G Tech Group S.R.L.S. Is a small Advertising company in Giustino, Italy. The team offers Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
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ToyonGraphics is a web development firm. They are headquartered in Landsberg am Lech, Germany and have small team of experts. Their services include Web Development and Advertising.
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$1,000+$50 - $99 / hr2 - 9
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Adsplorer is an Advertising company headquartered in Bilbao, Spain. They offer Advertising and Marketing Strategy.
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$5,000+$25 - $49 / hr2 - 9
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SEO company eComgrowth specializes in Search Engine Optimization and Digital Strategy. They were founded in 2023.
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UndisclosedUndisclosed2 - 9
Services provided
Care Connect Marketing is a Bournemouth, England-based website development firm. They provide Web Development and Marketing Strategy.
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$1,000+$200 - $300 / hr2 - 9
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Netvolution, LLC is a SEO company. Located in Temecula, California, their team specializes in Search Engine Optimization and Web Development.
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$1,000+< $25 / hr2 - 9
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In Coimbatore, India, Cookies Technologies is a branding company. Founded in 2016, the team provides Branding and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9
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Besa Digital ApS, an Advertising company, is in København, Denmark. Established in 2020, the team provides Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
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SEOSOON GmbH is a SEO agency. Launched in 2018, the firm is located in Jena, Germany. Their team specializes in Search Engine Optimization and Conversion Optimization.
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$1,000+$150 - $199 / hr2 - 9
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J Williams Designs is a SEO company. Founded in 2022, the firm is in San Francisco, California. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Vetlanda, Sweden
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SEOKonsulten Sverige AB is a SEO agency. The company is located in Vetlanda, Sweden. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Montréal, Canada
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Podiatry Growth is a Marketing Strategy company. Their small team is headquartered in Montréal, Canada. Their services include Marketing Strategy and Fractional CMO Services.
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$5,000+$100 - $149 / hr2 - 9Sandown, England
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Media House Agency is an Advertising company. Established in 2022, the company is headquartered in Sandown, England. Their team specializes in Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9Sunninghill, England
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Founded in 2018, SumFactors is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Vasatech is a PPC company. They were founded in 2022 and focus on Pay Per Click and Branding.
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$1,000+< $25 / hr2 - 9Mumbai, India
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Reternetics, a SEO services firm, is in Mumbai, India. The team focuses on Search Engine Optimization and Web Design.
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$1,000+Undisclosed2 - 9Hartland, MI
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Founded in 2015, WebHorse Marketing is a web design agency. The team focuses on Web Design and Search Engine Optimization and is located in Hartland, Michigan.
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$1,000+$100 - $149 / hr2 - 9Greeley, CO
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E-Marketing Partner is a Greeley, Colorado-based web development company. Established in 2007, the team offers Web Development and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9
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Search Auto is a small Marketing Strategy company founded in 2019. Their services include Marketing Strategy and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Brighton and Hove, England
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The Book Marketer is a Marketing Strategy company launched in 2020. The team provides Marketing Strategy and Public Relations and is located in Brighton and Hove, England.
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$1,000+$150 - $199 / hr2 - 9
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MDE Consulting Group SAS, a Digital Strategy company, is located in Bogotá, Colombia and Bogotá, D.C., Colombia. The team focuses on Digital Strategy and Content Marketing.
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Undisclosed< $25 / hr2 - 9
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WebComforts is a small Market Research company in Islamabad, Pakistan. Their services include Market Research and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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WD Morgan Solutions is a web design agency established in 2020. Their services include Web Design and Custom Software Development.
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$1,000+Undisclosed2 - 9
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Headquartered in London , England, HOOKXMARKETING is a small social media marketing agency. The team provides Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr2 - 9Berlin, Germany
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Achso! Performance is a Digital Strategy company launched in 2020. Located in Berlin, Germany, the team provides Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Simsbury, CT
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Blecher Digital Marketing is a Marketing Strategy company established in 2015. Located in Simsbury, Connecticut, the team offers Marketing Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9Bengaluru, India
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SEO company Hermes Cubes offers Search Engine Optimization and Web Design. They are located in Bengaluru, India.
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$1,000+$50 - $99 / hr2 - 9Karachi, Pakistan
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360 Digital Growth is a Karachi, Pakistan-based social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hrFreelancer
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Mumtaza Technology is a SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were founded in 2023. The company is headquartered in Raipur, India.
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$1,000+$50 - $99 / hrFreelancer
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Band Ads is a social media marketing company established in 2023. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hrFreelancer
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Moo Social was established in 2020. The team offers.
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$1,000+$50 - $99 / hrFreelancerDillenburg, Germany
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See all 1 projectsSparkm4n - Webdesign offers web design services, demonstrating extensive knowledge of different programming languages. According to client reviews, the company delivers projects timely and effectively, with strong communication skills and the ability to generate more leads through their work. However, clients suggested the addition of a dedicated illustrator to the team.
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$1,000+$100 - $149 / hr2 - 9Greenwood, SC
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IanHarris.co is a web design company established in 2022. In Greenwood, South Carolina, the team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Social media marketing company Arsiga Konics Pvt. Ltd (E-Learning Content Development and Digital Marketing Services) offers Social Media Marketing and Content Marketing. They were founded in 2016.
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Undisclosed< $25 / hr2 - 9Piscataway, NJ
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Techamenity, a social media marketing firm, was established in 2014. They specializes in Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49Noida, India
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See all 1 projectsDeific Digital is a premier, full-service IT solutions provider specializing in the architecture of high-performance digital ecosystems. In an era where "digital-first" is no longer enough, we
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$1,000+< $25 / hr2 - 9New Delhi, India
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SORDITENTURE LLP is a small social media marketing firm founded in 2020. Their team focuses on Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hrFreelancerÜröm, Hungary
Services provided
Web design agency Marketing Market was established in 2012. The small team focuses on Web Design and Search Engine Optimization.
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Undisclosed$25 - $49 / hrFreelancerTurku, Finland
Services provided
Digitoimisto SR Design Oy is a small Turku, Finland-based web design company. Their services include Web Design and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.