KlientBoost

BACKGROUND

Please describe your company and your position there.

I'm the business development team lead for a CPaaS company. I direct the team responsible for driving growth in our SMS product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

For the past 10+ years, we had spent a reasonable portion of our marketing budget on PPC without much visibility on ROI. We hired KlientBoost to manage our PPC advertising and provide insights into ways we could put our marketing spend to good use.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Initially, we discovered KlientBoost through their exceptional website and blog content, highlighting their level of expertise from the outset. Working with KlientBoost has only proved this correct.

Additionally, previous PPC consultants have required us to use their Adwords account and pay a margin per click. KlientBoost's model is they manage your existing Adwords account for a fixed fee.

This was far superior in our view as we could easily see how the results trended over a longer period of time, plus we keep the results at the end of the project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initially, KlientBoost reviewed our existing Adwords campaign and made tweaks to improve performance. Next, they designed an external landing page using elements from our existing pages and diverted 50% of our PPC clicks to this new page to gauge improvements in conversion rates.

Once it was confirmed that KlientBoost's landing page was superior, the next stage involved putting 100% of our PPC traffic via the new landing page and making minor adjustments to the PPC settings and the landing page elements to further drive conversions.

Throughout the process, we had weekly meetings with the KlientBoost team to discuss improvements and results.

How many people from the vendor's team worked with you, and what were their positions?

During onboarding, we worked with four KlientBoost team members who discussed our situation and desired outcomes and tailored a plan to suit. On the day-to-day operation, we primarily worked with two team members (an account manager and a web designer) with periodic check-ins from a customer success manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result of this relationship, we have:

1. Learned a substantial amount about PPC which is invaluable going forward,
2. Improved our PPC campaign to reduce unnecessary elements and focus on the elements that work,
3. Significantly reduced our cost-per-click while improving our conversion rates (sounds like hype but it is true).

Ultimately we now have great visibility on our PPC's ROI through accurate conversion rate tracking and cost-per-conversion tracking. KlientBoost has now handed control of the account back to our internal team so we can continue to manage our own PPC campaigns.

Describe their project management style, including communication tools and timelines.

Our business relationship was during the COVID-19 lockdown period and as a result all communication has been via video conference. The entire KlientBoost team has been extremely responsive to emails and video conferencing requests throughout the relationship.

During weekly conferences, the KlientBoost team would keep record of ROI using a shared Google Sheets document (plus we still had access to our Adwords dashboard) so we were all abreast of the results.

What did you find most impressive or unique about this company?

Knowledge is a big factor, however what I found most unique was the level of human connection. At no point did we feel like another company in their CRM system - their team made an effort to get to know us, understand our business and our goals, and made the best possible decisions to reach our goals.

Are there any areas for improvement or something they could have done differently?

I don't have any areas I can suggest improvement - any minor issues we had with the project were largely due to corporate structure on our side or our business's market constraints.

BACKGROUND

Please describe your company and your position there.

We sell vacation packages for Branson, Missouri. I am charged with helping with lead generation & management

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost (KB) to take some of the heavy lifting of our lead generation off myself and our inhouse team. We utilized them for landing pages, design, and PPC on Google & FB.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Finding their knowledgeable posts in search regarding detailed Adwords strategies. We could tell they knew what they were doing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Key deliverable were of course quality sales leads for our company. We had many strategy calls so that we could get what was in our heads out and into theirs. Then then developed some landing pages, tricked out our own Adwords & Facebook Ads accounts and we went to town churning out leads.

How many people from the vendor's team worked with you, and what were their positions?

SOme designers worked in the background but we had two primary contacts who were essentially account managers and CRO ninjas. They were great guys.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We generated a ton of leads. They were interested and targeted leads that served us well.

Describe their project management style, including communication tools and timelines.

They use Asana, which I wasn't the biggest fan of, but that is just personal choice and not really a negative. Weekly calls and decently prompt communicated, especially if it is of a higher importance. A bit slow on landing page turn around and changes.

What did you find most impressive or unique about this company?

The staff is friendly and very personable. They are your friends. Which does make it harder when it may be time to part ways.

Are there any areas for improvement or something they could have done differently?

