Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$50 - $99 / hrFreelancerFredericksburg, VA
Services provided
Skybase Media is a PPC agency founded in 2019. The small team specializes in Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hrFreelancerKing's Stanley, England
Services provided
Stroud Valley SEO is a SEO company. They are based in King's Stanley, England and have small team. They provide Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 83 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$25,000+$300+ / hr50 - 249
Services provided
Digital Marketing Agency is a social media marketing agency. They are located in Noida, India and Noida, India. Their team provides Social Media Marketing and Affiliate Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Dmxpert is a social media marketing firm. The small Pune, India-based team offers Social Media Marketing and Pay Per Click. The company was launched in 2023.
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UndisclosedUndisclosedFreelancer
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Sumathi Consulting, a pay per click company, is based in Thiruppanandal, India. They focus on Pay Per Click and Advertising.
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Undisclosed$25 - $49 / hrFreelancerBucurești, Romania
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Zaifan Web Design SRL, a small PPC agency, is headquartered in București, Romania. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Miradevsolutions is an Abeokuta, Nigeria-based Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
State Services is a web design agency. They specialize in Web Design and Web Development and were established in 2016.
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$1,000+$25 - $49 / hrFreelancerEscazú, Costa Rica
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Silva Consulting is an Escazú, Costa Rica-based Digital Strategy company. They focus on Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$5,000+$50 - $99 / hr2 - 9Denpasar, Bali, Indonesia
Services provided
Core Freelancers is a PPC agency. Launched in 2018, the company is based in Denpasar, Bali, Indonesia. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Fitch Technologies LLC is a web design agency. Founded in 2019, the team provides Web Design and Web Development. The company is located in Dubai, United Arab Emirates and Dubai, United Arab
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$1,000+< $25 / hr2 - 9Thane, India
Services provided
JD Infotechs is a SEO services firm. Headquartered in Thane, India, their small team offers Search Engine Optimization and Social Media Marketing. The firm was launched in 2020.
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$5,000+$150 - $199 / hr10 - 49Lytchett Matravers, England
Services provided
See all 1 projectsOunternet digital marketing agency offers services in PPC, Google Ads management, and data analysis. The reviews highlight their proficiency in driving high-quality leads and enhancing website traffic through targeted campaigns. Clients commend their data-driven approach, effective project management, and the impressive return on investment achieved through their strategies.
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$1,000+< $25 / hrFreelancerSilang, Philippines
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Praferosa Web Works is a Silang, Philippines-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Yarraville, Australia
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Marmoset Digital Media, a small web design company, is headquartered in Yarraville, Australia. The team specializes in Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
Content Marketing company Spreadator is located in Hyderabad, India. The team specializes in Content Marketing and Contract Manufacturing.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Digital Strategy company Elegant Marketing offers Digital Strategy and Pay Per Click. They are headquartered in Austin, Texas.
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$1,000+< $25 / hr2 - 9Delhi, India
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Paridhi Infotech is a Content Marketing company. They are located in Delhi, India, and their services include Content Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9Bengaluru, India
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Digibaap pvt ltd is an Other Digital Marketing company. They are headquartered in Bengaluru, India and have small team of experts. Their services include Other Digital Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49
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See all 2 projectsWhat sets us apart: AI‑Powered SEO & CampaignsWe infuse every strategy with advanced AI analysis—so your performance marketing (SEO, and paid traffic), website, and overall digital
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UndisclosedUndisclosed10 - 49Kolkata, India
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See all 1 projectsDigitallyChalo is a results-driven digital marketing and web development agency based in Kolkata, India. Since 2015, we’ve been empowering businesses of all sizes with tailored online strategies
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Undisclosed< $25 / hr10 - 49Surat, India
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See all 1 projectsSurat SEO Expert provides affordable SEO, GMB ranking, content writing, and website development services designed for Surat businesses to improve visibility, traffic, and local customer growth.
