Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Located in Montreal, Canada, Performance Marketers is a small pay per click company. Their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Concrete Marketing Crew is a SEO company. They offer Search Engine Optimization and Pay Per Click and are based in Miami, Florida.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+< $25 / hr2 - 9Bengaluru, India
Services provided
Balloon Networks is a SEO agency. Their team is headquartered in Bengaluru, India and India. The firm focuses on Search Engine Optimization and Content Marketing.
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Undisclosed< $25 / hr2 - 9Liverpool, Australia
Services provided
SEOVerve is a Digital Strategy company. Founded in 2022, their team focuses on Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Naples, FL
Services provided
Located in Grand Rapids, Michigan and Naples, Florida, Intellectual Ninjas is a pay per click company. They offer Pay Per Click and Digital Strategy and were launched in 2012.
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$1,000+$50 - $99 / hr2 - 9Istanbul, Türkiye
Services provided
Based in Istanbul, Türkiye, Doktus Digital is a small SEO agency. The team offers Search Engine Optimization and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Cookeville, TN
Services provided
Launched in 2015, Shine Social Hometown Digital Solutions is a small Advertising company. Their team focuses on Advertising and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+< $25 / hr2 - 9
Services provided
Astar Web Technology is a branding firm. Their team is in Ahmedabad, India and specializes in Branding and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Pacho y nacho, a small Conversion Optimization company, is based in Montreal, Canada. The team offers Conversion Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed2 - 9Columbus, OH
Services provided
Launched in 2016, Studio MFP is a small e-commerce development company. Their team focuses on E-Commerce Development and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
Services provided
Launched in 2014, Viztechie is a small pay per click agency located in Noida, India. Their team provides Pay Per Click and Web Design.
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$1,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
Established in 2008, Metrik Marketing Inc is a PPC agency. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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OPTe Solutions is a small Digital Strategy company in Siem Reap, Cambodia. The team focuses on Digital Strategy and Graphic Design.
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$1,000+Undisclosed2 - 9
Services provided
OrangePie Marketing, a small Digital Strategy company, is in Toronto, Canada. The team offers Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Bozeman, MT
Services provided
Launched in 2018, Mapped Social is a PPC company. The team specializes in Pay Per Click and Search Engine Optimization and is headquartered in Bozeman, Montana.
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UndisclosedUndisclosed2 - 9Wichita, KS
Services provided
Get Local is an Other Marketing company based in Wichita, Kansas. The team offers Other Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Manalapan Township, NJ
Services provided
Silver Spine Media is a small Manalapan Township, New Jersey-based SEO services firm. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Slim Marty is an Email Marketing company. In Chicago, Illinois, the team specializes in Email Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Backstage Supporters Pvt Ltd is a small graphic design company based in Delhi, India. The team offers Graphic Design and Mobile App Development.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Said Digital - Digital Agency, London is a small PPC company launched in 2018. Their team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Singapore, Singapore
Services provided
Advertising company Elevan August Media was established in 2019. The small team provides Advertising and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Scottsdale, AZ
Services provided
In Scottsdale, Arizona, GladDigital is a SEO agency. They provide Search Engine Optimization and Pay Per Click and were founded in 2018.
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UndisclosedUndisclosed2 - 9Portland, OR
Services provided
Nug Digital Marketing is a branding agency. They are based in Portland, Oregon and have small team. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tigard, OR
Services provided
Response Interactive LLC, a small Advertising company, is located in Tigard, Oregon. The team focuses on Advertising and Email Marketing.
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$1,000+$150 - $199 / hr2 - 9Pembroke Pines, FL
Services provided
The Glow Up is a branding agency. They focus on Branding and Pay Per Click and were established in 2011.
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$5,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Founded in 2014, Klick Media Labs is a SEO services firm. The small team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Portland, OR
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Webfu, a small PPC agency, is in Portland, Oregon. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Durban, South Africa
Services provided
Peniel Agency, a social media marketing agency, is based in Durban, South Africa. They focus on Social Media Marketing and Pay Per Click and were launched in 2012.
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$1,000+$100 - $149 / hr2 - 9Fulshear, TX
Services provided
Shero Marketing is a SEO agency. Established in 2019, the firm focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
Founded in 2019, Mass Inbound is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
ADACITY, a Conversion Optimization company, was founded in 2017. The small team offers Conversion Optimization and Email Marketing.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Founded in 2019, 9imedia Network is a small SEO agency located in Dubai, United Arab Emirates. Their team focuses on Search Engine Optimization and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, FL
Services provided
Volcano Digital Marketing is a small Melbourne, Florida-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Winder, GA
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Search Advantage Marketing is a pay per click company. They are located in Winder, Georgia and have small team. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Greensboro, NC
Services provided
Magnetic Ideas is a SEO services firm established in 2012. The small team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Herndon, VA
Services provided
Digital Strategy company Oringoo LLC was founded in 2014. The team focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Palm Bay, FL
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James Garris Marketing is a small Palm Bay, Florida-based Digital Strategy company. The team offers Digital Strategy and Pay Per Click.
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$1,000+Undisclosed2 - 9Ottawa, Canada
Services provided
SEO Services Ottawa Inc, a small SEO agency, is located in Ottawa, Canada. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
Carolina SEO is a Content Marketing company. Their team is located in Charlotte, North Carolina and specializes in Content Marketing and Logo.
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$1,000+$25 - $49 / hr2 - 9Sarnia, Canada
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Quest For Tech Digital Agency is a SEO agency. Founded in 2014, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$200 - $300 / hr2 - 9
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Doug Walker Consulting, LLC is a SEO agency. Established in 2015, the team focuses on Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
Services provided
Content Marketing company Full Contact SEO was established in 2018. The small team specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Ventura, CA
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Established in 1984, The Rico Group is a pay per click agency. The team provides Pay Per Click and Search Engine Optimization and is headquartered in Ventura, California.
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$1,000+$50 - $99 / hr2 - 9Monterrey, Mexico
Services provided
Base 3, a Digital Strategy company, offers Digital Strategy and Pay Per Click. The agency is based in Monterrey, Mexico.
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UndisclosedUndisclosed2 - 9Hershey, PA
Services provided
H2H Marketing is a Mobile & App Marketing company. In Hershey, Pennsylvania and Lancaster, Pennsylvania, the company focuses on Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Advertising company Hodges Advertising, Inc. Was founded in 1988. The team provides Advertising and Media Planning & Buying and is in Charlotte, North Carolina.
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UndisclosedUndisclosed2 - 9
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Launched in 2001, WebPilot, a small pay per click company, is based in Westwood, New Jersey. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Laguna Beach, CA
Services provided
Razwerks is a SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click, and the company is headquartered in Laguna Beach, California.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
Services provided
Leg Up Web Design is a small Dublin, Ireland-based web design company. The team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
Services provided
Gatts Digital Marketing is a small Rio de Janeiro, Brazil-based Digital Strategy company. Their services include Digital Strategy and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
35.9/40.017/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.