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MDE Consulting Group SAS

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Digital Strategy for Business Growth

650+ digital projects. 17 countries. 15 years of strategic thinking.

MDE Consulting Group is a strategic digital marketing consultancy based in Bogotá, Colombia, helping brands across 17 countries build digital systems that connect positioning, audiences, channels, data, and real business outcomes.

Our founder is the official LinkedIn LATAM Spokesperson for Social Selling and is ranked among the Top 100 Generative AI experts worldwide / Top 10 Latin America (Thinkers360).

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2011

Overview by:

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Manuel Caro
CEO About the Team

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    Our Story

    MDE Consulting Group was founded in 2011 with a clear conviction: Digital marketing only creates value when it is built as a system, not as a collection of isolated tactics. 

    We are a team of senior strategists, creatives, and digital specialists who have worked across 17 countries, led 650+ projects, and built proprietary methodology — including the MDE Operating System — to ensure every intervention connects positioning, audiences, channels, and business outcomes. 

    Meet the Team

    Manuel Caro

    Manuel CaroCEO

    Strategist in Digital Marketing & AI. Founder & CEO of MDE Consulting Group. Ranked Top 100 GenAI worldwide / Top 10 LATAM by Thinkers360. Internationally recognized speaker with 600+ conferences across 12 countries.

    What Sets Us Apart

    Proprietary Methodology, Not Borrowed Frameworks

    Our work runs on the MDE Operating System — a proprietary architecture integrating six owned models: CIEC™, MDE Audience Architecture™, MDE Search System™, MDE Influence Fingerprint™, MDE Data Intelligence System™, and MDE Content System™. No borrowed frameworks. IP built and owned by MDE.

    Thought Leadership Backed by Global Recognition

    Ranked Top 100 Generative AI worldwide and Top 10 Latin America by Thinkers360, our founder brings clients access to thinking at the frontier of digital strategy and applied AI. With 570+ conferences across 12 countries and 480+ courses taught, MDE's edge is globally validated

    Strategy First. Always.

    We don't activate channels before understanding the business. Every engagement starts with a diagnostic of the digital ecosystem, commercially oriented objectives, and a full marketing architecture. Visibility, content, and media come after strategy — never instead of it.

    Quick Facts

    15 years in business

    Tools and Technology

    Zoom
    Google Meet
    Microsoft Teams
    Google Workspace
    Notion
    Airtable
    Fireflies.ai

    Commonly Asked Questions

    We measure success against business outcomes, not vanity metrics. Before any campaign launches, we define the KPIs that connect to the client's commercial reality: lead volume and quality, conversion rates, customer acquisition cost, pipeline contribution, and revenue attribution where trackable. Visibility, engagement, and content metrics are tracked as leading indicators — but they are never the final answer. Our MDE Data Intelligence System™ structures three levels of measurement: Data Foundations (what we capture), Data Insights (what the data means), and Data Intelligence (what decisions it drives). A report that only entertains is not a report — it's a distraction.

    We maintain a selective client portfolio by design. MDE works with a limited number of active accounts simultaneously to protect the quality of strategic thinking each client receives. We are not a high-volume production shop — we are a senior consultancy where the same strategists who design the roadmap stay involved through execution. This means clients get consistent strategic depth, not an onboarding team that disappears after the first month.

    Turnaround depends on the scope. For strategic deliverables — digital ecosystem audits, marketing architecture, campaign planning — we work within 2 to 4 weeks depending on complexity. For ongoing engagements, MDE works under 6-month renewable contracts tied to results. This model protects the client: continuity is earned every cycle, not assumed. Execution follows a monthly rhythm with weekly checkpoints, ensuring strategy stays connected to performance throughout the engagement. We don't sacrifice strategic quality for speed, but we build our processes to avoid unnecessary delays. Timelines are defined and agreed upon at project kickoff.

    Yes. While our headquarters are in Bogotá, Colombia, MDE has active experience across 17 countries including markets in Central America, the Caribbean, South America, and beyond. We have led digital strategy projects for international organizations including the Government of Aruba and global brands operating across the region. We work remotely and in-market depending on project requirements, and our team is experienced in multicultural and multilingual digital environments.

    Most agencies apply external frameworks — adapted versions of HubSpot, Google, or Meta playbooks. MDE operates on proprietary methodology built and owned by us: the MDE Operating System (MDE OS v2.3), which integrates CIEC™ (our Exponential Influence Cycle), MDE Audience Architecture™, MDE Search System™, MDE Influence Fingerprint™, MDE Data Intelligence System™, and MDE Content System™. This is IP developed over 15 years of real client work across sectors and markets — not a template purchased or licensed from a third party.

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