We have a unique industry and we had a lot of growing pains at the time. I think they did good - just not the right time for us.

BACKGROUND

Please describe your company and your position there.

I work for LiveView Technologies as the Director of Marketing and Demand Generation. We provide enterprise-ready cloud-based surveillance, 24/7 live control, detection and world class sensors...all set up in less than 30 minutes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We are starting to roll out a marketing and lead generation program from scratch and looking to utilized all of the digital advertising channels including paid social and search. KlientBoost has supported us since January to get our ads off the ground and to create CRO pages that we are always testing. So the entire user experience from soup to nuts.

What were your goals for this project?

Our goals for this project were really to test out a few channels like Facebook Ads, LinkedIn Ads, Google Ads, etc. that have never been used before at LiveView Technologies. The goal was to drive sales ready leads for the lowest cost per lead. Some preliminary targets were set at 150 leads a month at an average CPL of $50.

SOLUTION

How did you select KlientBoost?

By evaluating multiple ad agencies, vetting their expertise, and overall cost.

Describe the scope of their work in detail.

Since starting in late December and January, we have been moving as quickly as possible to get all of our ad accounts set up, landing pages created, lead flow tested and our initial ads launched.

KlientBoost has been there for ever step of the process, even getting into our marketing automation platform, HubSpot. Being a brand new account it has been challenging to chase down all of the internal connections needed to launch these brand new ad accounts, but they have been hands on since day one.

What was the team composition?

I've been working closely with a project manager and our ads manager. The team is fantastic in that they are fun to engage with and able to think strategically for the needs of our business.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been running ads for a little over 3 weeks and in that time we have completely overwhelmed our sales team with quality leads for less than half the CPL expected. We started by crawling with a bit of spend that would dictate what audiences were working and where we needed to pivot.

After that initial week of ads we we have maintained a steady CPL around $20 for demo requests! We recently scaled our daily budgets and saw over 200+ demo request leads in one day while still maintaining quality and a CPL of $20 or less.

How effective was the workflow between your team and theirs?

The workflow between our teams has been really smooth. We meet once weekly and work via email outside of that. The KlientBoost team has built in-depth Google Data Studio reports so I can check in on the progress/results of our ads in real time.

What did you find most impressive about this company?

I have been running ads or leading ad spend over the last 5 years of my career and I have never seen results of this nature as quickly as they have been able to produce them. We are thrilled by the progress and how quickly we have achieved this type of success.

Are there any areas for improvement?

We have had a few setback over the last few weeks, but nothing in control of KlientBoost and they have been great to assist in any way shape or form.

BACKGROUND

Please describe your company and your position there.

I run marketing for a B2B SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We've seen some benefit from PPC but were not confident we were getting the most out of the tool. KlientBoost was retained to answer that question for us through auditing our exiting set up and developing a robust, data and testing-driven strategy to identify and capture any potential untapped benefit from PPC.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost came highly recommended by multiple adjust companies in our space.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope work extended beyond just looking at campaign architecture and keywords used in Google Ads to also include landing page performance and their entire user journey from which keyword is grabbing their attention to what they respond to the best to opportunity creation and close.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with an account manager, conversion optimization expert, and had regular communication with leadership in the design and campaigns departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

KlientBoost delivered a 28% reduction in CPA and 16% increase in conversion rate compared to 9-month baseline prior to working together.

Describe their project management style, including communication tools and timelines.

KlientBoost has a well developed process that lives in Asana. We were added to an instance they created for our work together and provided updates in a clear, concise manner through Asana.

What did you find most impressive or unique about this company?

KlientBoost is truly a partner, not just a vendor. They focused on getting to know the product and offering in order to provide better assets and better understand the user experience. They even spent time with our internal product and product marketing teams to understand our marketing positioning.

Are there any areas for improvement or something they could have done differently?

It was a great experience overall. My only request is to continue expanding offerings to cover the entire digital marketing spectrum.

BACKGROUND

Please describe your company and your position there.

BigTime is a Professional Services Automation platform that helps businesses track and act on there operational metrics. I'm the Digital Marketing Manager at BigTime, responsible for paid acquisition and branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help strategize and execute our paid search and social efforts. This allows our internal team to focus on larget marketing campaigns.

