Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Established in 2014, SEO Fuel Marketing is a SEO services firm. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Griffon Webstudios, an application development company, was launched in 2015. The team focuses on Mobile App Development and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$10,000+$150 - $199 / hr2 - 9
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Established in 2008, Factory Pattern is a PPC agency. Their team focuses on Pay Per Click and Custom Software Development.
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$5,000+$200 - $300 / hr2 - 9Atlanta, GA
Services provided
Papaya Search, a SEO services firm, is located in Atlanta, Georgia. Launched in 2004, the team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Marketing Magnitude, an Email Marketing company, is in Las Vegas, Nevada. They provide Email Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Search Creative is a SEO agency based in England. The team offers Search Engine Optimization and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9
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Located in India, VISHYAT TECHNOLOGIES - SEO COMPANY IN CHANDIGARH is a small Content Marketing company. Their services include Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+$100 - $149 / hr2 - 9Dallas, TX
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Catanich Internet Marketing is a pay per click agency. They focus on Pay Per Click and Search Engine Optimization and were established in 1997.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in Tamil Nadu, India, Tahr SEO is a PPC agency. Launched in 2017, the team provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
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SEO agency 3 DIGITAL focuses on Search Engine Optimization and Pay Per Click. They are located in Dubai, United Arab Emirates.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Digital C4, a SEO company, was established in 2010. Located in Portland, Oregon, the team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Greenville, SC
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Pay per click agency Spark Local Marketing focuses on Pay Per Click and Search Engine Optimization. They were founded in 2013.
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$1,000+$100 - $149 / hr2 - 9Winnipeg, Canada
Services provided
TMD Marketing is a Winnipeg, Canada-based pay per click company. They provide Pay Per Click and Search Engine Optimization and were founded in 2015.
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UndisclosedUndisclosed2 - 9Grand Haven, MI
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Content Marketing company HA Digital Marketing is in Grand Haven, Michigan. Established in 2012, the team provides Content Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9Humble, TX
Services provided
Runrex LLC is a pay per click company. Launched in 2015, the team focuses on Pay Per Click and Search Engine Optimization. The company is headquartered in Humble, Texas.
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UndisclosedUndisclosed2 - 9Crowley, LA
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Launched in 2011, Raxxar Digital Marketing is a Logo company. The team specializes in Logo and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
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Founded in 2014, Marketing For You - Toronto is a pay per click agency. The firm focuses on Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9Asheville, NC
Services provided
Element-360, a Conversion Optimization company, is in Asheville, North Carolina. Established in 2009, the team provides Conversion Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9York, England
Services provided
WebHummel is a small Content Marketing company headquartered in York, England. Their services include Content Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Cork, Ireland
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Based in Cork, Ireland, Cliq Media & Marketing is a small PPC agency. Their services include Pay Per Click and Web Design.
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$1,000+Undisclosed2 - 9
Services provided
Tepe SEO is a SEO company. They are based in İstanbul, Türkiye and have small team. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Cromaidea, a SEO services firm, is in Barcelona, Spain. They focus on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2018, Applied Insights IO is a pay per click company. The team specializes in Pay Per Click and Logo.
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$1,000+$150 - $199 / hr2 - 9Durham, NC
Services provided
Local Presence SEO, LLC is a PPC company. The agency is based in Durham, North Carolina. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Nettleham, England
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Public relations agency Carrington Communications was established in 2016. The team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Established in 2011, Astriden is a PPC agency. The agency specializes in Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Salinas, CA
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Coastline Marketing Group, Inc is an Advertising company headquartered in Salinas, California. Launched in 2007, the team focuses on Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Cambridge, England
Services provided
Based in Cambridge, England, Clickscope is a Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Puchong, Malaysia
Services provided
Skytomato Sdn Bhd, a Digital Strategy company, was launched in 2013. They specializes in Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr2 - 9Wah, Pakistan
Services provided
Mediahicon is a SEO agency founded in 2015. The agency offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Sacramento, CA
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Located in Sacramento, California, Architected Relations is a small social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Brampton, Canada
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WebAxis is a PPC company. Headquartered in Brampton, Canada, the company was founded in 2012. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Toronto, Canada
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Instant Salesforce is a Digital Strategy company. Established in 2010, the team provides Digital Strategy and Search Engine Optimization. The agency is in Toronto, Canada.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
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SCOPE Digital Agency is a social media marketing firm. The Cape Town, South Africa-based company was founded in 2016. Their team focuses on Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Barcelos, Portugal
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SEO services firm Local SEO Portugal specializes in Search Engine Optimization and Digital Strategy. They were founded in 2016.
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UndisclosedUndisclosed2 - 9
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Caliston Ltd is a social media marketing agency based in London, England. They specialize in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Orgovány, Hungary
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ITZen, a Marketing Strategy company, specializes in Marketing Strategy and Search Engine Optimization. The company is headquartered in Orgovány, Hungary.
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$1,000+$50 - $99 / hr2 - 9
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MAM is a social media marketing company. They provide Social Media Marketing and Search Engine Optimization and were launched in 2022. The firm is headquartered in Jamshedpur, India.
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Undisclosed$100 - $149 / hr2 - 9
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Web design agency Eagle Web Designs is headquartered in Murrells Inlet, South Carolina. Their services include Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Quezon, Philippines
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SEO Specialist Philippines is a SEO company. They focus on Search Engine Optimization and Pay Per Click and are based in Quezon, Philippines and Cabanatuan City, Philippines.
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UndisclosedUndisclosed2 - 9Parramatta, Australia
Services provided
Paramark is a Parramatta, Australia-based Marketing Strategy company. The team specializes in Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Peter Lead is a Digital Strategy company. They are headquartered in Barcelona, Spain. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Victoria Park, Australia
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Search Scope is a Victoria Park, Australia-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9
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Dype GmbH is an Olpe, Germany-based Marketing Strategy company. Established in 2021, the team specializes in Marketing Strategy and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Coquitlam, Canada
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SEO company LAB Digital Agency provides Search Engine Optimization and Web Design. They were founded in 2022.
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$1,000+Undisclosed2 - 9Tehachapi, CA
Services provided
Founded in 2008, PointClick is a small PPC agency in Tehachapi, California. Their team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Sabadell, Spain
Services provided
Marketboom is a SEO company. They were launched in 2022 and focus on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9West Palm Beach, FL
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Marketing Powered, a SEO agency, was founded in 2022. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Agily Web is a SEO agency headquartered in Galatsi, Greece. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr250 - 999Orlando, FL
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See all 1 projectsPremium Book Publishers offers content and blog writing services, as well as book publishing and writing. The reviews highlight their professionalism, timely delivery, and effective communication. Clients appreciate their alignment with company values and budget. Suggestions for improvement include expanding their team to enhance efficiency.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.