Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$50 - $99 / hrFreelancerLiverpool, England
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PPC company SGP Digital is located in Liverpool, England. Founded in 2021, the team provides Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Hamburg, Germany
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Based in Hamburg, Germany, werbseo is a web development company. They provide Web Development and Digital Strategy and were founded in 2015.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 85 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
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Social media marketing company MIGHTY WARNERS TECHNOLOGY LLC focuses on Social Media Marketing and Content Marketing. They are located in Dubai, United Arab Emirates.
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$5,000+$50 - $99 / hr50 - 249Noida, India
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Founded in 2017, Buffalo Soldiers is a midsize Advertising company. Their team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
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Metaverse of Things, a Blockchain Marketing company, is located in New York, New York. The team specializes in Blockchain Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancer
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Launched in 2023, SEO Graduate is a social media marketing agency. Their team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hrFreelancer
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Macc Digi Service is a social media marketing company. The company is in Nilambur, India. Their team specializes in Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+$25 - $49 / hrFreelancer
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Innokrat is a social media marketing firm. They were established in 2022, and their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancer
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Based in Kutno, Poland, arekpsurski.pl is a PPC company. They provide Pay Per Click and UX/UI Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed50 - 249
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Rank Orbit LLC |Digital marketing services is a SEO company launched in 2015. The team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Navjyot Singh - Digital marketing expert in Delhi, a PPC company, is based in New Delhi, India. Their services include Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosedFreelancerSurat, India
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SEO services firm Digital Swayam Lahoti is headquartered in Surat, India. They provide Search Engine Optimization and Pay Per Click and were founded in 2023.
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UndisclosedUndisclosedFreelancer
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SEO company Boost Marketing was launched in 2024. The team offers Search Engine Optimization and Pay Per Click.
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$10,000+$25 - $49 / hr50 - 249
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Logo designs Hub, an Advertising company, offer Advertising and Branding. They were established in 2021.
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$1,000+$25 - $49 / hrFreelancer
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Based in Nairobi, Kenya, WebFlex is a social media marketing company. Established in 2024, the team focuses on Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hrFreelancer
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Logic X is a social media marketing agency established in 2021. The company focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hrFreelancer
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Founded in 2024, ss is a Conversion Optimization company. Headquartered in , the team focuses on Conversion Optimization and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancer
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Established in 2022, KTB Digital Media is a small SEO services firm headquartered in Saint Charles, Missouri. Their team offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hrFreelancerFullerton, CA
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Serenity Creative Solutions is a small PPC agency established in 2024. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerMatca, Romania
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ApexRevampDigital is a social media marketing company. Based in Matca, Romania, the team focuses on Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hrFreelancerJhelum, Pakistan
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SEO company Adeel Masood was established in 2024. Based in Jhelum, Pakistan, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Liber Agência digital is a social media marketing agency. In São Mateus, Brazil, the company was founded in 2017. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerAmsterdam, Netherlands
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Chiro Clicks is a SEO services firm. Based in Amsterdam, Netherlands, their team provides Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hrFreelancer
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Founded in 2025, Darshan Parmar | Digital Marketing Executive | PPC Expert is a Digital Strategy company. The firm specializes in Digital Strategy and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hrFreelancerLahore, Pakistan
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Hamid Mahmood is a social media marketing company. The company is headquartered in Lahore, Pakistan. Their team focuses on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hrFreelancer
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Located in Chennai, India, TK digital marketing agency is an Advertising company. They specialize in Advertising and Social Media Marketing and were founded in 2025.
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Undisclosed$25 - $49 / hrFreelancer
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Search Mad is a small Bracebridge Heath, England-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Emvision, a social media marketing agency, was launched in 2025. The firm provides Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hrFreelancer
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Established in 2021, Ophelia Wren is a small Ikeja, Nigeria-based social media marketing firm. Their team specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hrFreelancer
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Precise Local Digital is a PPC agency. Based in Brooklyn, New York, the agency provides Pay Per Click and Search Engine Optimization.