What were your goals for this project?

We generate a ton of qualified MQLs with the campaigns that KB manages.

SOLUTION

How did you select KlientBoost?

Our VP had worked with KlientBoost at another company and liked them so much that he recommended we work with them.

Describe the scope of their work in detail.

We worked with KlientBoost to build various paid campaigns across search, Google and Bing, and social, Facebook and LinkedIn. We are currently running multiple campaigns on all platforms and iterating as it makes sense to shift spend.

What was the team composition?

We've had two account teams, working with Maleri and Cody at first and now we're working with Quinten and Daniel. The transition was totally smooth and there haven't been any big changes to the output or quality of work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our paid campaigns drive a significant amount of our MQLs and works really well within our greater marketing strategy.

How effective was the workflow between your team and theirs?

We communicate in a variety of ways, through email, Slack, and Asana. Our teams also meet twice a month to get a full rundown on the different campaign performance and what's coming up for the following month.

What did you find most impressive about this company?

KB is filled with knowledgable and friendly folks. They are just a super solid partner and we trust their opinions when it comes to this stuff!

Are there any areas for improvement?

Not at this time!

BACKGROUND

Please describe your company and your position there.

I am the Creative Director at Dennis Carpenter Ford Restorations. I work with the marketing of the company as well as web development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us retool our Google Adwords. We had set them up as a kind of set it and forget about it but wanted to begin to utilize the service to it maximum benefit. They have also helped with overall SEO and click rate optimization. Additionally, we are working on marketing through various social media platforms.

What were your goals for this project?

To increase ROIS and revenue. We also wanted to make sure the Adwords was set up for our company to maximize the service.

SOLUTION

How did you select KlientBoost?

Positive reviews and meeting with them to discuss if we were a fit.

Describe the scope of their work in detail.

We began with a general meeting to discuss what we wanted. KlientBoost then went back and with that information and analyzed all of our current set ups, analytics and process in regards to PPC campaigns, strategy and setup.

They produced a very impressive report detailing what they would do and how they intended to meet specific goals. After approval, they began the work meeting with us once a week to go over the project.

They also kept us very up to date with various emails and updates on the project. We have meet a number of goals but each week continue to create new one and move forward in an ongoing relationship.

What was the team composition?

We have a dedicated lead that I work with who is a fantastic communicator. They also assign a designer to work with the team on any creatives needed. Other members of the team are looped in as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had increased ROIS, revenue and orders. They have really taken our Adwords strategy to another level.

How effective was the workflow between your team and theirs?

Very easy. Great communicators. Weekly web meetings as well as a hub that shows, lists and coordinates the projects.

What did you find most impressive about this company?

The communication and quality of the work was top notch. They work with us like they are a member of our company and our marketing team.

Are there any areas for improvement?

No, I can honestly say they have exceeded our expectations on every level. I've worked with a lot of different companies to help us improve our company and KlientBoost has by far been the best I've ever worked with.

BACKGROUND

Please describe your company and your position there.

My company sells audio electronics online via an array of digital advertising channels. I'm CMO of the company and head up all things traffic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

CRO and PPC advertising (Google, Bing)

What were your goals for this project?

Goal was to get regular split tests happening so we can improve conversion rate, and to increase revenue on Google Ads.

SOLUTION

How did you select KlientBoost?

We wanted a top notch CRO agency and thought they looked the best upon doing our research.

Describe the scope of their work in detail.

They've been diligent and detailed at expanding and optimizing our Google Ads account. They're now going to start working on our Bing. They've added an additional $100k/mo in approximate revenue so far, and we've just now found our first winning split test that'll probably be implemented this week.

What was the team composition?

We have two people working on ads and I think one managing the CRO, with a few designers as well

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

$100K/mo additional revenue so far on google, one split test so far is a 7% improvement in conversion rate so that'd be huge for us.

How effective was the workflow between your team and theirs?

Easy communication, quick response and a call every other weeek

What did you find most impressive about this company?

Their communication and their work - they successfully scaled our ad accounts and have a winning test about done now!

Are there any areas for improvement?

Just need to find more winning tests. It's a numbers game, though.

BACKGROUND

Please describe your company and your position there.