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Undisclosed< $25 / hr10 - 49
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See all 1 projectsTrade Pulse Marketing, the Top Home Service Marketing Agency, empowers HVAC, plumbing, electrical, roofing, carpentry, landscaping, painting, and pest control pros. Our performance-based approach
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$1,000+< $25 / hr10 - 49Noida, India
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See all 1 projectsBlix Technologies, established in 2019, is a trusted SEO and digital marketing agency offering services in over 15 countries. We provide digital solutions, including search engine optimization
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$1,000+$25 - $49 / hr10 - 49
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Remedy 6 Digital is a web design agency. Their small team is located in Seattle, Washington. Their services include Web Design and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Youngstown, OH
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Bradford Marketing Solutions Inc is an e-commerce development firm. The team provides E-Commerce Development and Pay Per Click, and the firm is in Youngstown, Ohio.
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UndisclosedUndisclosed10 - 49Spanish Fork, UT
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In Spanish Fork, Utah, Webilizers is a pay per click company. They provide Pay Per Click and Search Engine Optimization and were established in 2006.
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$5,000+$50 - $99 / hr10 - 49London, England
Services provided
Crum Consult, a social media marketing firm, is headquartered in London, England. They specialize in Social Media Marketing and Conversion Optimization.
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$1,000+$150 - $199 / hr10 - 49Chadstone, Australia
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Lead Gen Guys, a pay per click agency, was launched in 2017. The agency focuses on Pay Per Click and Search Engine Optimization, and is small.
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$1,000+$50 - $99 / hr10 - 49Attendorn, Germany
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Social Ad Bull is a Conversion Optimization company. Headquartered in Attendorn, Germany, the agency was established in 2020. Their team provides Conversion Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Tallinn, Estonia
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Hunt.media is a SEO agency. The team is headquartered in Tallinn, Estonia, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Jaipur, India
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Stagoenix is a small PR firm. They provide Public Relations and Search Engine Optimization and were founded in 2019.
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UndisclosedUndisclosed10 - 49North Wollongong, Australia
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Webyroo , a small Mobile & App Marketing company, is based in North Wollongong, Australia. The team focuses on Mobile & App Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
LegUP is a SEO services firm launched in 2021. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Durrës, Albania
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Digital Strategy company Guardians of Digital is located in Durrës, Albania. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
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A11 AGENCY is a SEO services firm. Launched in 2010, the team focuses on Search Engine Optimization and Pay Per Click. The agency is located in Kyiv, Ukraine.
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$1,000+$25 - $49 / hr10 - 49Wilmington, DE
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AdFirst Agency, a Digital Strategy company, was established in 2019. They specializes in Digital Strategy and Content Marketing.
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Undisclosed$25 - $49 / hr10 - 49
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Launchly offers services in Pay Per Click (PPC) and other digital marketing areas, with a focus on platforms like Facebook Ads. The overall feedback from reviews suggests dissatisfaction with their performance, citing issues such as lack of professionalism and inefficiencies in project execution, despite initial positive impressions.
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$1,000+Undisclosed10 - 49Lincoln, NE
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AdsManaged.Co is a small social media marketing company in Lincoln, Nebraska. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
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PPC company Netaloft was founded in 2017. The firm focuses on Pay Per Click and Digital Strategy, and is small.
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$1,000+$25 - $49 / hr10 - 49Oakville, Canada
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Vivid Zone , a small SEO agency, is located in Oakville, Canada and Lahore, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Over The Rope - Digital Marketing Agency is a small Ecommerce Marketing company. Founded in 2022, the team specializes in Ecommerce Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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Clio Digital, a Digital Strategy company, was launched in 2017. The small team offers Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed10 - 49San Francisco, CA
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ENDIGITA - Performance Agency is a PPC agency. The firm is based in San Francisco, California and İstanbul, Türkiye. Their team provides Pay Per Click and Conversion Optimization.
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$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
SEO agency Empower Digital is in Toronto, Canada. They offer Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Interactive Central is a social media marketing company. The team focuses on Social Media Marketing and Email Marketing and is in.
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$10,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Ripple Digital Marketing is a SEO company. Founded in 2021, their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Islamabad, Pakistan
Services provided
Malhar Digital Complex is a social media marketing company in Islamabad, Pakistan and Dubai, United Arab Emirates. They focus on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Kuta, Indonesia
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ResultAd is a Mobile & App Marketing company. They were established in 2017 and focus on Mobile & App Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Long Beach, CA
Services provided
The Amazon Xperts is a Long Beach, California-based Digital Strategy company. They provide Digital Strategy and Search Engine Optimization and were launched in 2021.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.