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MDE Consulting Group SAS

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Digital Strategy for Business Growth

650+ digital projects. 17 countries. 15 years of strategic thinking.

MDE Consulting Group is a strategic digital marketing consultancy based in Bogotá, Colombia, helping brands across 17 countries build digital systems that connect positioning, audiences, channels, data, and real business outcomes.

Our founder is the official LinkedIn LATAM Spokesperson for Social Selling and is ranked among the Top 100 Generative AI experts worldwide / Top 10 Latin America (Thinkers360).

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2011

Overview by:

Reviewer avatar
Manuel Caro
CEO About the Team

Service Lines
Digital Strategy
25%
Content Marketing
20%
Generative AI
20%
Social Media Marketing
15%
Pay Per Click
10%
Email Marketing
5%
Mobile & App Marketing
5%
Select Focus Area
AI Expertise
AI Recommendation Systems
25%
Chatbots & Conversational AI
25%
Computer Vision
15%
Voice and Speech Recognition
15%
Machine Learning
10%
Natural Language Processing
10%
Content Marketing Focus
Copywriting
50%
Blog Writing Services
35%
Press Release Writing
15%
Digital and IT Strategy Consulting Focus
Digital Transformation
45%
IT Service Management Consulting
15%
IT Assessment
10%
IT Consolidation
10%
IT Governance
10%
Mobility Strategy
10%
Generative AI Focus
AI Image Generation
40%
AI Video Generation
25%
AI Text Generation
15%
AI Code Generation
10%
AI Music Generation
10%
Influencer Marketing Platforms
LinkedIn Influencer Marketing
50%
Instagram Influencer Marketing
25%
Tik Tok Influencer Marketing
15%
YouTube Influencer Marketing
10%
Influencer Marketing Services
Micro-Influencer Marketing
35%
Influencer Management
25%
Influencer Campaign Reporting
20%
Influencer Identification & Recruitment
20%
PPC Focus
Google Adwords
40%
Display Advertising
20%
YouTube Advertising
20%
Retargeting Advertising
10%
Spotify Advertising
10%
Social Media Focus
Facebook Advertising
30%
Instagram Advertising
25%
LinkedIn Advertising
10%
Pinterest Advertising
10%
Tik Tok Advertising
10%
Twitter Advertising
10%
Influencer Marketing
5%
Industries
Advertising & marketing
70%
Business services
30%
Clients
Midmarket ($10M - $1B)
40%
Small Business (<$10M)
35%
Enterprise (>$1B)
25%

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Our Story

MDE Consulting Group was founded in 2011 with a clear conviction: Digital marketing only creates value when it is built as a system, not as a collection of isolated tactics. 

We are a team of senior strategists, creatives, and digital specialists who have worked across 17 countries, led 650+ projects, and built proprietary methodology — including the MDE Operating System — to ensure every intervention connects positioning, audiences, channels, and business outcomes. 

Meet the Team

Manuel Caro

Manuel CaroCEO

Strategist in Digital Marketing & AI. Founder & CEO of MDE Consulting Group. Ranked Top 100 GenAI worldwide / Top 10 LATAM by Thinkers360. Internationally recognized speaker with 600+ conferences across 12 countries.

What Sets Us Apart

Proprietary Methodology, Not Borrowed Frameworks

Our work runs on the MDE Operating System — a proprietary architecture integrating six owned models: CIEC™, MDE Audience Architecture™, MDE Search System™, MDE Influence Fingerprint™, MDE Data Intelligence System™, and MDE Content System™. No borrowed frameworks. IP built and owned by MDE.

Thought Leadership Backed by Global Recognition

Ranked Top 100 Generative AI worldwide and Top 10 Latin America by Thinkers360, our founder brings clients access to thinking at the frontier of digital strategy and applied AI. With 570+ conferences across 12 countries and 480+ courses taught, MDE's edge is globally validated

Strategy First. Always.

We don't activate channels before understanding the business. Every engagement starts with a diagnostic of the digital ecosystem, commercially oriented objectives, and a full marketing architecture. Visibility, content, and media come after strategy — never instead of it.

Quick Facts

15 years in business

Tools and Technology

Zoom
Google Meet
Microsoft Teams
Google Workspace
Notion
Airtable
Fireflies.ai

Commonly Asked Questions

We measure success against business outcomes, not vanity metrics. Before any campaign launches, we define the KPIs that connect to the client's commercial reality: lead volume and quality, conversion rates, customer acquisition cost, pipeline contribution, and revenue attribution where trackable. Visibility, engagement, and content metrics are tracked as leading indicators — but they are never the final answer. Our MDE Data Intelligence System™ structures three levels of measurement: Data Foundations (what we capture), Data Insights (what the data means), and Data Intelligence (what decisions it drives). A report that only entertains is not a report — it's a distraction.

We maintain a selective client portfolio by design. MDE works with a limited number of active accounts simultaneously to protect the quality of strategic thinking each client receives. We are not a high-volume production shop — we are a senior consultancy where the same strategists who design the roadmap stay involved through execution. This means clients get consistent strategic depth, not an onboarding team that disappears after the first month.

Turnaround depends on the scope. For strategic deliverables — digital ecosystem audits, marketing architecture, campaign planning — we work within 2 to 4 weeks depending on complexity. For ongoing engagements, MDE works under 6-month renewable contracts tied to results. This model protects the client: continuity is earned every cycle, not assumed. Execution follows a monthly rhythm with weekly checkpoints, ensuring strategy stays connected to performance throughout the engagement. We don't sacrifice strategic quality for speed, but we build our processes to avoid unnecessary delays. Timelines are defined and agreed upon at project kickoff.

Yes. While our headquarters are in Bogotá, Colombia, MDE has active experience across 17 countries including markets in Central America, the Caribbean, South America, and beyond. We have led digital strategy projects for international organizations including the Government of Aruba and global brands operating across the region. We work remotely and in-market depending on project requirements, and our team is experienced in multicultural and multilingual digital environments.

Most agencies apply external frameworks — adapted versions of HubSpot, Google, or Meta playbooks. MDE operates on proprietary methodology built and owned by us: the MDE Operating System (MDE OS v2.3), which integrates CIEC™ (our Exponential Influence Cycle), MDE Audience Architecture™, MDE Search System™, MDE Influence Fingerprint™, MDE Data Intelligence System™, and MDE Content System™. This is IP developed over 15 years of real client work across sectors and markets — not a template purchased or licensed from a third party.

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