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$1,000+UndisclosedFreelancerNaperville, IL
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MKT Link Media is a SEO company based in Naperville, Illinois. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hrFreelancer
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In Lahore, Pakistan, GrowRush Digital is a SEO company. They specialize in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancer
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Sheron Kumar is a pay per click company. They specialize in Pay Per Click and Performance Marketing and were established in 2025.
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UndisclosedUndisclosedFreelancer
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See all 1 projectsBuyServiceUSA offers digital marketing services focused on enhancing online reputation, increasing website traffic, and boosting domain authority. Reviews highlight the company's effective project management, timely delivery, and innovative strategies, making them an invaluable partner for businesses seeking impactful online presence improvements. BuyServiceUSA is praised for its expertise, exceptional support, and value for cost, contributing significantly to clients' marketing success.
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Undisclosed$25 - $49 / hrFreelancer
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Kangamurra Media is an Australia-based Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerVilnius, Lithuania
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SEO365, a Content Marketing company, is located in Vilnius, Lithuania. Their services include Content Marketing and Affiliate Marketing.
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$5,000+$100 - $149 / hr2 - 9Kota Kinabalu, Malaysia
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SEO agency Bingo Digital Marketing is located in Kota Kinabalu, Malaysia. Their services include Search Engine Optimization and Web Development.
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$1,000+$100 - $149 / hr2 - 9Mumbai, India
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IDesign Digital Marketing Solutions For Your Business is a SEO company. They are headquartered in Mumbai, India. Their team focuses on Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9
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Viranks is a SEO agency. Their team is based in. The firm specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hrFreelancerRhosesmor, Wales
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HDC Projects Digital Marketing is a SEO company. Founded in 2018, the firm is in Rhosesmor, Wales. Their team specializes in Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Cheyenne, WY
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See all 1 projectsElisol offers comprehensive services in web and mobile development, marketing, social media management, and SEO. Reviews highlight their ability to deliver integrated solutions and their commitment to client satisfaction. Clients praised their project management, timely delivery, and responsiveness, noting significant improvements in user engagement, efficiency, and brand visibility.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2018, Bizcat is a small social media marketing company. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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See all 2 projectsUnlimit Digital offers web design, branding, and promotional media networking services, consistently praised for their professionalism, responsiveness, and creativity. Clients appreciate their ability to deliver projects on time and align with client visions, demonstrating a strong cultural fit and initiative. Unlimit Digital is known for clear communication and a tailored approach, enhancing client satisfaction and project outcomes.
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UndisclosedUndisclosed2 - 9Glen Burnie, MD
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Founded in 2021, Business Solution is a SEO company. The team offers Search Engine Optimization and Pay Per Click and is in Glen Burnie, Maryland.
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$1,000+$150 - $199 / hr2 - 9
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New Era Digital is a SEO agency. They specialize in Search Engine Optimization and Digital Strategy and were established in 2017.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsBandse D Private Limited specializes in SEO and PPC services aimed at enhancing online visibility and lead generation. The reviews highlight their effective communication, strategic expertise in SEO and digital marketing, and impressive project management. Clients appreciate their dedication, unique promotional techniques, and the significant impact on search engine rankings and lead generation.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsSEO Center USA provides services including SEO, website design, and Google Ads management. Their clients, such as Unik Construction LLC, appreciate the excellent value for cost and the increase in leads and website traffic. The company is commended for their 24/7 availability and effective website marketing, making them a recommended choice for PPC and other digital marketing services.
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$5,000+$50 - $99 / hr2 - 9Sunrise, FL
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Nbma.io is a Sunrise, Florida-based web design agency. Their services include Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Adkonversion is a Conversion Optimization company. They are headquartered in Alcoy, Spain, and their services include Conversion Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9London, England
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GD Canvas is a small London, England-based website development company. The team focuses on Web Development and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
35.9/40.017/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.