I am currently working as a Marketing Director at a comprehensive mental health center that offers safe at-home ketamine experiences through telemedicine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to optimize our social media marketing efforts and explore Google Adwords. KlientBoost has been instrumental in boosting brand awareness.

What were your goals for this project?

Our goals for this project included lowering acquisition costs, increase brand exposure and evaluations booked.

SOLUTION

How did you select KlientBoost?

I selected KlientBoost based on their client reviews, clear communication, and strong knowledge upfront. I interviewed multiple agencies and have worked with many agencies previously and decided on KB.

Describe the scope of their work in detail.

After choosing KlientBoost as our agency, they executed a technical audit of our social media account which we happily had to update based on their recommendations.

They were able to change our ads that the previous agency left them. After the audit was completed KlientBoost quickly created ads and landing pages while also continually optimizing our campaigns.

What was the team composition?

We communicate closely with Haley, our account manager, and Sara, our project manager lead. We have a few more on the team that takes care of ads, creatives, etc but I am happy to stick to communicating with one person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since starting with KlientBoost end of November we have seen a double to triple increase in evaluations and also a decrease in the daily budget limit. This has been a win-win!

How effective was the workflow between your team and theirs?

Workflow has been effective by the use of Asana!

What did you find most impressive about this company?

I was impressed that they were very data-driven and understood that the healthcare sector worked quite differently from the typical b2c and b2bs out there. I am also very happy with their quick replies!

Are there any areas for improvement?

We are very satisfied with their work so far and I am excited to continue with the partnership.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at a one-stop-shop for health and wellness. The company specializes in multiple fields: pain management, neurology, sports medicine, IV therapy, physical therapy, acupuncture, chiropractic care, nutrition, and medical massage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We're trying to grow our digital presence on Google and Social Media. We wanted to bring in more patients via our digital channels and increase brand awareness.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KB was highly recommended and Missy did a great job in talking to us about KB.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our goals were to continue running Google ads and start running social ads. We never ran social ads on FB & IG prior to this and wanted to target the younger demographics. We implemented a brand new set of brand videos and assets that represents the company and our core values.

How many people from the vendor's team worked with you, and what were their positions?

3: Mike Noble - bi-weekly calls/check-ins George Ly Matt Nelson (jumping in here and there for check-ins)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have patients coming in through our digital channels, google and social media. Sessions/traffic from Google analytics definitely increased and was higher than 2019.

Describe their project management style, including communication tools and timelines.

We mostly use email to communicate, but also implemented Slack for faster communication just in case we need specific things handled on a timely basis. We have access to Asana and have a bi-weekly check in.

What did you find most impressive or unique about this company?

Their level of professionalism, their flexibility and willingness to work around our limited budget (due to covid) is impressive.

Are there any areas for improvement or something they could have done differently?

Learning more about the company and brand. We have a very specific branding and voice and we wanted that to be properly translated in ads.

BACKGROUND

Please describe your company and your position there.

Servpro San Gabriel is the leader if water and fire remediation and restoration. I am the VP of sales and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We needed an independent company not affiliated with corporate to assist our SEO efforts.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost was referred to my by a trusted friend and associate.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We needed to develop an online campaign specific to our office. We used to use a vendor that was approved by our caproate office. However, they had very strict constraints and restrictions which would hamper our efforts. KlientBoost, walked us through every step of the process and help us develop a camping unique to our market.

How many people from the vendor's team worked with you, and what were their positions?

From my initial sales consulting to our account manager I only had 2-3 original point of contacts,

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since moving over to KlinentBoost, our add-spend budget has grown along with our inbound traffic from Google search.

Describe their project management style, including communication tools and timelines.

We operate in a very crowded space. We generally need to give any new marketing campaign 6 months - 1 year. We need time to accurately determine if our efforts are working and we usually require quarterly review with KlinentBoost.

What did you find most impressive or unique about this company?

KlientBoost works with both large national accounts and small customers. We are a small company with a limited budget. KlientBoost gives us superior customer support and truly helps us maximize our limited add budget,

Are there any areas for improvement or something they could have done differently?

We are 100% satisfied with KlientBoost. Our account manager Chris Gonzales has been very pro-active and works closely to ensure we are meeting our current goals.