Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$25,000+$100 - $149 / hr10 - 49Ottawa, Canada
Services provided
Web design company Soshal provides Web Design and UX/UI Design. They are headquartered in Ottawa, Canada.
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UndisclosedUndisclosed10 - 49Rochester, NY
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J&E Media Corp is an Email Marketing company. Established in 2002, the agency is headquartered in Rochester, New York. Their team focuses on Email Marketing and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 85 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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UndisclosedUndisclosed10 - 49Tampa, FL
Services provided
Marshall Advertising, a media planning and buying agency, is based in Tampa, Florida. Their services include Media Planning & Buying and Advertising.
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$100,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Exverus Media is a Los Angeles, California-based media planning and buying agency. They offer Media Planning & Buying and Conversion Optimization and were founded in 2012.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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Digital Net India is a SEO agency. They are in Noida, India, and their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Liverpool, England
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DoLocal Ltd. Is a SEO company. Their small team of employees is located in Liverpool, England. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Waco, TX
Services provided
Busy Bee Media, Inc. Is a SEO agency. Founded in 2007, the agency is in Waco, Texas. Their team offers Search Engine Optimization and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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UndisclosedUndisclosed10 - 49Newark, CA
Services provided
Web design company DexDel was launched in 2011. The company provides Web Design and Web Development, and is small.
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UndisclosedUndisclosed10 - 49Timișoara, Romania
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EBIG, a branding firm, was established in 2005. They specializes in Branding and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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Undisclosed$100 - $149 / hr10 - 49København, Denmark
Services provided
Launched in 2015, Adtimize is an Email Marketing company. The team provides Email Marketing and Graphic Design.
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Undisclosed$150 - $199 / hr10 - 49Pontiac, MI
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Software development firm Geek Town USA was launched in 2014. In Pontiac, Michigan, the team focuses on Custom Software Development and Web Development.
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$10,000+$150 - $199 / hr10 - 49Wayne, PA
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Launched in 2004, Quattro is an Advertising company. Headquartered in Wayne, Pennsylvania, the team focuses on Advertising and Digital Strategy.
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$1,000+Undisclosed10 - 49Watthana, Thailand
Services provided
Vault Mark Co., Ltd., a small SEO services firm, is located in Watthana, Thailand. The team offers Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49Drummoyne, Australia
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O2 Digital Marketing is a social media marketing agency based in Drummoyne, Australia and Gurugram, India. Their services include Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Acton, MA
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RF Studio is a SEO company. Located in Acton, Massachusetts and Islamabad, Pakistan, the company was established in 2011. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
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Located in Dallas, Texas, Phrasing is a Digital Strategy company. They specialize in Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
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DEA.Amsterdam is a Marketing Strategy company. Their small team is located in Amsterdam, Netherlands and offers Marketing Strategy and Social Media Marketing. The agency was launched in 2017.
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$1,000+< $25 / hr10 - 49Lucknow, India
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Barrownz Pearl Web Pvt Ltd is a custom software development firm. The company is located in Lucknow, India. Their services include Custom Software Development and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
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AceOne is a social media marketing agency. Based in Karachi, Pakistan, the team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
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Media Direction OMD Ukraine is a small PPC company founded in 2002. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49Leicester, England
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123 Ranking is a Digital Strategy company headquartered in Leicester, England. Launched in 2000, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Comfort Oni is an Apopka, Florida-based SEO services firm. They specialize in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49
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Growth Leaders Consulting, a social media marketing agency, was established in 2020. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Think Web is a small SEO agency located in Delhi, India. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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Top Rank Digital is a SEO agency. Founded in 2019, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49
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Founded in 2012, Attractive Web Solutions is a small India-based social media marketing agency. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Edmond, OK
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Fylo is a media planning & buying agency. Located in Edmond, Oklahoma, the company was established in 2000. Their services include Media Planning & Buying and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Lagos, Nigeria
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Zedi Africa is a public relations agency. Founded in 2022, the agency is located in Lagos, Nigeria. Their services include Public Relations and Content Marketing.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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Cybersecurity company Al Imtedad Electronics is in Dubai, United Arab Emirates. They specialize in Cybersecurity and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Sant Quirze del Vallès, Spain
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Based in Sant Quirze del Vallès, Spain, Limbic is a small Content Marketing company. The team focuses on Content Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Madison, WI
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Small social media marketing firm Shelley's Social Media, LLC, is in Madison, Wisconsin. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Meerut, India
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Headquartered in Meerut, India, Promtion Paradise is a branding firm. Launched in 2016, the team focuses on Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49Great Neck, NY
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Business Nucleus USA LLC is a small Marketing Strategy company founded in 2018. Their services include Marketing Strategy and Digital Strategy.
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$1,000+Undisclosed10 - 49
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Logo Design - Logoinn USA is an Email Marketing company. The team is located in Houston, Texas, and their services include Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Praha 9, Czech Republic
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Lead Magnet is a Praha 9, Czech Republic-based branding agency. The team offers Branding and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49New Delhi, India
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Techimpero is a social media marketing firm. The New Delhi, India-based agency provides Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr10 - 49Marshallton, DE
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Torque Services is a PPC agency. The firm is headquartered in Marshallton, Delaware and. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Delhi, India
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G Tech Web marketing is a Delhi, India-based SEO services firm. They focus on Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49
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Email Marketing company Fuzelift was established in 2012. In São Domingos de Rana, Portugal, the team provides Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Optimizers is an Advertising company. Based in Dubai, United Arab Emirates, the team specializes in Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Founded in 2020, Optimizers.ae is a small SEO services firm. Their team provides Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Small Digital Strategy company Social Booster Marketing, is located in Sunny Isles Beach, FL, USA, Florida. Their services include Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsSparkleap Techsol specializes in email marketing and content marketing services, delivering personalized campaigns, strategic planning, and SEO-optimized content. Reviews highlight their professionalism, expertise, and dedication to understanding client needs, although some suggest improved clarity in project timelines would enhance their service. Overall, clients report strong satisfaction with Sparkleap Techsol's contributions to achieving their marketing goals.
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$25,000+$200 - $300 / hr50 - 249New York, NY
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Web design company Ironpaper is headquartered in New York, New York and Charlotte, North Carolina. The team offers Web Design and UX/UI Design.
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UndisclosedUndisclosedFreelancerSioux Falls, SD
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Media planning and buying company Perceptive Media & Marketing, LLC was established in 2010. The small team focuses on Media Planning & Buying and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancermanchester, England
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Eyekatcha is a small manchester, England-based PPC agency. The team offers Pay Per Click and Web Design.
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$5,000+$25 - $49 / hrFreelancerNew Delhi, India
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Headquartered in New Delhi, India, PPC Expert Near Me is a pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Bloemfontein, South Africa
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Instant SEO is a Bloemfontein, South Africa-based SEO services firm. The team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hrFreelancerAthina, Greece
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In Athina, Greece, Georgios Kontos is a small Other Digital Marketing company. Their services include Other Digital Marketing and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerSderot, Israel
Services provided
Avi-Web is an Advertising company. They are located in Sderot, Israel. Their team provides Advertising and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
35.9/40.017/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.