Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$25 - $49 / hr10 - 49Navi Mumbai, India
Services provided
DigiMumbai Digital Marketing Agency in Mumbai, a SEO services firm, was founded in 2017. Based in Navi Mumbai, India, the team specializes in Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Ranchi, India
Services provided
Click By SEO is a Content Marketing company. They are headquartered in Ranchi, India and Patna, India and have small team. They offer Content Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$100 - $149 / hr10 - 49Shibuya City, Japan
Services provided
Epiport Consulting, a Conversion Optimization company, was established in 2009. The agency offers Conversion Optimization and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Tirat Carmel, Israel
Services provided
QUATRO - Israel is a website development firm. In Tirat Carmel, Israel, the agency was established in 2007. Their services include Web Development and UX/UI Design.
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$5,000+$50 - $99 / hr10 - 49Coimbatore, India
Services provided
Founded in 2004, Fibroin Technologies, a small Other Digital Marketing company, is in Coimbatore, India. Their team provides Other Digital Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Douala, Cameroon
Services provided
Digital Gong Technologies is a Digital Strategy company. They were founded in 2016, and their services include Digital Strategy and Graphic Design.
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$5,000+$50 - $99 / hr10 - 49Budapest, Hungary
Services provided
SRG GROUP KFT., a custom software development company, offer Custom Software Development and Web Development. They were founded in 2009.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$1,000+$200 - $300 / hr10 - 49Christchurch, New Zealand
Services provided
MintHC (Mint Harvey Cameron Group) is a Christchurch, New Zealand-based Marketing Strategy company. They specialize in Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
Services provided
Blow Horn Media is a small graphic design agency located in Ahmedabad, India and Crawley, England. Their services include Graphic Design and Logo.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+< $25 / hr10 - 49Bhatpara, India
Services provided
Dakshraj Enterprise is a SEO agency. Launched in 2006, their team provides Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Website development company Fastidious Technologies Pvt. Ltd was launched in 2015. In Ahmedabad, India, the team specializes in Web Development and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
Bizency, a Content Marketing company, offer Content Marketing and Conversion Optimization. They were established in 2018.
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$1,000+Undisclosed10 - 49Reading, England
Services provided
The Digital Coach is a Reading, England-based Digital Strategy company. Established in 2015, the team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49New Delhi, India
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NextGen Global Services Pvt Ltd is a SEO company. Based in Des Plaines, Illinois and New Delhi, India, the firm focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Kochi, India
Services provided
CODE CL is a Kochi, India-based SEO company. The team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Hüttenberg, Germany
Services provided
Application development company reflect.media GmbH was founded in 2008. The agency specializes in Mobile App Development and Web Development, and is small.
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$10,000+Undisclosed10 - 49PAISLEY, Scotland
Services provided
Webbgenie is an Other Digital Marketing company based in PAISLEY, Scotland. Launched in 2018, the team offers Other Digital Marketing and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
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Ottoedge Services LLP is a custom software development firm established in 2014. The company focuses on Custom Software Development and UX/UI Design, and is small.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
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Launched in 2012, Estivasoftech is a custom software development company. The team provides Custom Software Development and E-Commerce Development and is in Delhi, India.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Based in Jaipur, India, VentureHeap Digital Services Pvt. Ltd. Is a SEO agency. They specialize in Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
The Bulletin Boards, a Digital Strategy company, was established in 2018. The team offers Digital Strategy and Content Marketing.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
Zetta Computech is a Content Marketing company. They focus on Content Marketing and Search Engine Optimization and were founded in 2009.
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$1,000+$50 - $99 / hr10 - 49Ciudad de México, Mexico
Services provided
Founded in 1975, Ganem Group is a Digital Strategy company. The team specializes in Digital Strategy and Graphic Design.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Brands2Life is a public relations company. Their small team is in New Delhi, India and offers Public Relations and Search Engine Optimization. The company was launched in 2011.
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UndisclosedUndisclosed10 - 49Dharamshala, India
Services provided
In Dharamshala, India, Unmetered Technologies LLP is a small UX design agency. The team focuses on UX/UI Design and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Ashdod, Israel
Services provided
NETONET digital advertising acency is a social media marketing agency. The firm is in Ashdod, Israel. Their team provides Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49New York, NY
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Kalpins-Marketing Solutions is a New York, New York-based Digital Strategy company. Founded in 2015, the team focuses on Digital Strategy and Conversion Optimization.
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$1,000+$100 - $149 / hr10 - 49London, England
Services provided
Patch is a small London, England-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Diamond Bar, CA
Services provided
MRJ SOFT is an Advertising company. Based in Diamond Bar, California, the team offers Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Rochester, NY
Services provided
Exe Productions is a SEO agency. Based in Rochester, New York, the firm specializes in Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
Keywordriser is a small IT strategy consulting company. They offer IT strategy consulting and Content Marketing and were launched in 2020.
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$5,000+$50 - $99 / hr10 - 49Willowick, OH
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Equus Group, LLC is a branding company. Located in Willowick, Ohio, the firm specializes in Branding and Content Marketing.
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$1,000+< $25 / hr10 - 49Los angeles, CA
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Content Marketing company Brandvault360 is located in Los angeles, California. They provide Content Marketing and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Udaipur, India
Services provided
Launched in 1999, Webtech Softwares Pvt. Ltd. Is a small Udaipur, India-based Content Marketing company. Their team focuses on Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Delhi, India
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Beta Soft Technology is a small e-commerce development firm founded in 2007. Their team offers E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Voltro is an user experience company. Their small team is headquartered in Dubai, United Arab Emirates. Their services include UX/UI Design and E-Commerce Development.
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$10,000+$25 - $49 / hr10 - 49Ajman, United Arab Emirates
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Digital Strategy company BEglobal - Digital Marketing agency is headquartered in Ajman, United Arab Emirates. Established in 2018, the team provides Digital Strategy and Affiliate Marketing.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
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Online Reputation Manage, a branding firm, was established in 2017. The agency provides Branding and Other Digital Marketing, and is small.
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$1,000+< $25 / hr10 - 49Noida, India
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Aelite Edge Business Consulting Pvt. Ltd. Is a Digital Strategy company. Located in Noida, India, the team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Siliguri, India
Services provided
Software development firm Technogleam was founded in 2013. The team specializes in Custom Software Development and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49San Pedro Sula, Honduras
Services provided
Launched in 2011, Mintec Digital is a small social media marketing agency. Their team provides Social Media Marketing and Web Design.
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$5,000+Undisclosed10 - 49Barrie, Canada
Services provided
Larche is a small Barrie, Canada-based web design agency. Their services include Web Design and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Indore, India
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Tech Matrick is a Digital Strategy company. The team is located in Indore, India, and their services include Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Lucknow, India
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Established in 2019, InfoTalks is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Phoenix, AZ
Services provided
Accodelades LLC is a web design agency launched in 2020. The team specializes in Web Design and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Ilioupoli, Greece
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Global Touch - Web Design & Digital Marketing Agency is a small social media marketing agency launched in 2015. Their services include Social Media Marketing and Web Design.
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$1,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
Digital Strategy company Hey Mr Digital Media was established in 2016. The team focuses on Digital Strategy and Video Production.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Digital Strategy company Apex SEO Company Toronto was founded in 2015. The team offers Digital Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Debrecen, Hungary
Services provided
FutureManagement, a small branding agency, is based in Debrecen, Hungary. Their services include Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Established in 2010, Risians Technology - Web Development And Digital Marketing Company In Dubai is a Digital Strategy company. The agency provides Digital Strategy and Email Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.